diff --git a/.github/workflows/labeled_pull_request.yml b/.github/workflows/labeled_pull_request.yml
index dddf37af8..0f7d1494a 100644
--- a/.github/workflows/labeled_pull_request.yml
+++ b/.github/workflows/labeled_pull_request.yml
@@ -28,7 +28,10 @@ jobs:
           cache: 'npm'
 
       - name: Install
-        run: npm install -D commander execa prettier
+        run: |
+          npm ci
+          npm install -D commander execa prettier
+          npx -y ultra-runner --raw --recursive prepublishOnly
 
       - name: Get Files
         id: files
diff --git a/packages/sui-segment-wrapper/README.md b/packages/sui-segment-wrapper/README.md
index 1a9ebd5e4..1425180ef 100644
--- a/packages/sui-segment-wrapper/README.md
+++ b/packages/sui-segment-wrapper/README.md
@@ -8,6 +8,11 @@ This package adds an abstraction layer on top of [segment.com](https://segment.c
 - [x] Send `user.id` and `anonymousId` on every track.
 - [x] Send anonymous data to AWS to be able to check data integrity with Adobe.
 
+**Google Analytics 🔍**
+
+- [x] Load GA4 if `googleAnalyticsMeasurementId` is provided.
+- [x] Retrieve `clientId` automatically from GA4 and put in Segment tracks.
+
 **Adobe Marketing Cloud Visitor Id ☁️**
 
 - [x] Load _Adobe Visitor API_ when needed (if flag `importAdobeVisitorId` is set to `true`, otherwise you should load `Visitor API` by your own to get the `mcvid`).
@@ -159,6 +164,7 @@ Example:
 ```js
   window.__mpi = {
     segmentWrapper: {
+      googleAnalyticsMeasurementId: 'GA-123456789',
       universalId: '7ab9ddf3281d5d5458a29e8b3ae2864',
       defaultContext: {
         site: 'comprocasa',
diff --git a/packages/sui-segment-wrapper/src-umd/index.js b/packages/sui-segment-wrapper/src-umd/index.js
index ca97f5cf6..1100863a7 100644
--- a/packages/sui-segment-wrapper/src-umd/index.js
+++ b/packages/sui-segment-wrapper/src-umd/index.js
@@ -1,4 +1,4 @@
-import {getAdobeMCVisitorID, getAdobeVisitorData} from '../src/adobeRepository.js'
+import {getAdobeMCVisitorID, getAdobeVisitorData} from '../src/repositories/adobeRepository.js'
 import analytics from '../src/index.js'
 
 const w = window
diff --git a/packages/sui-segment-wrapper/src/index.js b/packages/sui-segment-wrapper/src/index.js
index 0d8f6bcc5..4139e5183 100644
--- a/packages/sui-segment-wrapper/src/index.js
+++ b/packages/sui-segment-wrapper/src/index.js
@@ -1,26 +1,27 @@
-import './patchAnalytics.js'
+import './utils/patchAnalytics.js'
 
 import {defaultContextProperties} from './middlewares/source/defaultContextProperties.js'
 import {pageReferrer} from './middlewares/source/pageReferrer.js'
 import {userScreenInfo} from './middlewares/source/userScreenInfo.js'
 import {userTraits} from './middlewares/source/userTraits.js'
-import {checkAnonymousId} from './checkAnonymousId.js'
-import {isClient} from './config.js'
+import {checkAnonymousId} from './utils/checkAnonymousId.js'
+import {getConfig, isClient} from './config.js'
 import analytics from './segmentWrapper.js'
 import initTcfTracking from './tcf.js'
 import {getUserDataAndNotify} from './universalId.js'
+import {loadGoogleAnalytics} from './repositories/googleRepository.js'
 
-/* Initialize TCF Tracking with Segment */
+// Initialize TCF Tracking with Segment
 initTcfTracking()
 
-/* Generate UniversalId if available */
+// Generate UniversalId if available
 try {
   getUserDataAndNotify()
