diff --git a/.github/actions/publish/action.yml b/.github/actions/publish/action.yml
index ae5dc5a89d5..44b789c622c 100644
--- a/.github/actions/publish/action.yml
+++ b/.github/actions/publish/action.yml
@@ -175,7 +175,7 @@ runs:
         # ensure we sign the artifacts
         NODE_ENV: production
         # analytics tokens
-        SENTRY_TOKEN: https://739bbcfc0ba4481481138d3fc831136d@o95242.ingest.sentry.io/4504451487301632
+        SENTRY_TOKEN: https://739bbcfc0ba4481481138d3fc831136d@o95242.ingest.us.sentry.io/4504451487301632
         AMPLITUDE_TOKEN: 'balena-etcher'
         # Apple notarization
         XCODE_APP_LOADER_EMAIL: ${{ fromJSON(inputs.secrets).XCODE_APP_LOADER_EMAIL }}
diff --git a/lib/gui/app/modules/analytics.ts b/lib/gui/app/modules/analytics.ts
index 264a8c4b34c..4ccc4d670eb 100644
--- a/lib/gui/app/modules/analytics.ts
+++ b/lib/gui/app/modules/analytics.ts
@@ -122,7 +122,11 @@ let analyticsClient: Client;
 export const initAnalytics = once(() => {
 	const dsn =
 		settings.getSync('analyticsSentryToken') || process.env.SENTRY_TOKEN;
-	SentryRenderer.init({ dsn, beforeSend: anonymizeSentryData });
+	SentryRenderer.init({
+		dsn,
+		beforeSend: anonymizeSentryData,
+		debug: process.env.ETCHER_SENTRY_DEBUG === 'true',
+	});
 
 	const projectName =
 		settings.getSync('analyticsAmplitudeToken') || process.env.AMPLITUDE_TOKEN;
diff --git a/lib/gui/etcher.ts b/lib/gui/etcher.ts
index 6c5dc7b5055..6dc3fe77485 100644
--- a/lib/gui/etcher.ts
+++ b/lib/gui/etcher.ts
@@ -121,6 +121,7 @@ const initSentryMain = once(() => {
 	SentryMain.init({
 		dsn,
 		beforeSend: anonymizeSentryData,
+		debug: process.env.ETCHER_SENTRY_DEBUG === 'true',
 	});
 	console.log(SentryMain.getCurrentScope());
 });