| copyright | lastupdated | subcollection | ||
|---|---|---|---|---|
|
2019-03-07 |
personality-insights |
{:shortdesc: .shortdesc} {:new_window: target="_blank"} {:tip: .tip} {:important: .important} {:note: .note} {:deprecated: .deprecated} {:pre: .pre} {:codeblock: .codeblock} {:screen: .screen} {:javascript: .ph data-hd-programlang='javascript'} {:java: .ph data-hd-programlang='java'} {:python: .ph data-hd-programlang='python'} {:swift: .ph data-hd-programlang='swift'}
{: #preferences}
The {{site.data.keyword.personalityinsightsshort}} service infers an author's personality characteristics for three models: Big Five, Needs, and Values. Based on its results for these models, the service can also produce consumption preferences for the author of the input text. Set the consumption_preferences query parameter to true for a request to obtain consumption preferences.
{: shortdesc}
The service groups the more than 40 consumption preferences into eight high-level categories. The preferences indicate the author's likelihood to prefer different products, services, and activities. For instance, the service can identify
- The author's inclinations for clothing (comfort versus fashion) and automobiles (cost versus safety).
- The author's leanings toward different genres of music, movies, and reading.
- The author's attitudes about the environment and volunteering.
Businesses use the service's personality models to better understand their customers and to design and develop more personalized and targeted campaigns, products, and services. Consumption preferences make it even easier to act on the service's results. Businesses can easily obtain and respond to a list of preferences that are associated with an individual's dominant characteristics. For more information about possible applications of the consumption preferences, see Use cases and The service in action.
The following sections list and describe the consumption preferences that the service can return. For more information about interpreting the numeric preferences, see Scores for consumption preferences. For information about how {{site.data.keyword.IBM_notm}} developed the preferences, see The science behind the service.
{: #shopping}
Shopping preferences indicate the author's interest in different types of purchases, the extent to which the author's purchasing habits are influenced by different external sources, and the author's spending habits. The category ID and name are consumption_preferences_shopping and Purchasing Preferences. The category has 12 preferences.
| Consumption preference ID | Name | Scores |
|---|---|---|
consumption_preferences_automobile_ownership_cost
|
Likely to be sensitive to ownership cost when buying automobiles |
0.0 (unlikely)0.5 (neutral)1.0 (likely)
|
consumption_preferences_automobile_safety
|
Likely to prefer safety when buying automobiles |
0.0 (unlikely)0.5 (neutral)1.0 (likely)
|
consumption_preferences_clothes_quality
|
Likely to prefer quality when buying clothes |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_clothes_style
|
Likely to prefer style when buying clothes |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_clothes_comfort
|
Likely to prefer comfort when buying clothes |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_influence_brand_name
|
Likely to be influenced by brand name when making product purchases |
0.0 (unlikely)0.5 (neutral)1.0 (likely)
|
consumption_preferences_influence_utility
|
Likely to be influenced by product utility when making product purchases |
0.0 (unlikely)0.5 (neutral)1.0 (likely)
|
consumption_preferences_influence_online_ads
|
Likely to be influenced by online ads when making product purchases |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_influence_social_media
|
Likely to be influenced by social media when making product purchases |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_influence_family_members
|
Likely to be influenced by family when making product purchases |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_spur_of_moment
|
Likely to indulge in spur of the moment purchases |
0.0 (unlikely)0.5 (neutral)1.0 (likely)
|
consumption_preferences_credit_card_payment
|
Likely to prefer using credit cards for shopping |
0.0 (unlikely)1.0 (likely)
|
{: #movie}
Movie preferences indicate the author's interest in different types of movies. The category ID and name are consumption_preferences_movie and Movie Preferences. The category has 10 preferences.
| Consumption preference ID | Name | Scores |
|---|---|---|
consumption_preferences_movie_romance
|
Likely to like romance movies |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_movie_adventure
|
Likely to like adventure movies |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_movie_horror
|
Likely to like horror movies |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_movie_musical
|
Likely to like musical movies |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_movie_historical
|
Likely to like historical movies |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_movie_science_fiction
|
Likely to like science-fiction movies |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_movie_war
|
Likely to like war movies |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_movie_drama
|
Likely to like drama movies |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_movie_action
|
Likely to like action movies |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_movie_documentary
|
Likely to like documentary movies |
0.0 (unlikely)1.0 (likely)
|
{: #music}
Music preferences indicate the author's interest in different types of music and whether the author enjoys playing music. The category ID and name are consumption_preferences_music and Music Preferences. The category has nine preferences.