 } catch (e) {
   console.error(`[segment-wrapper] UniversalID couldn't be initialized`) // eslint-disable-line
 }
 
-/* Initialize middlewares */
+// Initialize middlewares
 const addMiddlewares = () => {
   window.analytics.addSourceMiddleware(userTraits)
   window.analytics.addSourceMiddleware(defaultContextProperties)
@@ -28,12 +29,25 @@ const addMiddlewares = () => {
   window.analytics.addSourceMiddleware(pageReferrer)
 }
 
-/* Initialize Segment on Client */
 if (isClient && window.analytics) {
+  // Initialize Google Analtyics if needed
+  const googleAnalyticsMeasurementId = getConfig('googleAnalyticsMeasurementId')
+
+  if (googleAnalyticsMeasurementId) {
+    window.dataLayer = window.dataLayer || []
+    window.gtag =
+      window.gtag ||
+      function gtag() {
+        window.dataLayer.push(arguments)
+      }
+
+    loadGoogleAnalytics()
+  }
+
   window.analytics.ready(checkAnonymousId)
   window.analytics.addSourceMiddleware ? addMiddlewares() : window.analytics.ready(addMiddlewares)
 }
 
 export default analytics
-export {getAdobeVisitorData, getAdobeMCVisitorID} from './adobeRepository.js'
+export {getAdobeVisitorData, getAdobeMCVisitorID} from './repositories/adobeRepository.js'
 export {getUniversalId} from './universalId.js'
diff --git a/packages/sui-segment-wrapper/src/adobeRepository.js b/packages/sui-segment-wrapper/src/repositories/adobeRepository.js
similarity index 95%
rename from packages/sui-segment-wrapper/src/adobeRepository.js
rename to packages/sui-segment-wrapper/src/repositories/adobeRepository.js
index 801df3fe0..632b9f875 100644
--- a/packages/sui-segment-wrapper/src/adobeRepository.js
+++ b/packages/sui-segment-wrapper/src/repositories/adobeRepository.js
@@ -1,4 +1,4 @@
-import {getConfig} from './config.js'
+import {getConfig} from '../config.js'
 
 let mcvid
 
@@ -53,7 +53,7 @@ export const getAdobeMarketingCloudVisitorIdFromWindow = () => {
 }
 
 const importVisitorApiAndGetAdobeMCVisitorID = () =>
-  import('./adobeVisitorApi.js').then(() => {
+  import('../scripts/adobeVisitorApi.js').then(() => {
     mcvid = getAdobeMarketingCloudVisitorIdFromWindow()
     return mcvid
   })
diff --git a/packages/sui-segment-wrapper/src/repositories/googleRepository.js b/packages/sui-segment-wrapper/src/repositories/googleRepository.js
new file mode 100644
index 000000000..9c135b97d
--- /dev/null
+++ b/packages/sui-segment-wrapper/src/repositories/googleRepository.js
@@ -0,0 +1,54 @@
+import {getConfig} from '../config.js'
+
+const FIELDS = {
+  clientId: 'client_id',
+  sessionId: 'session_id'
+}
+
+const cachedData = {
+  [FIELDS.clientId]: null,
+  [FIELDS.sessionId]: null
+}
+
+const loadScript = async src =>
+  new Promise(function (resolve, reject) {
+    const script = document.createElement('script')
+
+    script.src = src
+    script.onload = resolve
+    script.onerror = reject
+    document.head.appendChild(script)
+  })
+
+export const loadGoogleAnalytics = async () => {
+  const googleAnalyticsMeasurementId = getConfig('googleAnalyticsMeasurementId')
+
+  // Check we have the needed config to load the script
+  if (!googleAnalyticsMeasurementId) return Promise.resolve(false)
+  // Create the `gtag` script
+  const gtagScript = `https://www.googletagmanager.com/gtag/js?id=${googleAnalyticsMeasurementId}`
+  // Load it and retrieve the `clientId` from Google
