Analytics dashboard & integrating 3rd party libraries
Roku has built-in analytics and metrics dashboard available for publishers and channel developers. In addition, 3rd party analytics libraries can be directly integrated in a channel package. The following highlights the main metrics delivered in the dashboard in addition to how 3rd party libraries work.
The Roku Developer Dashboard provides deep measurement capabilities for all channels.
Channel Performance Metrics
- Minutes watched
- Minutes per account
- Viewers
- New installs
- Uninstalls
- Bounce rate
Video Performance Metrics (for Direct Publisher)
- Minutes Watched
- Plays
- Conversion Rate
- Average View Duration
Weekly Report Email
Channel owners can register multiple people to receive reports direct to their inbox.
Channel publishers can directly integration analytics libraries into their application for measure performance across all in-channel metrics.