diff --git a/README.md b/README.md
index 1e339c4..a5bc6a3 100644
--- a/README.md
+++ b/README.md
@@ -53,6 +53,8 @@ Usage of git2consul:
         path to config file
   -debug
         enable debugging mode
+  -logfmt string
+        specify log format [text | json]  (default "text")
   -once
         run git2consul once and exit
   -version
diff --git a/main.go b/main.go
index 2d2422b..23e7416 100644
--- a/main.go
+++ b/main.go
@@ -26,6 +26,7 @@ import (
 	"github.com/KohlsTechnology/git2consul-go/pkg/version"
 	"github.com/KohlsTechnology/git2consul-go/runner"
 	"github.com/apex/log"
+	"github.com/apex/log/handlers/json"
 	"github.com/apex/log/handlers/text"
 )
 
@@ -39,36 +40,49 @@ const (
 )
 
 func main() {
-	var filename string
-	var printVersion bool
-	var debug bool
-	var once bool
+
+	var (
+		filename     string
+		printVersion bool
+		debug        bool
+		once         bool
+		logfmt       string
+	)
 
 	flag.StringVar(&filename, "config", "", "path to config file")
 	flag.BoolVar(&printVersion, "version", false, "show version")
 	flag.BoolVar(&debug, "debug", false, "enable debugging mode")
 	flag.BoolVar(&once, "once", false, "run git2consul once and exit")
+	// allow switching logformat. Structured output helps with parsers
+	flag.StringVar(&logfmt, "logfmt", "text", "specify log format [text | json] ")
 	flag.Parse()
 
-	if debug {
-		log.SetLevel(log.DebugLevel)
-	}
-
 	if printVersion {
 		version.Print()
 		return
 	}
 
-	// TODO: Accept other logger inputs
-	log.SetHandler(text.New(os.Stderr))
-
-	log.Infof("Starting git2consul version: %s", version.Version)
-
+	// Init checks
 	if len(filename) == 0 {
 		log.Error("No configuration file provided")
+		flag.Usage()
 		os.Exit(ExitCodeFlagError)
 	}
 
+	if debug {
+		log.SetLevel(log.DebugLevel)
+	}
+
+	// TODO: Accept other logger inputs
+	switch logfmt {
+	case "text":
+		log.SetHandler(text.New(os.Stderr))
+	case "json":
+		log.SetHandler(json.New(os.Stderr))
+	}
+
+	log.WithField("caller", "main").Infof("Starting git2consul version: %s", version.Version)
+
 	// Load configuration from file
 	cfg, err := config.Load(filename)
 	if err != nil {
diff --git a/pkg/e2e/e2e_test.go b/pkg/e2e/e2e_test.go
index 0f3d7e2..7592769 100644
--- a/pkg/e2e/e2e_test.go
+++ b/pkg/e2e/e2e_test.go
@@ -55,7 +55,33 @@ func TestE2E(t *testing.T) {
 		t.Fatal("failed to get working project directory", err)
 	}
 
-	g2cCmd := exec.Command(projectDir+"/git2consul",
+	// Command line argument validations
+	// no flag provided
+	g2cCmd := exec.Command(projectDir + "/git2consul")
+	expectedNoConfigMsg := fmt.Sprintf("%v error No configuration file provided", time.Now().Format("2006/01/02 15:04:05"))
+	t.Log("Testig argument parsing...")
+	t.Logf("Expected output: %s \n", expectedNoConfigMsg)
+	err = executeCommand(g2cCmd, expectedNoConfigMsg)
+	if err != nil {
+		t.Fatal("git2consul run failed", err)
+	} else {
+		t.Log("git2consul ran successfully")
+	}
+
+	// version
+	g2cCmd = exec.Command(projectDir+"/git2consul",
+		"-version",
+	)
+	t.Logf("Expected output: %s \n", "git2consul, version")
+	err = executeCommand(g2cCmd, "git2consul, version")
+	if err != nil {
+		t.Fatal("git2consul run failed", err)
+	} else {
+		t.Log("git2consul ran successfully")
+	}
+
+	// Integration tests
+	g2cCmd = exec.Command(projectDir+"/git2consul",
 		"-config",
 		projectDir+"/pkg/e2e/data/create-config.json",
 		"-debug",
diff --git a/pkg/version/version.go b/pkg/version/version.go
index 04521ec..dd38530 100644
--- a/pkg/version/version.go
+++ b/pkg/version/version.go
@@ -32,6 +32,8 @@ var (
 // Print writes application version details to standard output.
 func Print() {
 	// TODO remove hard coded "git2consul" string here
+	// TODO update e2e version test once "git2consul" as described
+	// above is removed
 	fmt.Printf("git2consul, version %v (branch: %v, revision: %v)\n", Version, Branch, GitSHA1)
 	fmt.Println("build date:", BuildDate)
 	fmt.Println("go version:", runtime.Version())