diff --git a/bundle.Dockerfile b/bundle.Dockerfile
index f778d203..b8d79174 100644
--- a/bundle.Dockerfile
+++ b/bundle.Dockerfile
@@ -5,7 +5,7 @@ LABEL operators.operatorframework.io.bundle.mediatype.v1=registry+v1
 LABEL operators.operatorframework.io.bundle.manifests.v1=manifests/
 LABEL operators.operatorframework.io.bundle.metadata.v1=metadata/
 LABEL operators.operatorframework.io.bundle.package.v1=dns-operator
-LABEL operators.operatorframework.io.bundle.channels.v1=alpha
+LABEL operators.operatorframework.io.bundle.channels.v1=stable
 LABEL operators.operatorframework.io.metrics.builder=operator-sdk-v1.33.0
 LABEL operators.operatorframework.io.metrics.mediatype.v1=metrics+v1
 LABEL operators.operatorframework.io.metrics.project_layout=go.kubebuilder.io/v4
diff --git a/bundle/manifests/dns-operator.clusterserviceversion.yaml b/bundle/manifests/dns-operator.clusterserviceversion.yaml
index 51dab4bc..a6ea7c45 100644
--- a/bundle/manifests/dns-operator.clusterserviceversion.yaml
+++ b/bundle/manifests/dns-operator.clusterserviceversion.yaml
@@ -70,14 +70,14 @@ metadata:
       ]
     capabilities: Basic Install
     categories: Integration & Delivery
-    containerImage: quay.io/kuadrant/dns-operator:latest
-    createdAt: "2024-02-13T21:19:36Z"
+    containerImage: quay.io/kuadrant/dns-operator:v0.1.0
+    createdAt: "2024-02-13T21:25:07Z"
     description: A Kubernetes Operator to manage the lifecycle of DNS resources
     operators.operatorframework.io/builder: operator-sdk-v1.33.0
     operators.operatorframework.io/project_layout: go.kubebuilder.io/v4
     repository: https://github.com/kuadrant/dns-operator
     support: kuadrant
-  name: dns-operator.v0.0.0
+  name: dns-operator.v0.1.0
   namespace: placeholder
 spec:
   apiservicedefinitions: {}
@@ -262,7 +262,7 @@ spec:
                 - --leader-elect
                 command:
                 - /manager
-                image: quay.io/kuadrant/dns-operator:latest
+                image: quay.io/kuadrant/dns-operator:v0.1.0
                 livenessProbe:
                   httpGet:
                     path: /healthz
@@ -353,4 +353,4 @@ spec:
   minKubeVersion: 1.8.0
   provider:
     name: Red Hat
-  version: 0.0.0
+  version: 0.1.0
diff --git a/bundle/metadata/annotations.yaml b/bundle/metadata/annotations.yaml
index bbad40c6..c068011f 100644
--- a/bundle/metadata/annotations.yaml
+++ b/bundle/metadata/annotations.yaml
@@ -4,7 +4,7 @@ annotations:
   operators.operatorframework.io.bundle.manifests.v1: manifests/
   operators.operatorframework.io.bundle.metadata.v1: metadata/
   operators.operatorframework.io.bundle.package.v1: dns-operator
-  operators.operatorframework.io.bundle.channels.v1: alpha
+  operators.operatorframework.io.bundle.channels.v1: stable
   operators.operatorframework.io.metrics.builder: operator-sdk-v1.33.0
   operators.operatorframework.io.metrics.mediatype.v1: metrics+v1
   operators.operatorframework.io.metrics.project_layout: go.kubebuilder.io/v4
diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index b0a91934..f79c1d13 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -5,4 +5,4 @@ kind: Kustomization
 images:
 - name: controller
   newName: quay.io/kuadrant/dns-operator
-  newTag: latest
+  newTag: v0.1.0
diff --git a/config/manifests/bases/dns-operator.clusterserviceversion.yaml b/config/manifests/bases/dns-operator.clusterserviceversion.yaml
index a3faa12b..d239954e 100644
--- a/config/manifests/bases/dns-operator.clusterserviceversion.yaml
+++ b/config/manifests/bases/dns-operator.clusterserviceversion.yaml
@@ -5,11 +5,11 @@ metadata:
     alm-examples: '[]'
     capabilities: Basic Install
     categories: Integration & Delivery
-    containerImage: quay.io/kuadrant/dns-operator:latest
+    containerImage: quay.io/kuadrant/dns-operator:v0.1.0
     description: A Kubernetes Operator to manage the lifecycle of DNS resources
     repository: https://github.com/kuadrant/dns-operator
     support: kuadrant
-  name: dns-operator.v0.0.0
+  name: dns-operator.v0.1.0
   namespace: placeholder
 spec:
   apiservicedefinitions: {}
@@ -66,4 +66,4 @@ spec:
   minKubeVersion: 1.8.0
   provider:
     name: Red Hat
-  version: 0.0.0
+  version: 0.1.0
diff --git a/make/release.mk b/make/release.mk
new file mode 100644
index 00000000..262ceeb4
--- /dev/null
+++ b/make/release.mk
@@ -0,0 +1,6 @@
+#Release default values
+IMG=quay.io/kuadrant/dns-operator:v0.1.0
+CHANNELS=stable
+BUNDLE_CHANNELS=--channels=stable
+VERSION=0.1.0
+REPLACES_VERSION=