+  return loadScript(gtagScript)
+}
+
+const getGoogleField = async field => {
+  const googleAnalyticsMeasurementId = getConfig('googleAnalyticsMeasurementId')
+
+  // If `googleAnalyticsMeasurementId` is not present, don't load anything
+  if (!googleAnalyticsMeasurementId) return Promise.resolve()
+
+  return new Promise(resolve => {
+    // Try to get the field from the stored info
+    if (cachedData[field]) return resolve(cachedData[field])
+    // if not, get it from the `GoogleAnalytics` tag
+    window.gtag?.('get', googleAnalyticsMeasurementId, field, id => {
+      // Cache locally the field value
+      cachedData[field] = id
+      // Resolve the promise with the field
+      resolve(id)
+    })
+  })
+}
+
+export const getGoogleClientID = () => getGoogleField(FIELDS.clientId)
+export const getGoogleSessionID = () => getGoogleField(FIELDS.sessionId)
diff --git a/packages/sui-segment-wrapper/src/xandrRepository.js b/packages/sui-segment-wrapper/src/repositories/xandrRepository.js
similarity index 89%
rename from packages/sui-segment-wrapper/src/xandrRepository.js
rename to packages/sui-segment-wrapper/src/repositories/xandrRepository.js
index 2a17890dd..6cb1df0db 100644
--- a/packages/sui-segment-wrapper/src/xandrRepository.js
+++ b/packages/sui-segment-wrapper/src/repositories/xandrRepository.js
@@ -1,6 +1,6 @@
-import {readCookie, removeCookie, saveCookie} from './utils/cookies.js'
-import {isClient, setConfig} from './config.js'
-import {USER_GDPR} from './tcf.js'
+import {readCookie, removeCookie, saveCookie} from '../utils/cookies.js'
+import {isClient, setConfig} from '../config.js'
+import {USER_GDPR} from '../tcf.js'
 
 const XANDR_ID_SERVER_URL = 'https://secure.adnxs.com/getuidj'
 const XANDR_ID_COOKIE = 'adit-xandr-id'
diff --git a/packages/sui-segment-wrapper/src/adobeVisitorApi.js b/packages/sui-segment-wrapper/src/scripts/adobeVisitorApi.js
similarity index 100%
rename from packages/sui-segment-wrapper/src/adobeVisitorApi.js
rename to packages/sui-segment-wrapper/src/scripts/adobeVisitorApi.js
diff --git a/packages/sui-segment-wrapper/src/segmentWrapper.js b/packages/sui-segment-wrapper/src/segmentWrapper.js
index 6bc86cdaf..6ee588282 100644
--- a/packages/sui-segment-wrapper/src/segmentWrapper.js
+++ b/packages/sui-segment-wrapper/src/segmentWrapper.js
@@ -1,9 +1,10 @@
 // @ts-check
 
-import {getAdobeMCVisitorID} from './adobeRepository.js'
+import {getAdobeMCVisitorID} from './repositories/adobeRepository.js'
+import {getGoogleClientID} from './repositories/googleRepository.js'
 import {getConfig} from './config.js'
 import {checkAnalyticsGdprIsAccepted, getGdprPrivacyValue} from './tcf.js'
-import {getXandrId} from './xandrRepository.js'
+import {getXandrId} from './repositories/xandrRepository.js'
 
 /* Default properties to be sent on all trackings */
 const DEFAULT_PROPERTIES = {platform: 'web'}
@@ -34,18 +35,24 @@ export const getDefaultProperties = () => ({
 const getTrackIntegrations = async ({gdprPrivacyValue, event}) => {
   const isGdprAccepted = checkAnalyticsGdprIsAccepted(gdprPrivacyValue)
   let marketingCloudVisitorId
+  let googleClientId
 
   if (isGdprAccepted) {
     marketingCloudVisitorId = await getAdobeMCVisitorID()
+    googleClientId = await getGoogleClientID()
   }
 
   const restOfIntegrations = getRestOfIntegrations({isGdprAccepted, event})
