diff --git a/.github/workflows/maven.yml b/.github/workflows/maven.yml
index 391526e..2bc4a56 100644
--- a/.github/workflows/maven.yml
+++ b/.github/workflows/maven.yml
@@ -8,11 +8,21 @@ on:
     branches: [ master ]
 
 jobs:
-  build:
+  deploy:
     if: github.repository == 'OneCricketeer/apache-kafka-connect-docker'
     runs-on: ubuntu-latest
     steps:
+      -
+        name: Set up QEMU
+        uses: docker/setup-qemu-action@v2
+      -
+        name: Set up Docker Buildx
+        uses: docker/setup-buildx-action@v2
+        with:
+          platforms: linux/amd64,linux/arm64
+
       - uses: actions/checkout@v3
+
       - name: Set up JDK
         uses: actions/setup-java@v3
         with:
@@ -20,26 +30,10 @@ jobs:
           distribution: 'temurin'
 
       - name: Log in to Docker Hub
-        uses: docker/login-action@f054a8b539a109f9f41c372932f1ae047eff08c9
+        uses: docker/login-action@v2
         with:
           username: cricketeerone
           password: ${{ secrets.DOCKER_PASSWORD }}
 
-      - name: Build & Push (linux/amd64)
-        run: make push
-
-      # Support ARM
-      -
-        name: Set up QEMU
-        uses: docker/setup-qemu-action@v2
-      -
-        name: Set up Docker Buildx
-        uses: docker/setup-buildx-action@v2
-        with:
-          platforms: linux/arm64
-
-      - name: Build & Push (linux/arm64)
-        run: make jib-build
-
-      - name: Build & Push [confluent-hub] (linux/arm64)
-        run: make buildx-confluent-hub-arm64
\ No newline at end of file
+      - name: Build & Push
+        run: BUILDX_PLATFORMS=linux/arm64,linux/amd64 make
\ No newline at end of file
diff --git a/Makefile b/Makefile
index 5ac5664..7de8a4c 100644
--- a/Makefile
+++ b/Makefile
@@ -1,34 +1,44 @@
 DOCKER_REGISTRY ?= ''
 DOCKER_USER ?= cricketeerone
 DOCKER_IMAGE ?= apache-kafka-connect
+DOCKER_FQN = $(DOCKER_REGISTRY)$(DOCKER_USER)/$(DOCKER_IMAGE)
 VERSION = 3.2.3
 
 DOCKER_TAG_CONFLUENT_HUB = confluent-hub
 DOCKERFILE_CONFLUENT_HUB = Dockerfile.$(DOCKER_TAG_CONFLUENT_HUB)
 
-BUILDX_PLATFORMS ?= linux/arm64
+# Override with 'linux/amd64,linux/arm64' to do multi-platform builds
+# Requires running 'docker buildx create --use' to do multi-platform
+# ref. https://www.docker.com/blog/how-to-rapidly-build-multi-architecture-images-with-buildx/
+BUILDX_PLATFORMS ?= linux/amd64
 
+# TODO: fix 'package' phase
+# Defaults to build and push. Requires 'docker login'.
+# Other supported option: 'compile jib:dockerBuild'
 MVN_BUILD_CMD ?= compile jib:build
 
-DOCKER_FQN = $(DOCKER_REGISTRY)$(DOCKER_USER)/$(DOCKER_IMAGE)
-
+# Supports arm64; builds and pushes. Refer blog above for setup
+# Requires 'docker login'
+ifneq (,$(findstring arm64,$(BUILDX_PLATFORMS)))
+buildx-confluent-hub: build-multi-arch
+	@docker buildx build -f $(DOCKERFILE_CONFLUENT_HUB) -t $(DOCKER_FQN):$(VERSION)-$(DOCKER_TAG_CONFLUENT_HUB) --push --platform=$(BUILDX_PLATFORMS) .
+	@docker buildx build -f $(DOCKERFILE_CONFLUENT_HUB) -t $(DOCKER_FQN):latest-$(DOCKER_TAG_CONFLUENT_HUB) --push --platform=$(BUILDX_PLATFORMS) .
+else
 build-confluent-hub: build
 	@docker build -f $(DOCKERFILE_CONFLUENT_HUB) -t $(DOCKER_FQN):$(VERSION)-$(DOCKER_TAG_CONFLUENT_HUB) .
 	@docker tag $(DOCKER_FQN):$(VERSION)-$(DOCKER_TAG_CONFLUENT_HUB) $(DOCKER_FQN):latest-$(DOCKER_TAG_CONFLUENT_HUB)
-build:
-	@./mvnw -B --errors clean $(MVN_BUILD_CMD) --file pom.xml
+endif
 
