diff --git a/flow/alerting/alerting.go b/flow/alerting/alerting.go
index fe6c8a102d..ff29efb65d 100644
--- a/flow/alerting/alerting.go
+++ b/flow/alerting/alerting.go
@@ -243,6 +243,10 @@ func (a *Alerter) checkAndAddAlertToCatalog(ctx context.Context, alertConfigId i
 		}
 		return true
 	}
+
+	logger.LoggerFromCtx(ctx).Info(
+		fmt.Sprintf("Skipeed sending alerts: last alert was sent at %s, which was >=%s ago",
+			createdTimestamp.String(), dur.String()))
 	return false
 }
 
diff --git a/flow/alerting/email_alert_sender.go b/flow/alerting/email_alert_sender.go
index 20d85a3c82..2a534318c0 100644
--- a/flow/alerting/email_alert_sender.go
+++ b/flow/alerting/email_alert_sender.go
@@ -3,6 +3,7 @@ package alerting
 import (
 	"context"
 	"fmt"
+
 	"github.com/aws/aws-sdk-go-v2/aws"
 	"github.com/aws/aws-sdk-go-v2/service/ses"
 	"github.com/aws/aws-sdk-go-v2/service/ses/types"