-  const adobeAnalyticsIntegration = marketingCloudVisitorId ? {marketingCloudVisitorId} : true
 
-  // if we don't have the user consents we remove all the integrations but Adobe Analytics
+  // If we don't have the user consents we remove all the integrations but Adobe Analytics nor GA4
   return {
     ...restOfIntegrations,
-    'Adobe Analytics': adobeAnalyticsIntegration
+    'Adobe Analytics': marketingCloudVisitorId ? {marketingCloudVisitorId} : true,
+    'Google Analytics 4': googleClientId
+      ? {
+          clientId: googleClientId
+        }
+      : true
   }
 }
 
diff --git a/packages/sui-segment-wrapper/src/universalId.js b/packages/sui-segment-wrapper/src/universalId.js
index 3bc8a6f15..06c5e388e 100644
--- a/packages/sui-segment-wrapper/src/universalId.js
+++ b/packages/sui-segment-wrapper/src/universalId.js
@@ -2,6 +2,7 @@ import {dispatchEvent} from '@s-ui/js/lib/events'
 
 import {createUniversalId} from './utils/hashEmail.js'
 import {getConfig, isClient, setConfig} from './config.js'
+
 const USER_DATA_READY_EVENT = 'USER_DATA_READY'
 
 export const getUniversalIdFromConfig = () => getConfig('universalId')
diff --git a/packages/sui-segment-wrapper/src/checkAnonymousId.js b/packages/sui-segment-wrapper/src/utils/checkAnonymousId.js
similarity index 100%
rename from packages/sui-segment-wrapper/src/checkAnonymousId.js
rename to packages/sui-segment-wrapper/src/utils/checkAnonymousId.js
diff --git a/packages/sui-segment-wrapper/src/patchAnalytics.js b/packages/sui-segment-wrapper/src/utils/patchAnalytics.js
similarity index 94%
rename from packages/sui-segment-wrapper/src/patchAnalytics.js
rename to packages/sui-segment-wrapper/src/utils/patchAnalytics.js
index c7b37c6b7..6bd5fee99 100644
--- a/packages/sui-segment-wrapper/src/patchAnalytics.js
+++ b/packages/sui-segment-wrapper/src/utils/patchAnalytics.js
@@ -1,5 +1,5 @@
-import {isClient} from './config.js'
-import {decorateContextWithNeededData, getDefaultProperties} from './segmentWrapper.js'
+import {isClient} from '../config.js'
+import {decorateContextWithNeededData, getDefaultProperties} from '../segmentWrapper.js'
 
 const MPI_PATCH_FIELD = '__mpi_patch'
 
diff --git a/packages/sui-segment-wrapper/test/checkAnonymousIdSpec.js b/packages/sui-segment-wrapper/test/checkAnonymousIdSpec.js
index dd8b3474b..4dafeceec 100644
--- a/packages/sui-segment-wrapper/test/checkAnonymousIdSpec.js
+++ b/packages/sui-segment-wrapper/test/checkAnonymousIdSpec.js
@@ -1,7 +1,7 @@
 import {expect} from 'chai'
 import sinon from 'sinon'
 
-import {checkAnonymousId} from '../src/checkAnonymousId.js'
+import {checkAnonymousId} from '../src/utils/checkAnonymousId.js'
 
 describe('checkAnonymousId', () => {
   let anonymousId
diff --git a/packages/sui-segment-wrapper/test/segmentWrapperSpec.js b/packages/sui-segment-wrapper/test/segmentWrapperSpec.js
index 4f5ac6e1a..86a54025c 100644
--- a/packages/sui-segment-wrapper/test/segmentWrapperSpec.js
+++ b/packages/sui-segment-wrapper/test/segmentWrapperSpec.js
@@ -1,7 +1,7 @@
 import {expect} from 'chai'
 import sinon from 'sinon'
 
-import {getAdobeVisitorData} from '../src/adobeRepository.js'
+import {getAdobeVisitorData} from '../src/repositories/adobeRepository.js'
 import {setConfig} from '../src/config.js'
 import suiAnalytics from '../src/index.js'
 import {defaultContextProperties} from '../src/middlewares/source/defaultContextProperties.js'
