diff --git a/backend/api/serializers.py b/backend/api/serializers.py
index 7688ac0..f7a6715 100644
--- a/backend/api/serializers.py
+++ b/backend/api/serializers.py
@@ -5,6 +5,7 @@
 from rest_framework.fields import empty
 
 from backend.models import Match, Trip, User
+from backend.usage import report_object_created
 
 
 class BaseSerializer(serializers.ModelSerializer):
@@ -17,6 +18,12 @@ def get_id(self, obj):
         """
         return obj.transactional_id if hasattr(obj, "transactional_id") else obj.id
 
+    def create(self, validated_data):
+        instance = super().create(validated_data)
+        if "request" in self.context:
+            report_object_created(self.context["request"].user, instance)
+        return instance
+
 
 class ReadOnlySerializer(BaseSerializer):
     def create(self, validated_data):
diff --git a/backend/api/views.py b/backend/api/views.py
index bfe6d2a..3a0feac 100644
--- a/backend/api/views.py
+++ b/backend/api/views.py
@@ -21,6 +21,7 @@
     UserUpdateSerializer,
 )
 from backend.models import Match, Team, Trip, User
+from backend.usage import report_user_signed_up
 
 
 class BaseModelViewSet(ModelViewSet):
@@ -125,9 +126,13 @@ def social_create_user(
 
     # TODO: whereintheworld is intended for internal use only just yet, multitenancy NOT YET supported
     # team must be assigned based on email's TLD.
+    user = User.objects.create(email=email, first_name=name, team=Team.objects.first(), avatar_url=avatar_url)
+
+    report_user_signed_up(user)
+
     return {
         "is_new": True,
-        "user": User.objects.create(email=email, first_name=name, team=Team.objects.first(), avatar_url=avatar_url),
+        "user": user,
     }
 
 
diff --git a/backend/apps.py b/backend/apps.py
index 9a1ccb0..5706902 100644
--- a/backend/apps.py
+++ b/backend/apps.py
@@ -1,3 +1,4 @@
+import posthog
 from django.apps import AppConfig
 
 
@@ -7,3 +8,5 @@ class WhereInTheWorldConfig(AppConfig):
 
     def ready(self):
         import backend.signals  # noqa: F401
+
+        posthog.api_key = "phc_EJzNlXWFR9fCwwv9hOTMZooUs0UnnlLLwla07KKXvOi"
diff --git a/backend/models.py b/backend/models.py
index c643c81..c2e7f06 100644
--- a/backend/models.py
+++ b/backend/models.py
@@ -1,5 +1,5 @@
 import datetime as dt
-from typing import List
+from typing import Any, Dict, List
 
 from cities.models import City
 from django.conf import settings
@@ -98,6 +98,14 @@ def clean(self) -> None:
         if self.start > self.end:
             raise ValidationError({"end": "Must be before start."})
 
+    def analytics_props(self) -> Dict[str, Any]:
+        return {
+            "has_notes": len(self.notes) > 0,
+            "start": self.start,
+            "end": self.end,
+            "country": self.city.country.code,
+        }
+
     def compute_matches(self):
 
         insert_statements = []
diff --git a/backend/usage.py b/backend/usage.py
new file mode 100644
index 0000000..3e326c1
--- /dev/null
+++ b/backend/usage.py
@@ -0,0 +1,20 @@
+import posthog
+
+
+def report_user_signed_up(user):
+    posthog.identify(user.transactional_id, properties={"email": user.email})
+    posthog.capture(
+        user.transactional_id,
+        "user signed up",
+        groups={"team": user.team.transactional_id},
+    )
+
+
+def report_object_created(user, instance):
+    properties = instance.analytics_props() if hasattr(instance, "analytics_props") else {}
+    posthog.capture(
+        user.transactional_id,
+        f"{instance.__class__.__name__.lower()} created",
+        properties=properties,
+        groups={"team": user.team.transactional_id},
+    )
diff --git a/package.json b/package.json
index 8793fdf..29b450f 100644
--- a/package.json
+++ b/package.json
@@ -28,6 +28,7 @@
         "kea-router": "^1.0.6",
         "kea-typegen": "^1.1.5",
         "next": "11.1.2",
+        "posthog-js": "^1.16.8",
         "prettier": "^2.3.2",
         "rc-slider": "^9.7.2",
         "react": "^17.0.2",
diff --git a/requirements.txt b/requirements.txt
index da0d5e7..7e00295 100644
--- a/requirements.txt
+++ b/requirements.txt
@@ -5,6 +5,7 @@ django-extensions==3.1.3
 djangorestframework==3.12.4
 drf-exceptions-hog==0.1.0
 gunicorn==20.1.0
+posthog==1.4.4
 psycopg2-binary==2.9.2
 social-auth-app-django==5.0.0
 whitenoise==5.3.0
\ No newline at end of file
diff --git a/src/index.tsx b/src/index.tsx
index 2f58528..d195173 100644
--- a/src/index.tsx
+++ b/src/index.tsx
@@ -5,6 +5,9 @@ import { resetContext, Provider } from 'kea'
 import { loadersPlugin } from 'kea-loaders'
 import { routerPlugin } from 'kea-router'
 import { App } from './App'
+import posthog from 'posthog-js'
+
+posthog.init('phc_EJzNlXWFR9fCwwv9hOTMZooUs0UnnlLLwla07KKXvOi', { api_host: 'https://app.posthog.com' })
 
