diff --git a/make/release.mk b/make/release.mk
new file mode 100644
index 00000000..84e91810
--- /dev/null
+++ b/make/release.mk
@@ -0,0 +1,5 @@
+#Release default values
+IMG=quay.io/kuadrant/dns-operator:release-0.2
+CHANNELS=alpha
+VERSION=0.2.0-dev
+REPLACES_VERSION=0.1.0