Customer Segmentation
Customer Segmentation is the subdivision of a market into discrete customer groups that share similar characteristics. Customer Segmentation can be a powerful means to identify unsatisfied customer needs.
Goal
To divide the customers into different groups on the basis of similar characteristic.
LIBRARIES NEEDED
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Pandas
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Numpy
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matplotlib.pyplot
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Sklearn
WHAT I HAVE DONE
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Importing libraries
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Loading the dataset
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Data Exploration
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Plotting the graph
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Elbow Method for finding Optimal number of K
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Plotting the graph for Elbow Method
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Fitting the model
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Plot the graph for all the clusters