diff --git a/packages/react/src/analytics/integrations/GA4/GA4.ts b/packages/react/src/analytics/integrations/GA4/GA4.ts
index 2cf194e71..cce3d7b31 100644
--- a/packages/react/src/analytics/integrations/GA4/GA4.ts
+++ b/packages/react/src/analytics/integrations/GA4/GA4.ts
@@ -183,6 +183,25 @@ class GA4 extends integrations.Integration<GA4IntegrationOptions> {
     return this;
   }
 
+  /**
+   * Method to check if the integration is ready to be loaded.
+   *
+   * @param consent - User consent data.
+   * @param options - Options passed for the GA4 integration.
+   *
+   * @returns If the integration is ready to be loaded.
+   */
+  static override shouldLoad(
+    consent: ConsentData,
+    options: GA4IntegrationOptions,
+  ) {
+    if (get(options, `${OPTION_GOOGLE_CONSENT_CONFIG}.mode`) === 'Advanced') {
+      return true;
+    }
+
+    return super.shouldLoad(consent, options);
+  }
+
   /**
    * Send page events to GA4.
    *
diff --git a/packages/react/src/analytics/integrations/GA4/__tests__/GA4.test.ts b/packages/react/src/analytics/integrations/GA4/__tests__/GA4.test.ts
index e8b1b591c..d04b8ccaa 100644
--- a/packages/react/src/analytics/integrations/GA4/__tests__/GA4.test.ts
+++ b/packages/react/src/analytics/integrations/GA4/__tests__/GA4.test.ts
@@ -90,6 +90,10 @@ function getWindowGa4Spy() {
 }
 
 describe('GA4 Integration', () => {
+  const validOptions = {
+    measurementId: 'GA-123456-12',
+  };
+
   beforeEach(() => {
     jest.clearAllMocks();
   });
@@ -99,21 +103,39 @@ describe('GA4 Integration', () => {
   });
 
   it('`shouldLoad` should return false if there is no user consent', () => {
-    expect(GA4.shouldLoad({ statistics: false }, {})).toBe(false);
-    expect(GA4.shouldLoad({}, {})).toBe(false);
+    expect(GA4.shouldLoad({ statistics: false }, { ...validOptions })).toBe(
+      false,
+    );
+    expect(GA4.shouldLoad({}, { ...validOptions })).toBe(false);
   });
 
   it('`shouldLoad` should return true if there is user consent', () => {
-    expect(GA4.shouldLoad({ statistics: true }, {})).toBe(true);
+    expect(GA4.shouldLoad({ statistics: true }, { ...validOptions })).toBe(
+      true,
+    );
+  });
+
+  it('`shouldLoad` should return true if there google consent mode was assigned in advancedMode', () => {
+    expect(
+      GA4.shouldLoad(
+        {},
+        {
+          ...validOptions,
+          googleConsentConfig: {
+            ad_personalization: {},
+            ad_storage: {},
+            ad_user_data: {},
+            analytics_storage: {},
+            mode: 'Advanced',
+          },
+        },
+      ),
+    ).toBe(true);
   });
 
   describe('GA4 instance', () => {
     let ga4Instance;
 
-    const validOptions = {
-      measurementId: 'GA-123456-12',
-    };
-
     const loadData: LoadIntegrationEventData = {
       ...loadIntegrationData,
       user: {
diff --git a/packages/react/src/analytics/integrations/shared/GoogleConsentMode/GoogleConsentMode.ts b/packages/react/src/analytics/integrations/shared/GoogleConsentMode/GoogleConsentMode.ts
index 1a41c7b8f..4e14b5c75 100644
--- a/packages/react/src/analytics/integrations/shared/GoogleConsentMode/GoogleConsentMode.ts
+++ b/packages/react/src/analytics/integrations/shared/GoogleConsentMode/GoogleConsentMode.ts
@@ -12,7 +12,7 @@ import { isEqual, omit } from 'lodash-es';
 export class GoogleConsentMode {
   private dataLayer!: string; // Stores different data layer names
   private config?: GoogleConsentModeConfig; // Stores default or customized consent category mappings
-  private configExcludingRegionsAndWaitForUpdate!: Record<
+  private configExcludingModeRegionsAndWaitForUpdate!: Record<
     string,
     GoogleConsentCategoryConfig
   >; // exclude not consent properties from config
@@ -30,9 +30,10 @@ export class GoogleConsentMode {
     this.config = config;
 
     // select only the Google Consent Elements
-    this.configExcludingRegionsAndWaitForUpdate = omit(this.config || {}, [
+    this.configExcludingModeRegionsAndWaitForUpdate = omit(this.config || {}, [
       'waitForUpdate',
       'regions',
+      'mode',
     ]);
 
     this.loadDefaults(initConsent);
@@ -52,13 +53,13 @@ export class GoogleConsentMode {
 
       // Obtain default google consent registry
       const consentRegistry = Object.keys(
-        this.configExcludingRegionsAndWaitForUpdate,
+        this.configExcludingModeRegionsAndWaitForUpdate,
       ).reduce(
         (result, consentKey) => ({
           ...result,
           [consentKey]:
-            this.configExcludingRegionsAndWaitForUpdate[consentKey]?.default ||
-            GoogleConsentType.Denied,
+            this.configExcludingModeRegionsAndWaitForUpdate[consentKey]
+              ?.default || GoogleConsentType.Denied,
         }),
         initialValue,
       );
@@ -87,10 +88,11 @@ export class GoogleConsentMode {
 
       // Fill consent value into consent element, using analytics consent categories
       const consentRegistry = Object.keys(
-        this.configExcludingRegionsAndWaitForUpdate,
+        this.configExcludingModeRegionsAndWaitForUpdate,
       ).reduce((result, consentKey) => {
         let consentValue = GoogleConsentType.Denied;
-        const consent = this.configExcludingRegionsAndWaitForUpdate[consentKey];
+        const consent =
+          this.configExcludingModeRegionsAndWaitForUpdate[consentKey];
 
         if (consent) {
           // has consent config key
diff --git a/packages/react/src/analytics/integrations/shared/GoogleConsentMode/types.ts b/packages/react/src/analytics/integrations/shared/GoogleConsentMode/types.ts
index b9e5ac1b4..adbc06f1b 100644
--- a/packages/react/src/analytics/integrations/shared/GoogleConsentMode/types.ts
+++ b/packages/react/src/analytics/integrations/shared/GoogleConsentMode/types.ts
@@ -26,4 +26,5 @@ export type GoogleConsentModeConfig =
   GoogleConsentMappingsBase<GoogleConsentCategoryConfig> & {
     regions?: Array<GoogleConsentRegionConfig>;
     waitForUpdate?: number;
+    mode?: 'Basic' | 'Advanced';
   };