diff --git a/modules/rubiconBidAdapter.js b/modules/rubiconBidAdapter.js
index 5fad246f27d..afabdaca637 100644
--- a/modules/rubiconBidAdapter.js
+++ b/modules/rubiconBidAdapter.js
@@ -383,6 +383,8 @@ export const spec = {
       'gdpr',
       'gdpr_consent',
       'us_privacy',
+      'gpp',
+      'gpp_sid',
       'rp_schain',
     ].concat(Object.keys(params).filter(item => containsUId.test(item)))
       .concat([
@@ -554,6 +556,11 @@ export const spec = {
       data['us_privacy'] = encodeURIComponent(bidderRequest.uspConsent);
     }
 
+    if (bidderRequest.gppConsent?.gppString) {
+      data['gpp'] = bidderRequest.gppConsent.gppString;
+      data['gpp_sid'] = bidderRequest.gppConsent?.applicableSections?.toString();
+    }
+
     data['rp_maxbids'] = bidderRequest.bidLimit || 1;
 
     applyFPD(bidRequest, BANNER, data);
@@ -696,7 +703,7 @@ export const spec = {
       return (adB.cpm || 0.0) - (adA.cpm || 0.0);
     });
   },
-  getUserSyncs: function (syncOptions, responses, gdprConsent, uspConsent) {
+  getUserSyncs: function (syncOptions, responses, gdprConsent, uspConsent, gppConsent) {
     if (!hasSynced && syncOptions.iframeEnabled) {
       // data is only assigned if params are available to pass to syncEndpoint
       let params = {};
@@ -714,6 +721,11 @@ export const spec = {
         params['us_privacy'] = encodeURIComponent(uspConsent);
       }
 
+      if (gppConsent?.gppString) {
+        params['gpp'] = gppConsent.gppString;
+        params['gpp_sid'] = gppConsent.applicableSections?.toString();
+      }
+
       params = Object.keys(params).length ? `?${formatQS(params)}` : '';
 
       hasSynced = true;
diff --git a/test/spec/modules/rubiconBidAdapter_spec.js b/test/spec/modules/rubiconBidAdapter_spec.js
index d9c3555bf03..1410e481d4e 100644
--- a/test/spec/modules/rubiconBidAdapter_spec.js
+++ b/test/spec/modules/rubiconBidAdapter_spec.js
@@ -825,6 +825,29 @@ describe('the rubicon adapter', function () {
           });
         });
 
+        describe('GPP Consent', function () {
+          it('should send gpp information if bidderRequest has a value for gppConsent', function () {
+            bidderRequest.gppConsent = {
+              gppString: 'consent',
+              applicableSections: 2
+            };
+            let [request] = spec.buildRequests(bidderRequest.bids, bidderRequest);
+            let data = parseQuery(request.data);
+            delete bidderRequest.gppConsent;
+
+            expect(data['gpp']).to.equal('consent');
+            expect(data['gpp_sid']).to.equal('2');
+          });
+
+          it('should not send gpp information if bidderRequest does not have a value for gppConsent', function () {
+            let [request] = spec.buildRequests(bidderRequest.bids, bidderRequest);
+            let data = parseQuery(request.data);
+
+            expect(data['gpp']).to.equal(undefined);
+            expect(data['gpp_sid']).to.equal(undefined);
+          });
+        });
+
         describe('first party data', function () {
           it('should not have any tg_v or tg_i params if all are undefined', function () {
             let params = {
@@ -3653,6 +3676,24 @@ describe('the rubicon adapter', function () {
         type: 'iframe', url: `${emilyUrl}?gdpr=1&gdpr_consent=foo&us_privacy=1NYN`
       });
     });
+
+    it('should pass gpp params when gppConsent is present', function () {
+      expect(spec.getUserSyncs({iframeEnabled: true}, {}, {}, undefined, {
+        gppString: 'foo',
+        applicableSections: [2]
+      })).to.deep.equal({
+        type: 'iframe', url: `${emilyUrl}?gpp=foo&gpp_sid=2`
+      });
+    });
+
+    it('should pass multiple sid\'s when multiple are present', function () {
+      expect(spec.getUserSyncs({iframeEnabled: true}, {}, {}, undefined, {
+        gppString: 'foo',
+        applicableSections: [2, 5]
+      })).to.deep.equal({
+        type: 'iframe', url: `${emilyUrl}?gpp=foo&gpp_sid=2,5`
+      });
+    });
   });
 
   describe('get price granularity', function () {