- Benchmark
- How do competitors do this?
- Is there already a mental model in another product?
- Consistent
- Does this mental model already exist within our product?
- Are we using components of our framework?
- Does it reflect our personality?
- Simplicity
- Was it written with the fewest words?
- Did you use an icon instead of words where you could?
- Did you use words already used in the system?
- Did it use the fewest number of steps?
- Extensible
- How is it extensible?
- How can it be used in more use cases?
- Can it be a building block for another feature?
- Vision
- How does this relate to "Federation"?
- How does this relate to "Replace Email"?
- How does this relate to "Omnichannel"?