@@ -15,6 +15,7 @@ import {
   resetReferrerState,
   stubActualLocation,
   stubDocumentCookie,
+  stubGoogleAnalytics,
   stubReferrer,
   stubTcfApi,
   stubWindowObjects
@@ -37,6 +38,7 @@ describe('Segment Wrapper', function () {
 
   beforeEach(() => {
     stubWindowObjects()
+    stubGoogleAnalytics()
 
     window.__SEGMENT_WRAPPER = window.__SEGMENT_WRAPPER || {}
     window.__SEGMENT_WRAPPER.ADOBE_ORG_ID = '012345678@AdobeOrg'
@@ -214,6 +216,53 @@ describe('Segment Wrapper', function () {
       })
     })
 
+    describe('and gtag has been configured properly', () => {
+      it('should send Google Analytics integration with true if user declined consents', async () => {
+        // Add the needed config to enable Google Analytics
+        setConfig('googleAnalyticsMeasurementId', 123)
+        await simulateUserDeclinedConsents()
+
+        await suiAnalytics.track(
+          'fakeEvent',
+          {},
+          {
+            integrations: {fakeIntegrationKey: 'fakeIntegrationValue'}
+          }
+        )
+
+        const {context} = getDataFromLastTrack()
+
+        expect(context.integrations).to.deep.includes({
+          fakeIntegrationKey: 'fakeIntegrationValue',
+          'Google Analytics 4': true
+        })
+      })
+
+      it('should send ClientId on Google Analytics integration if user accepted consents', async () => {
+        // add needed config to enable Google Analytics
+        setConfig('googleAnalyticsMeasurementId', 123)
+
+        await simulateUserAcceptConsents()
+
+        await suiAnalytics.track(
+          'fakeEvent',
+          {},
+          {
+            integrations: {fakeIntegrationKey: 'fakeIntegrationValue'}
+          }
+        )
+
+        const {context} = getDataFromLastTrack()
+
+        expect(context.integrations).to.deep.includes({
+          fakeIntegrationKey: 'fakeIntegrationValue',
+          'Google Analytics 4': {
+            clientId: 'fakeClientId'
+          }
+        })
+      })
+    })
+
     it('should add always the platform as web and the language', async () => {
       await suiAnalytics.track('fakeEvent', {fakePropKey: 'fakePropValue'})
       const {properties} = getDataFromLastTrack()
@@ -225,20 +274,20 @@ describe('Segment Wrapper', function () {
     })
 
     it('should send defaultProperties if provided', async () => {
-      setConfig('defaultProperties', {site: 'midudev', vertical: 'blog'})
+      setConfig('defaultProperties', {site: 'mysite', vertical: 'myvertical'})
 
       await suiAnalytics.track('fakeEvent')
 
       const {properties} = getDataFromLastTrack()
 
       expect(properties).to.deep.equal({
-        site: 'midudev',
-        vertical: 'blog',
+        site: 'mysite',
+        vertical: 'myvertical',
         platform: 'web'
       })
     })
 
-    describe('TCF is handled', () => {
+    describe('and the TCF is handled', () => {
       it('should reset the anonymousId when the user first declines and then accepts', async () => {
         await simulateUserDeclinedConsents()
 
@@ -530,16 +579,12 @@ describe('Segment Wrapper', function () {
       const spy = sinon.stub()
 
       await simulateUserDeclinedConsents()
-
       await suiAnalytics.track(
         'fakeEvent',
         {fakePropKey: 'fakePropValue'},
         {
           anonymousId: '1a3bfbfc-9a89-437a-8f1c-87d786f2b6a',
