diff --git a/opentrons-ai-client/src/OpentronsAI.tsx b/opentrons-ai-client/src/OpentronsAI.tsx
index 4c617ec7cc1..f205d1a5f5a 100644
--- a/opentrons-ai-client/src/OpentronsAI.tsx
+++ b/opentrons-ai-client/src/OpentronsAI.tsx
@@ -13,14 +13,20 @@ import { useAtom } from 'jotai'
 import { useEffect } from 'react'
 import { useTranslation } from 'react-i18next'
 import { Loading } from './molecules/Loading'
-import { tokenAtom } from './resources/atoms'
+import { mixpanelAtom, tokenAtom } from './resources/atoms'
 import { useGetAccessToken } from './resources/hooks'
+import { initializeMixpanel } from './analytics/mixpanel'
+import { useTrackEvent } from './resources/hooks/useTrackEvent'
 
 export function OpentronsAI(): JSX.Element | null {
   const { t } = useTranslation('protocol_generator')
   const { isAuthenticated, logout, isLoading, loginWithRedirect } = useAuth0()
   const [, setToken] = useAtom(tokenAtom)
+  const [mixpanel] = useAtom(mixpanelAtom)
   const { getAccessToken } = useGetAccessToken()
+  const trackEvent = useTrackEvent()
+
+  initializeMixpanel(mixpanel)
 
   const fetchAccessToken = async (): Promise<void> => {
     try {
@@ -40,6 +46,12 @@ export function OpentronsAI(): JSX.Element | null {
     }
   }, [isAuthenticated, isLoading, loginWithRedirect])
 
+  useEffect(() => {
+    if (isAuthenticated) {
+      trackEvent({ name: 'user-login', properties: {} })
+    }
+  }, [isAuthenticated])
+
   if (isLoading) {
     return <Loading />
   }
diff --git a/opentrons-ai-client/src/analytics/mixpanel.ts b/opentrons-ai-client/src/analytics/mixpanel.ts
new file mode 100644
index 00000000000..b561bc3acce
--- /dev/null
+++ b/opentrons-ai-client/src/analytics/mixpanel.ts
@@ -0,0 +1,69 @@
+import mixpanel from 'mixpanel-browser'
+import { getHasOptedIn } from './selectors'
+
+export const getIsProduction = (): boolean =>
+  global.location.host === 'designer.opentrons.com' // UPDATE THIS TO CORRECT URL
+
+export type AnalyticsEvent =
+  | {
+      name: string
+      properties: Record<string, unknown>
+      superProperties?: Record<string, unknown>
+    }
+  | { superProperties: Record<string, unknown> }
+
+// pulled in from environment at build time
+const MIXPANEL_ID = getIsProduction()
+  ? process.env.OT_AI_CLIENT_MIXPANEL_ID
+  : 'process.env.OT_AI_CLIENT_MIXPANEL_DEV_ID'
+
+const MIXPANEL_OPTS = {
+  // opt out by default
+  opt_out_tracking_by_default: true,
+}
+
+export function initializeMixpanel(state: any): void {
+  const optedIn = getHasOptedIn(state) ?? false
+  if (MIXPANEL_ID != null) {
+    console.debug('Initializing Mixpanel', { optedIn })
+
+    mixpanel.init(MIXPANEL_ID, MIXPANEL_OPTS)
+    setMixpanelTracking(optedIn)
+    trackEvent({ name: 'appOpen', properties: {} }, optedIn) // TODO IMMEDIATELY: do we want this?
+  } else {
+    console.warn('MIXPANEL_ID not found; this is a bug if build is production')
+  }
+}
+
+export function trackEvent(event: AnalyticsEvent, optedIn: boolean): void {
+  console.debug('Trackable event', { event, optedIn })
+  if (MIXPANEL_ID != null && optedIn) {
+    if ('superProperties' in event && event.superProperties != null) {
+      mixpanel.register(event.superProperties)
+    }
+    if ('name' in event && event.name != null) {
+      mixpanel.track(event.name, event.properties)
+    }
+  }
+}
+
+export function setMixpanelTracking(optedIn: boolean): void {
+  if (MIXPANEL_ID != null) {
+    if (optedIn) {
+      console.debug('User has opted into analytics; tracking with Mixpanel')
+      mixpanel.opt_in_tracking()
+      // Register "super properties" which are included with all events
+      mixpanel.register({
+        appVersion: 'test', // TODO update this?
+        // NOTE(IL, 2020): Since PD may be in the same Mixpanel project as other OT web apps, this 'appName' property is intended to distinguish it
+        appName: 'opentronsAIClient',
+      })
+    } else {
+      console.debug(
+        'User has opted out of analytics; stopping Mixpanel tracking'
+      )
+      mixpanel.opt_out_tracking()
+      mixpanel.reset()
+    }
+  }
+}
diff --git a/opentrons-ai-client/src/analytics/selectors.ts b/opentrons-ai-client/src/analytics/selectors.ts
new file mode 100644
index 00000000000..b55165f3049
--- /dev/null
+++ b/opentrons-ai-client/src/analytics/selectors.ts
@@ -0,0 +1,2 @@
+export const getHasOptedIn = (state: any): boolean | null =>
+  state.analytics.hasOptedIn
diff --git a/opentrons-ai-client/src/resources/atoms.ts b/opentrons-ai-client/src/resources/atoms.ts
index 2065f7e89e2..73d45fb165b 100644
--- a/opentrons-ai-client/src/resources/atoms.ts
+++ b/opentrons-ai-client/src/resources/atoms.ts
@@ -1,6 +1,6 @@
 // jotai's atoms
 import { atom } from 'jotai'
-import type { Chat, ChatData } from './types'
+import type { Chat, ChatData, Mixpanel } from './types'
 