| Consumption preference ID | Name | Scores |
|---|---|---|
consumption_preferences_music_rap
|
Likely to like rap music |
0.0 (unlikely)0.5 (neutral)1.0 (likely)
|
consumption_preferences_music_country
|
Likely to like country music |
0.0 (unlikely)0.5 (neutral)1.0 (likely)
|
consumption_preferences_music_r_b
|
Likely to like R&B music |
0.0 (unlikely)0.5 (neutral)1.0 (likely)
|
consumption_preferences_music_hip_hop
|
Likely to like hip hop music |
0.0 (unlikely)0.5 (neutral)1.0 (likely)
|
consumption_preferences_music_live_event
|
Likely to attend live musical events |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_music_playing
|
Likely to have experience playing music |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_music_latin
|
Likely to like Latin music |
0.0 (unlikely)0.5 (neutral)1.0 (likely)
|
consumption_preferences_music_rock
|
Likely to like rock music |
0.0 (unlikely)0.5 (neutral)1.0 (likely)
|
consumption_preferences_music_classical
|
Likely to like classical music |
0.0 (unlikely)0.5 (neutral)1.0 (likely)
|
{: #reading}
Reading and learning preferences indicate the author's likelihood to read, the author's motivation for reading, and the types of content the author enjoys reading. The category ID and name are consumption_preferences_reading and Reading Preferences. The category has five preferences.
| Consumption preference ID | Name | Scores |
|---|---|---|
consumption_preferences_read_frequency
|
Likely to read often |
0.0 (unlikely)0.5 (neutral)1.0 (likely)
|
consumption_preferences_books_entertainment_magazines
|
Likely to read entertainment magazines |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_books_non_fiction
|
Likely to read non-fiction books |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_books_financial_investing
|
Likely to read financial investment books |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_books_autobiographies
|
Likely to read autobiographical books |
0.0 (unlikely)1.0 (likely)
|
{: #health}
Health and activity preferences indicate the author's interest in healthy foods and physical activity. The category ID and name are consumption_preferences_health_and_activity and Health & Activity Preferences. The category has three preferences.
| Consumption preference ID | Name | Scores |
|---|---|---|
consumption_preferences_eat_out
|
Likely to eat out frequently |
0.0 (unlikely)0.5 (neutral)1.0 (likely)
|
consumption_preferences_gym_membership
|
Likely to have a gym membership |
0.0 (unlikely)1.0 (likely)
|
consumption_preferences_outdoor
|
Likely to like outdoor activities |
0.0 (unlikely)0.5 (neutral)1.0 (likely)
|
{: #entrepreneur}
Entrepreneurship preferences indicate the author's interest in starting a business. The category ID and name are consumption_preferences_entrepreneurship and Entrepreneurship Preferences. The category has one preference.
| Consumption preference ID | Name | Scores |
|---|---|---|
consumption_preferences_start_business
|
Likely to consider starting a business in next few years |
0.0 (unlikely)0.5 (neutral)1.0 (likely)
|
{: #environment}
Environmental concern preferences indicate the author's interest in the environment. The category ID and name are consumption_preferences_environmental_concern and Environmental Concern Preferences. The category has one preference.
| Consumption preference ID | Name | Scores |
|---|---|---|
consumption_preferences_concerned_environment
|
Likely to be concerned about the environment |
0.0 (unlikely)0.5 (neutral)1.0 (likely)
|
{: #volunteer}
Volunteering preferences indicate the author's interest in volunteering for social causes. The category ID and name are consumption_preferences_volunteering and Volunteering Preferences. The category has one preference.
| Consumption preference ID | Name | Scores |
|---|---|---|
consumption_preferences_volunteer
|
Likely to volunteer for social causes |
0.0 (unlikely)1.0 (likely)
|