 resetContext({
     createStore: {
diff --git a/src/logics/authLogic.ts b/src/logics/authLogic.ts
index 89d8159..85acd7d 100644
--- a/src/logics/authLogic.ts
+++ b/src/logics/authLogic.ts
@@ -3,6 +3,9 @@ import { router } from 'kea-router'
 import api from 'lib/api'
 import { UserType } from '~/types'
 import type { authLogicType } from './authLogicType'
+import posthog from 'posthog-js'
+
+const ENV = window.location.href.indexOf('localhost') >= 0 ? 'development' : 'production'
 
 interface UserUpdatePayload {
     home_city: number
@@ -26,6 +29,8 @@ export const authLogic = kea<authLogicType<UserUpdatePayload>>({
             if (user && !user.home_city) {
                 router.actions.push('/welcome')
             }
+            posthog.identify(user.id, { email: ENV === 'production' ? user.email : `dev_${user.email}`, env: ENV })
+            posthog.register({ env: ENV })
         },
     },
     events: ({ actions }) => ({
diff --git a/yarn.lock b/yarn.lock
index 66e2ff7..107f11c 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -1584,6 +1584,11 @@
   resolved "https://registry.yarnpkg.com/@rushstack/eslint-patch/-/eslint-patch-1.1.0.tgz#7f698254aadf921e48dda8c0a6b304026b8a9323"
   integrity sha512-JLo+Y592QzIE+q7Dl2pMUtt4q8SKYI5jDrZxrozEQxnGVOyYE+GWK9eLkwTaeN9DDctlaRAQ3TBmzZ1qdLE30A==
 
+"@sentry/types@^6.11.0":
+  version "6.16.1"
+  resolved "https://registry.yarnpkg.com/@sentry/types/-/types-6.16.1.tgz#4917607115b30315757c2cf84f80bac5100b8ac0"
+  integrity sha512-Wh354g30UsJ5kYJbercektGX4ZMc9MHU++1NjeN2bTMnbofEcpUDWIiKeulZEY65IC1iU+1zRQQgtYO+/hgCUQ==
+
 "@sinonjs/commons@^1.7.0":
   version "1.8.3"
   resolved "https://registry.yarnpkg.com/@sinonjs/commons/-/commons-1.8.3.tgz#3802ddd21a50a949b6721ddd72da36e67e7f1b2d"
@@ -4824,6 +4829,11 @@ fb-watchman@^2.0.0:
   dependencies:
     bser "2.1.1"
 
+fflate@^0.4.1:
+  version "0.4.8"
+  resolved "https://registry.yarnpkg.com/fflate/-/fflate-0.4.8.tgz#f90b82aefbd8ac174213abb338bd7ef848f0f5ae"
+  integrity sha512-FJqqoDBR00Mdj9ppamLa/Y7vxm+PRmNWA67N846RvsoYVMKB4q3y/de5PA7gUmRMYK/8CMz2GDZQmCRN1wBcWA==
+
 file-entry-cache@^6.0.1:
   version "6.0.1"
   resolved "https://registry.yarnpkg.com/file-entry-cache/-/file-entry-cache-6.0.1.tgz#211b2dd9659cb0394b073e7323ac3c933d522027"
@@ -8081,6 +8091,15 @@ postcss@^8.1.6, postcss@^8.2.15, postcss@^8.3.5, postcss@^8.4.4:
     picocolors "^1.0.0"
     source-map-js "^1.0.1"
 
+posthog-js@^1.16.8:
+  version "1.16.8"
+  resolved "https://registry.yarnpkg.com/posthog-js/-/posthog-js-1.16.8.tgz#bdc8881f1a5f267b97b9e7042130abf37355d8bf"
+  integrity sha512-Rfh9Jhtt4HDq0uVhFfYFtZ3uPSrn0oA3ua7/iIDMx+vrFxEXeL0DQwaPZYSEfN8C1wTxK/6AOX8sVZcuBCdPqw==
+  dependencies:
+    "@sentry/types" "^6.11.0"
+    fflate "^0.4.1"
+    rrweb-snapshot "^1.1.7"
+
 prelude-ls@^1.2.1:
   version "1.2.1"
   resolved "https://registry.yarnpkg.com/prelude-ls/-/prelude-ls-1.2.1.tgz#debc6489d7a6e6b0e7611888cec880337d316396"
@@ -8858,6 +8877,11 @@ rollup@^2.43.1:
   optionalDependencies:
     fsevents "~2.3.2"
 
+rrweb-snapshot@^1.1.7:
+  version "1.1.11"
+  resolved "https://registry.yarnpkg.com/rrweb-snapshot/-/rrweb-snapshot-1.1.11.tgz#2eebe16e21c2edde287d07b090934f3c398d476f"
+  integrity sha512-4FRkBQCS4T++FvGurSonBMMYo9XEClTe7sbfoiSrA38mutuJdx0gakFPbtnvLdDmM41a4vEGIB7Hs4JMQnS1zA==
+
 run-parallel@^1.1.9:
   version "1.2.0"
   resolved "https://registry.yarnpkg.com/run-parallel/-/run-parallel-1.2.0.tgz#66d1368da7bdf921eb9d95bd1a9229e7f21a43ee"