Survey Analytics

Objective:

Analyze conusmer psychographics & trends of various shampoo brands using survey data & techniques

Tools:

Python -

• Dataframe - pandas
• Factor analysis - prince
• Visualization - seaborn

Steps:

1. Import libraries
2. Load Data
3. Explore Data
4. Data cleaning
   • Handle missing data
   • Remove irrelevant observations
5. Feature Engineering
   • Encoding
   • Cross tabulation
6. Exploratory Data Analysis
   • Ask relevant questions, Make investigations, Charts
   • Direct analysis
   • Cross analysis
7. Derive Insights

Snapshots