 /** ChatDataAtom is for chat data (user prompt and response from OpenAI API) */
 export const chatDataAtom = atom<ChatData[]>([])
@@ -8,3 +8,7 @@ export const chatDataAtom = atom<ChatData[]>([])
 export const chatHistoryAtom = atom<Chat[]>([])
 
 export const tokenAtom = atom<string | null>(null)
+
+export const mixpanelAtom = atom<Mixpanel | null>({
+  analytics: { hasOptedIn: true }, // TODO: set to false
+})
diff --git a/opentrons-ai-client/src/resources/hooks/useTrackEvent.ts b/opentrons-ai-client/src/resources/hooks/useTrackEvent.ts
new file mode 100644
index 00000000000..d150cb14853
--- /dev/null
+++ b/opentrons-ai-client/src/resources/hooks/useTrackEvent.ts
@@ -0,0 +1,16 @@
+import { useAtom } from 'jotai'
+import { trackEvent } from '../../analytics/mixpanel'
+import { mixpanelAtom } from '../atoms'
+import type { AnalyticsEvent } from '../types'
+
+/**
+ * React hook to send an analytics tracking event directly from a component
+ *
+ * @returns {AnalyticsEvent => void} track event function
+ */
+export function useTrackEvent(): (e: AnalyticsEvent) => void {
+  const [mixpanel] = useAtom(mixpanelAtom)
+  return event => {
+    trackEvent(event, mixpanel?.analytics.hasOptedIn ?? false)
+  }
+}
diff --git a/opentrons-ai-client/src/resources/types.ts b/opentrons-ai-client/src/resources/types.ts
index a18254ff245..067c1ef9764 100644
--- a/opentrons-ai-client/src/resources/types.ts
+++ b/opentrons-ai-client/src/resources/types.ts
@@ -30,3 +30,15 @@ export interface RouteProps {
   path: string
   navLinkTo: string
 }
+
+export interface Mixpanel {
+  analytics: {
+    hasOptedIn: boolean
+  }
+}
+
+export interface AnalyticsEvent {
+  name: string
+  properties: Record<string, unknown>
+  superProperties?: Record<string, unknown>
+}