diff --git a/packages/sui-segment-wrapper/src/repositories/googleRepository.js b/packages/sui-segment-wrapper/src/repositories/googleRepository.js
index 8f2603624..0c699ea39 100644
--- a/packages/sui-segment-wrapper/src/repositories/googleRepository.js
+++ b/packages/sui-segment-wrapper/src/repositories/googleRepository.js
@@ -9,7 +9,7 @@ const FIELDS = {
 const STC = {
   QUERY: 'stc',
   SPLIT_SYMBOL: '-',
-  NAME_SPLIT_SYMBOL: ':'
+  CAMPAIGN_SPLIT_SYMBOL: ':'
 }
 
 const STC_MEDIUM_TRANSFORMATIONS = {
@@ -25,6 +25,8 @@ const STC_MEDIUM_TRANSFORMATIONS = {
   cs: 'cross-sites'
 }
 
+const STC_INVALID_CONTENT = 'na'
+
 const cachedData = {
   [FIELDS.clientId]: null,
   [FIELDS.sessionId]: null
@@ -77,8 +79,9 @@ export const getCampaignDetails = ({needsTransformation = true} = {}) => {
   if (!searchParams.has(STC.QUERY)) return null
 
   const stc = searchParams.get(STC.QUERY)
-  const [medium, source, originalName, term, content] = stc.split(STC.SPLIT_SYMBOL)
-  const [id, name] = originalName.split(STC.NAME_SPLIT_SYMBOL)
+  const [medium, source, campaign, content, term] = stc.split(STC.SPLIT_SYMBOL)
+  const [id, name] = campaign.split(STC.CAMPAIGN_SPLIT_SYMBOL)
+  const needsContent = typeof content !== 'undefined' && content !== STC_INVALID_CONTENT
 
   return {
     campaign: {
@@ -86,8 +89,8 @@ export const getCampaignDetails = ({needsTransformation = true} = {}) => {
       ...(typeof name !== 'undefined' && {id}),
       name: name ?? id,
       source,
-      term,
-      ...(typeof content !== 'undefined' && {content})
+      ...(needsContent && {content}),
+      ...(typeof term !== 'undefined' && {term})
     }
   }
 }
diff --git a/packages/sui-segment-wrapper/test/segmentWrapperSpec.js b/packages/sui-segment-wrapper/test/segmentWrapperSpec.js
index 6749a2c0d..e3dd00276 100644
--- a/packages/sui-segment-wrapper/test/segmentWrapperSpec.js
+++ b/packages/sui-segment-wrapper/test/segmentWrapperSpec.js
@@ -267,7 +267,7 @@ describe('Segment Wrapper', function () {
         })
       })
 
-      it('should send mapped campaign details', async () => {
+      it('should send mapped campaign details when the url query string is `?stc=em-mail-winter%20promo-honda`', async () => {
         await assertCampaignDetails({
           queryString: '?stc=em-mail-winter%20promo-honda',
           expectation: {
@@ -275,11 +275,13 @@ describe('Segment Wrapper', function () {
               medium: 'email',
               name: 'winter promo',
               source: 'mail',
-              term: 'honda'
+              content: 'honda'
             }
           }
         })
+      })
 
+      it('should send mapped campaign details when the url query string is `?stc=sm-google-1234%3Aspring%20sale-aprilia-logolink`', async () => {
         await assertCampaignDetails({
           queryString: '?stc=sm-google-1234%3Aspring%20sale-aprilia-logolink',
           expectation: {
@@ -288,8 +290,90 @@ describe('Segment Wrapper', function () {
               id: '1234',
               name: 'spring sale',
               source: 'google',
-              term: 'aprilia',
-              content: 'logolink'
+              content: 'aprilia',
+              term: 'logolink'
+            }
+          }
+        })
+      })
+
+      it('should send mapped campaign details when the url query string is `?stc=sem-google-autumn%20sale`', async () => {
+        await assertCampaignDetails({
+          queryString: '?stc=sem-google-autumn%20sale',
+          expectation: {
+            campaign: {
+              medium: 'paid-search',
+              name: 'autumn sale',
+              source: 'google'
+            }
+          }
+        })
+      })
+
+      it('should send mapped campaign details when the url query string is `?stc=sem-google-autumn sale`', async () => {
+        await assertCampaignDetails({
+          queryString: '?stc=sem-google-autumn sale',
+          expectation: {
+            campaign: {
+              medium: 'paid-search',
+              name: 'autumn sale',
+              source: 'google'
+            }
+          }
+        })
+      })
+
+      it('should send mapped campaign details when the url query string is `?stc=sem-google-1234%3Aautumn%20sale`', async () => {
+        await assertCampaignDetails({
+          queryString: '?stc=sem-google-1234%3Aautumn%20sale',
+          expectation: {
+            campaign: {
+              medium: 'paid-search',
+              id: '1234',
+              name: 'autumn sale',
+              source: 'google'
+            }
+          }
+        })
+      })
+
+      it('should send mapped campaign details when the url query string is `?stc=sem-google-1234:autumn sale`', async () => {
+        await assertCampaignDetails({
+          queryString: '?stc=sem-google-1234:autumn sale',
+          expectation: {
+            campaign: {
+              medium: 'paid-search',
+              id: '1234',
+              name: 'autumn sale',
+              source: 'google'
+            }
+          }
+        })
+      })
+
+      it('should send mapped campaign details when the url query string is `?stc=sem-google-autumn sale-aprilia`', async () => {
+        await assertCampaignDetails({
+          queryString: '?stc=sem-google-autumn sale-aprilia',
+          expectation: {
+            campaign: {
+              medium: 'paid-search',
+              name: 'autumn sale',
+              source: 'google',
+              content: 'aprilia'
+            }
+          }
+        })
+      })
+
+      it('should send mapped campaign details when the url query string is `?stc=sem-google-autumn sale-na-logolink`', async () => {
+        await assertCampaignDetails({
+          queryString: '?stc=sem-google-autumn sale-na-logolink',
+          expectation: {
+            campaign: {
+              medium: 'paid-search',
+              name: 'autumn sale',
+              source: 'google',
+              term: 'logolink'
             }
           }
         })