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What is the marketing team role and goals |
The marketing team is responsible for promoting Rocket.Chat's business for a diverse and global audience, aiming to reinforce its brand positioning and benefits, driving sales of its products and services.
Goals
- Brand Positioning: Understand our audience in multiple territories, consolidate what is our brand, promote it to be recognized by the public opinion
- Lead Generation: Increase website traffic and lead conversion through content generation, keyword strategy for SEO, Paid Ads in social media and Search engine, Retargeting, and Remarketing, Co-marketing with Partners, Referral Campaigns, Events, and Newsletter. Focus on achieving sales inbound goals.
- Company Awareness: Re-emphasize our commercial services in multiple channels
- Employee Branding: Brand awareness promoting Rocket.Chat as a great place to work
Key activities:
- Brand Strategy
- Website Update
- Event Sponsorship or Promotion
- Social Media Management
- Technology Review Platforms
- Visual creations
- Sales Collateral Materials
- SEO
- Paid Advertising
- Public Relations
- Campaign Management
- Email marketing
- Content management