diff --git a/website/docs/key-concepts.md b/website/docs/key-concepts.md
index 02050b86..94e88a4d 100644
--- a/website/docs/key-concepts.md
+++ b/website/docs/key-concepts.md
@@ -21,10 +21,11 @@ sidebar_position: 2
 ## Concepts
 
 SOQL Library consist of:
+
 - `SOQL Builder`
 - `SOQL Selector`
 
-### SOQL Builder
+## SOQL Builder
 
 SOQL Builder allows to build query dynamically and execute it.
 
@@ -36,20 +37,20 @@ List<Account> accounts = SOQL.of(Account.SObjectType)
    }).toList();
 ```
 
-### SOQL Selector
+## SOQL Selector
 
 > A selector layer contains code responsible for querying records from the database. Although you can place SOQL queries in other layers, a few things can happen as the complexity of your code grows. ~ Salesforce
 
 **SOQL Lib provides the whole new concept for Selectors usage.**
 
-#### Old Approach
+### Old Approach
 
 [FFLIB Selector](https://github.com/apex-enterprise-patterns/fflib-apex-common/blob/master/sfdx-source/apex-common/main/classes/fflib_SObjectSelector.cls) concept assumes that all queries are be stored in Selector class.
 
 - To avoid duplicates.
 - One place to manage all queries.
 
-**Selector Issues**:
+**Issues**:
 - One-time queries (like aggregation, case specific) added to Selector.
 - Huge class with a lot of methods.
 - Queries are difficult for reuse.
@@ -57,19 +58,28 @@ List<Account> accounts = SOQL.of(Account.SObjectType)
 - Problem with naming methods.
 - Merge conflicts.
 
-#### New Approach
+### New Approach
 
 SOQL Lib has slightly different approach.
 
 **Assumption**:
+
 Most of the SOQLs on the project are one-time queries executed for specific business case.
 
 **Solution**:
-1. **Small Selector Classes** - Selector class should be small and contains ONLY query base configuration (fields, sharing settings) and very generic methods (`getById`, `getByRecordType`)
+1. **Small Selector Classes** - Selector class should be small and contains ONLY query base configuration (fields, sharing settings) and very generic methods (`byId`, `byRecordType`)
 2. **Build SOQL inline in a place of need** - Business specific SOQLs should be build inline via SOQL builder in a place of need.
 3. **Do not spend time on selector methods naming** - Queries are created inline, so not need to find a name.
 4. **Keep Selector Strengths** - Set default Selector configuration (default fields, sharing settings), keep generic methods.
 
+### Build Your Own Selector
+
+Our Lib does NOT provide one method to build selectors. Select approach that meet you needs. Below you will find a few examples:
+
+#### Interface + static (Recommended)
+
+Use `SOQL.Selector` and create `static` methods.
+
 ```apex
 public with sharing class AccountSelector implements SOQL.Selector {
     public static SOQL query() {
@@ -103,7 +113,105 @@ public with sharing class ExampleController {
     }
 
     public static List<Account> getAccountsByRecordType(String recordType) {
-        return AccountSelector.getByRecordType(recordType)
+        return AccountSelector.byRecordType(recordType)
+                .with(Account.ParentId)
+                .toList();
+    }
+}
+```
+
+#### Interface + non-static
+
+Very useful when you have different teams/streams who need different query configuration.
+
+```apex
+public with sharing virtual class BaseAccountSelector implements SOQL.Selector {
+    public virtual SOQL query() {
+        return SOQL.of(Account.SObjectType)
+            .with(new List<SObjectField>{
+                Account.Id,
+                Account.Name
+            });
+    }
+
+    public SOQL byRecordType(String rt) {
+        return query().with(new List<SObjectField>{
+            Account.BillingCity,
+            Account.BillingCountry
+        }).whereAre(SOQL.Filter.recordType().equal(rt));
+    }
+}
+```
+
+```apex
+public with sharing class MyTeam_AccountSelector extends BaseAccountSelector implements SOQL.Selector {
+    public override SOQL query() {
+        return SOQL.of(Account.SObjectType)
+            .with(new List<SObjectField>{
+                Account.Id,
+                Account.AccountNumber
+            })
+            .systemMode()
+            .withoutSharing();
+    }
+}
+```
+
+```apex
+public with sharing class ExampleController {
+
+    public static List<Account> getAccounts(String accountName) {
+        return new MyTeam_AccountSelector().query()
+            .with(Account.BillingCity)
+            .with(Account.BillingCountry)
+            .whereAre(SOQL.Filter.with(Account.Name).contains(accountName))
+            .toList();
+    }
+
+    public static List<Account> getAccountsByRecordType(String recordType) {
+        return new MyTeam_AccountSelector().byRecordType(recordType)
+                .with(Account.ParentId)
+                .toList();
+    }
+}
+```
+
+#### Custom
+
+Create Selectors in your own way.
+
+```apex
+public with sharing virtual class AccountSelector  {
+    public static SOQL query {
+        return SOQL.of(Account.SObjectType)
+            .with(new List<SObjectField>{
+                Account.Id,
+                Account.Name
+            });
+    }
+
+    public static SOQL byRecordType(String rt) {
+        return query.with(new List<SObjectField>{
+            Account.BillingCity,
+            Account.BillingCountry
+        }).whereAre(SOQL.Filter.recordType().equal(rt));
+    }
+}
+```
+
+```apex
+public with sharing class ExampleController {
+
+    public static List<Account> getAccounts(String accountName) {
+        return AccountSelector().query
+            .with(Account.BillingCity)
+            .with(Account.BillingCountry)
+            .whereAre(SOQL.Filter.with(Account.Name).contains(accountName))
+            .toList();
+    }
+
+    public static List<Account> getAccountsByRecordType(String recordType) {
+        return AccountSelector.byRecordType(recordType)
                 .with(Account.ParentId)
                 .toList();
     }