diff --git a/downstream.js b/downstream.js
new file mode 100755
index 0000000..985b4b2
--- /dev/null
+++ b/downstream.js
@@ -0,0 +1,97 @@
+#!/usr/bin/env node
+
+const fs = require('fs');
+const path = require('path');
+
+const constantsPath = path.join('src', 'constants', 'links.ts');
+const localesPath = path.join('locales');
+const localeFile = path.join(localesPath, 'en', 'plugin__kuadrant-console-plugin.json');
+
+const upstreamName = 'Kuadrant';
+const downstreamName = 'Connectivity Link';
+
+const upstreamDocumentation = 'https://docs.kuadrant.io';
+const upstreamReleaseNotes = 'https://github.com/Kuadrant/kuadrant-operator/releases';
+const upstreamQuickStarts =
+  'https://docs.kuadrant.io/latest/kuadrant-operator/doc/user-guides/secure-protect-connect/';
+const upstreamHighlights = 'https://kuadrant.io/blog/';
+
+const downstreamDocumentation =
+  'https://docs.redhat.com/en/documentation/red_hat_connectivity_link/1.0';
+const downstreamReleaseNotes =
+  'https://docs.kuadrant.io/html-single/release_notes_for_connectivity_link_1.0/index';
+const downstreamQuickStarts =
+  'https://docs.redhat.com/latest/red-hat-connectivity-link/doc/user-guides/secure-protect-connect/'; // Example
+const downstreamHighlights = 'https://connectivity-link.io/blog/'; // Example
+
+const isUpstream = process.argv.includes('--upstream');
+
+const nameToReplace = isUpstream ? downstreamName : upstreamName;
+const nameToInsert = isUpstream ? upstreamName : downstreamName;
+const docsLinkToReplace = isUpstream ? downstreamDocumentation : upstreamDocumentation;
+const docsLinkToInsert = isUpstream ? upstreamDocumentation : downstreamDocumentation;
+const releaseNotesToReplace = isUpstream ? downstreamReleaseNotes : upstreamReleaseNotes;
+const releaseNotesToInsert = isUpstream ? upstreamReleaseNotes : downstreamReleaseNotes;
+const quickStartsToReplace = isUpstream ? downstreamQuickStarts : upstreamQuickStarts;
+const quickStartsToInsert = isUpstream ? upstreamQuickStarts : downstreamQuickStarts;
+const highlightsToReplace = isUpstream ? downstreamHighlights : upstreamHighlights;
+const highlightsToInsert = isUpstream ? upstreamHighlights : downstreamHighlights;
+
+function updateJsonValues(filePath, searchValue, replaceValue) {
+  try {
+    const content = fs.readFileSync(filePath, 'utf-8');
+    const jsonContent = JSON.parse(content);
+
+    let updated = false;
+
+    Object.keys(jsonContent).forEach((key) => {
+      if (jsonContent[key].includes(searchValue)) {
+        jsonContent[key] = jsonContent[key].replace(new RegExp(searchValue, 'g'), replaceValue);
+        updated = true;
+      }
+    });
+
+    if (updated) {
+      fs.writeFileSync(filePath, JSON.stringify(jsonContent, null, 2));
+      console.log(`Updated values in ${filePath}`);
+    } else {
+      console.log(`No changes made to ${filePath}`);
+    }
+  } catch (error) {
+    console.error(`Failed to update ${filePath}: ${error}`);
+  }
+}
+
+function updateFileContent(filePath, replacements) {
+  try {
+    let content = fs.readFileSync(filePath, 'utf-8');
+    let updatedContent = content;
+
+    replacements.forEach(({ searchValue, replaceValue }) => {
+      updatedContent = updatedContent.replace(new RegExp(searchValue, 'g'), replaceValue);
+    });
+
+    if (content !== updatedContent) {
+      fs.writeFileSync(filePath, updatedContent);
+      console.log(`Updated content in ${filePath}`);
+    } else {
+      console.log(`No changes made to ${filePath}`);
+    }
+  } catch (error) {
+    console.error(`Failed to update ${filePath}: ${error}`);
+  }
+}
+
+console.log(`Updating locale files to ${isUpstream ? 'upstream' : 'downstream'}...`);
+updateJsonValues(localeFile, nameToReplace, nameToInsert);
+
+console.log(`Updating constants.links.ts to ${isUpstream ? 'upstream' : 'downstream'}...`);
+
+updateFileContent(constantsPath, [
+  { searchValue: docsLinkToReplace, replaceValue: docsLinkToInsert },
+  { searchValue: releaseNotesToReplace, replaceValue: releaseNotesToInsert },
+  { searchValue: quickStartsToReplace, replaceValue: quickStartsToInsert },
+  { searchValue: highlightsToReplace, replaceValue: highlightsToInsert },
+]);
+
+console.log('Update complete!');
diff --git a/package.json b/package.json
index 29f52f1..f599bcb 100644
--- a/package.json
+++ b/package.json
@@ -21,7 +21,9 @@
     "cypress-merge": "mochawesome-merge ./integration-tests/screenshots/cypress_report*.json > ./integration-tests/screenshots/cypress.json",
     "cypress-generate": "marge -o ./integration-tests/screenshots/ -f cypress-report -t 'Kuadrant OpenShift Console Plugin Cypress Test Results' -p 'OpenShift Cypress Plugin Template Test Results' --showPassed false --assetsDir ./integration-tests/screenshots/cypress/assets ./integration-tests/screenshots/cypress.json",
     "cypress-postreport": "yarn cypress-merge && yarn cypress-generate",
-    "webpack": "node -r ts-node/register ./node_modules/.bin/webpack"
+    "webpack": "node -r ts-node/register ./node_modules/.bin/webpack",
+    "downstream-replacements": "node downstream.js && yarn i18n && yarn lint",
+    "upstream-replacements": "node downstream.js --upstream && yarn i18n && yarn lint"
   },
   "devDependencies": {
     "@cypress/webpack-preprocessor": "^5.15.5",