Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately. In this Project I have performed an Exploratory Data Analysis on the Mall Customer Data . Furthermore I have used K - Means Clustering Algorithm to create Customer Segmentation (Clusters of different type of Customers).
DATA - Kaggle
- Customer ID - It is the unique ID assigned to the customer
- Gender - Gender of the customer
- Age - Age of the customer (in years)
- Annual Income(k$) - Annual income of the customer in (k$)
- Spending Score - Score assigned to the customer by the mall/shopping complex based on the customer spending nature and behaviour