After building the release target, you can then deploy the project to a package.
Run msys2 from your command line, and cd to the project's directory.
cd "C:\Users\username\path\to\project"
and then cd into the project's deploy folder
cd "deploy\windows"
Run the deploy script
bash deploy.bash
After the script finishes, you can copy freshly created folder "Tor Bridges Updater" and distribute it.
Open terminal, cd to your project's directory, and then to deploy/macos if you're on macOS, or deploy/linux if you're on Linux.
Run
bash deploy.bash
You can then copy freshly created app "Tor Bridges Updater.app" if you're on macOS, or a directory "Tor Bridges Updater" if you're on Linux, and distribute it.