-# Targets to support arm64
-jib-build:  # requires docker login
-	@./mvnw -B --errors clean compile jib:build --file pom.xml
-buildx-confluent-hub-arm64:
-	@docker buildx build -f $(DOCKERFILE_CONFLUENT_HUB) -t $(DOCKER_FQN):$(VERSION)-$(DOCKER_TAG_CONFLUENT_HUB) --push --platform=$(BUILDX_PLATFORMS) .
-	@docker buildx build -f $(DOCKERFILE_CONFLUENT_HUB) -t $(DOCKER_FQN):latest-$(DOCKER_TAG_CONFLUENT_HUB) --push --platform=$(BUILDX_PLATFORMS) .
+build:  # default machine architecture build
+	@./mvnw -B --errors clean $(MVN_BUILD_CMD) --file pom.xml
+build-multi-arch:  # refer pom.xml for built platforms
+	@./mvnw -B --errors -Pmulti-arch clean $(MVN_BUILD_CMD) --file pom.xml
 
+# required target if using `mvn jib:dockerBuild`
 push: build-confluent-hub
 	@docker push $(DOCKER_FQN):latest
-	@docker push $(DOCKER_FQN):latest-$(DOCKER_TAG_CONFLUENT_HUB)
 	@docker push $(DOCKER_FQN):$(VERSION)
+	@docker push $(DOCKER_FQN):latest-$(DOCKER_TAG_CONFLUENT_HUB)
 	@docker push $(DOCKER_FQN):$(VERSION)-$(DOCKER_TAG_CONFLUENT_HUB)
 
 clean:
diff --git a/README.md b/README.md
index 5fe05b6..1ae0bcb 100644
--- a/README.md
+++ b/README.md
@@ -54,7 +54,27 @@ See [`docker-compose.yml`](docker-compose.yml) for a full example of these varia
 
 ## Build it locally
 
-Looking to build your own image? **tl;dr** - Clone repo, and use `./mvnw clean package` or `make` and you're done!
+Looking to build your own image? **tl;dr** - Clone repo, and use `./mvnw clean compile jib:dockerBuild` or `MVN_BUILD_CMD='compile jib:dockerBuild' make` and you're done!
+
+**Multi-platform builds (buildx)**
+
+By default, with the above commands, an image should build for your local OS architecture (although, this has not been tested on `arm64` devices).  
+The following builds and pushes multi-platform images to Docker Hub via Docker Buildx.
+
+```sh
+BUILDX_PLATFORMS=linux/arm64,linux/amd64 make
+```
+
+## Push to a private registry
+
+To push to a private Docker Registry, you'll need to `docker login` to that address. The following commands will push the `apache-kafka-docker` image to a Docker Registry under your local username. Feel free to change `DOCKER_USER` to a custom repo name in the Registry.
+
+```sh
+$ docker login <registry-address> --username=$(whoami)
+
+$ DOCKER_REGISTRY=<registry-address> DOCKER_USER=$(whoami) \
+  make
+```
 
 ## Tutorial
 
diff --git a/pom.xml b/pom.xml
index 91ecc36..9c31f43 100644
--- a/pom.xml
+++ b/pom.xml
@@ -265,16 +265,6 @@
                     <configuration>
                         <from>
                             <image>${jib.from.image}</image>
-                            <platforms>
-                                <platform>
-                                    <os>linux</os>
-                                    <architecture>amd64</architecture>
-                                </platform>
-                                <platform>
-                                    <os>linux</os>
-                                    <architecture>arm64</architecture>
-                                </platform>
-                            </platforms>
                         </from>
                         <to>
                             <image>${jib.to.image}</image>
@@ -342,4 +332,32 @@
             </plugin>
         </plugins>
     </build>
+
+    <profiles>
+        <profile>
+            <id>multi-arch</id>
+            <build>
+                <plugins>
+                    <plugin>
+                        <groupId>com.google.cloud.tools</groupId>
+                        <artifactId>jib-maven-plugin</artifactId>
+                        <configuration>
+                            <from>
+                                <platforms>
+                                    <platform>
+                                        <os>linux</os>
+                                        <architecture>amd64</architecture>
+                                    </platform>
+                                    <platform>
+                                        <os>linux</os>
+                                        <architecture>arm64</architecture>
+                                    </platform>
+                                </platforms>
+                            </from>
+                        </configuration>
+                    </plugin>
+                </plugins>
+            </build>
+        </profile>
+    </profiles>
 </project>