diff --git a/tarteaucitron.services.js b/tarteaucitron.services.js
index 90424399..dc0f9986 100644
--- a/tarteaucitron.services.js
+++ b/tarteaucitron.services.js
@@ -37,6 +37,25 @@ tarteaucitron.services.iframe = {
     }
 };
 
+// equativ
+tarteaucitron.services.equativ = {
+    "key": "equativ",
+    "type": "ads",
+    "name": "Equativ",
+    "uri": "https://equativ.com/",
+    "needConsent": true,
+    "cookies": [],
+    "js": function () {
+        "use strict";
+
+        if (tarteaucitron.user.equativId === undefined) {
+            return;
+        }
+
+        tarteaucitron.addScript('https://ced.sascdn.com/tag/' + tarteaucitron.user.equativId + '/smart.js');
+    }
+};
+
 // twitch
 tarteaucitron.services.twitch = {
     "key": "twitch",