           userId: 'fakeId',
-          integrations: {
-            'Midu Analytics': true
-          },
           protocols: {
             event_version: 3
           }
@@ -549,14 +594,13 @@ describe('Segment Wrapper', function () {
 
       const {context} = getDataFromLastTrack()
       const integrations = {
-        'Midu Analytics': true,
         All: false,
         'Adobe Analytics': true,
+        'Google Analytics 4': true,
         Personas: false,
         Webhooks: true,
         Webhook: true
       }
-
       const expectation = {
         anonymousId: '1a3bfbfc-9a89-437a-8f1c-87d786f2b6a',
         integrations,
@@ -569,7 +613,6 @@ describe('Segment Wrapper', function () {
           integrations
         }
       }
-
       const {traits} = spy.getCall(0).firstArg.obj.context
 
       expect(context).to.deep.equal(expectation)
diff --git a/packages/sui-segment-wrapper/test/stubs.js b/packages/sui-segment-wrapper/test/stubs.js
index 0d6d88b7c..13b1738d3 100644
--- a/packages/sui-segment-wrapper/test/stubs.js
+++ b/packages/sui-segment-wrapper/test/stubs.js
@@ -10,6 +10,7 @@ export const cleanWindowStubs = () => {
   delete window.__borosTcf
   delete window.__mpi
   delete window.__tcfapi
+  delete window.gtag
 }
 
 export const stubTcfApi = ({success = true, eventStatus = 'cmpuishown', consents = {}} = {}) => {
@@ -41,6 +42,19 @@ export const stubFetch = ({responses = [{urlRe: /^http/, fetchResponse: {}}]} =
   })
 }
 
+export const stubGoogleAnalytics = () => {
+  const mockClientId = 'fakeClientId'
+  const mockSessionId = 'fakeSessionId'
+
+  window.gtag = (key, id, fieldName, done) => {
+    if (key === 'get') {
+      const value = fieldName === 'client_id' ? mockClientId : mockSessionId
+
+      return done(value)
+    }
+  }
+}
+
 export const stubWindowObjects = ({borosMock = true, borosSuccess = true, isDmpAccepted = true} = {}) => {
   stubTcfApi()
 
diff --git a/packages/sui-segment-wrapper/test/universalIdSpec.js b/packages/sui-segment-wrapper/test/universalIdSpec.js
index c95a224cf..b4fbee5ea 100644
--- a/packages/sui-segment-wrapper/test/universalIdSpec.js
+++ b/packages/sui-segment-wrapper/test/universalIdSpec.js
@@ -4,8 +4,8 @@ import {getConfig, setConfig} from '../src/config.js'
 import {getUniversalId, getUserDataAndNotify} from '../src/universalId.js'
 import {cleanWindowStubs} from './stubs.js'
 
-const UNIVERSAL_ID_EXAMPLE = '7ab9ddf3281d5d5458a29e8b3ae2864335087f1272d41ba440bee23d6acb911b'
-const USER_EMAIL_EXAMPLE = 'miduga@gmail.com'
+const UNIVERSAL_ID_EXAMPLE = '043d36c36dad0741bdebce605d0ee4e6c1dea6e2eb6399864dec7a59432a20c4'
+const USER_EMAIL_EXAMPLE = 'test@sui.com'
 const USER_DATA_READY_EVENT = 'USER_DATA_READY'
 
 describe('Universal Id', () => {
diff --git a/packages/sui-segment-wrapper/test/xandrRepositorySpec.js b/packages/sui-segment-wrapper/test/xandrRepositorySpec.js
index b6271935f..40c6ae53f 100644
--- a/packages/sui-segment-wrapper/test/xandrRepositorySpec.js
+++ b/packages/sui-segment-wrapper/test/xandrRepositorySpec.js
@@ -1,7 +1,7 @@
 import {expect} from 'chai'
 
 import {USER_GDPR} from '../src/tcf.js'
-import {getXandrId} from '../src/xandrRepository.js'
+import {getXandrId} from '../src/repositories/xandrRepository.js'
 import {stubDocumentCookie, stubFetch} from './stubs.js'
 import {waitUntil} from './utils.js'