diff --git a/packages/api/src/moderation/decision.ts b/packages/api/src/moderation/decision.ts
index 0a072bd516e..a1884c61848 100644
--- a/packages/api/src/moderation/decision.ts
+++ b/packages/api/src/moderation/decision.ts
@@ -113,7 +113,14 @@ export class ModerationDecision {
           ui.informs.push(cause)
         }
       } else if (cause.type === 'label') {
-        if (context === 'profileList' || context === 'contentList') {
+        if (context === 'profileList' && cause.target === 'account') {
+          if (cause.setting === 'hide') {
+            ui.filters.push(cause)
+          }
+        } else if (
+          context === 'contentList' &&
+          (cause.target === 'account' || cause.target === 'content')
+        ) {
           if (cause.setting === 'hide') {
             ui.filters.push(cause)
           }
@@ -298,6 +305,7 @@ export class ModerationDecision {
           : { type: 'labeler', did: labeler.did },
       label,
       labelDef,
+      target,
       setting: labelPref,
       behavior: labelDef.behaviors[target] || NOOP_BEHAVIOR,
       noOverride,
diff --git a/packages/api/src/moderation/types.ts b/packages/api/src/moderation/types.ts
index 6f662049283..4c5f43c345f 100644
--- a/packages/api/src/moderation/types.ts
+++ b/packages/api/src/moderation/types.ts
@@ -119,6 +119,7 @@ export type ModerationCause =
       source: ModerationCauseSource
       label: Label
       labelDef: InterpretedLabelValueDefinition
+      target: LabelTarget
       setting: LabelPreference
       behavior: ModerationBehavior
       noOverride: boolean
diff --git a/packages/api/src/moderation/util.ts b/packages/api/src/moderation/util.ts
index afb0bc474e0..2e66bc47730 100644
--- a/packages/api/src/moderation/util.ts
+++ b/packages/api/src/moderation/util.ts
@@ -47,10 +47,8 @@ export function interpretLabelValueDefinition(
     behaviors.account.contentList = 'blur'
     behaviors.account.contentView = def.adultOnly ? 'blur' : alertOrInform
     // target=profile, blurs=content
-    behaviors.account.profileView = alertOrInform
-    behaviors.profile.avatar = 'blur'
-    behaviors.profile.banner = 'blur'
-    behaviors.profile.displayName = 'blur'
+    behaviors.profile.profileList = alertOrInform
+    behaviors.profile.profileView = alertOrInform
     // target=content, blurs=content
     behaviors.content.contentList = 'blur'
     behaviors.content.contentView = def.adultOnly ? 'blur' : alertOrInform
@@ -62,6 +60,7 @@ export function interpretLabelValueDefinition(
     behaviors.account.banner = 'blur'
     behaviors.account.contentMedia = 'blur'
     // target=profile, blurs=media
+    behaviors.profile.profileList = alertOrInform
     behaviors.profile.profileView = alertOrInform
     behaviors.profile.avatar = 'blur'
     behaviors.profile.banner = 'blur'
@@ -74,6 +73,7 @@ export function interpretLabelValueDefinition(
     behaviors.account.contentList = alertOrInform
     behaviors.account.contentView = alertOrInform
     // target=profile, blurs=none
+    behaviors.profile.profileList = alertOrInform
     behaviors.profile.profileView = alertOrInform
     // target=content, blurs=none
     behaviors.content.contentList = alertOrInform
diff --git a/packages/api/tests/moderation-behaviors.test.ts b/packages/api/tests/moderation-behaviors.test.ts
index 68ae09983b8..686956fd6ae 100644
--- a/packages/api/tests/moderation-behaviors.test.ts
+++ b/packages/api/tests/moderation-behaviors.test.ts
@@ -129,11 +129,9 @@ const SCENARIOS: SuiteScenarios = {
     author: 'alice',
     labels: { profile: ['!hide'] },
     behaviors: {
-      profileList: ['filter'],
       avatar: ['blur', 'noOverride'],
       banner: ['blur', 'noOverride'],
       displayName: ['blur', 'noOverride'],
-      contentList: ['filter'],
     },
   },
   "Imperative label ('!hide') on post": {
@@ -155,7 +153,6 @@ const SCENARIOS: SuiteScenarios = {
       avatar: ['blur', 'noOverride'],
       banner: ['blur', 'noOverride'],
       displayName: ['blur', 'noOverride'],
-      contentList: ['filter'],
     },
   },
   "Imperative label ('!hide') on author account": {
@@ -354,10 +351,8 @@ const SCENARIOS: SuiteScenarios = {
     author: 'alice',
     labels: { profile: ['porn'] },
     behaviors: {
-      profileList: ['filter'],
       avatar: ['blur'],
       banner: ['blur'],
-      contentList: ['filter'],
     },
   },
   "Blur-media label ('porn') on post (hide)": {
@@ -378,7 +373,6 @@ const SCENARIOS: SuiteScenarios = {
     behaviors: {
       avatar: ['blur'],
       banner: ['blur'],
-      contentList: ['filter'],
     },
   },
   "Blur-media label ('porn') on author account (hide)": {
@@ -498,10 +492,10 @@ const SCENARIOS: SuiteScenarios = {
     author: 'alice',
     labels: { profile: ['porn'] },
     behaviors: {
-      profileList: ['filter'],
+      profileList: [],
       avatar: ['blur', 'noOverride'],
       banner: ['blur', 'noOverride'],
-      contentList: ['filter'],
+      contentList: [],
     },
   },
   'Adult-only label on post when adult content is disabled': {
@@ -522,7 +516,7 @@ const SCENARIOS: SuiteScenarios = {
     behaviors: {
       avatar: ['blur', 'noOverride'],
       banner: ['blur', 'noOverride'],
-      contentList: ['filter'],
+      contentList: [],
     },
   },
   'Adult-only label on author account when adult content is disabled': {
@@ -793,12 +787,12 @@ const SCENARIOS: SuiteScenarios = {
     author: 'alice',
     labels: { account: ['!warn'], profile: ['!hide'] },
     behaviors: {
-      profileList: ['filter', 'blur'],
+      profileList: ['blur'],
       profileView: ['blur'],
       avatar: ['blur', 'noOverride'],
       banner: ['blur', 'noOverride'],
       displayName: ['blur', 'noOverride'],
-      contentList: ['filter', 'blur'],
+      contentList: ['blur'],
       contentView: ['blur'],
     },
   },
diff --git a/packages/api/tests/moderation-custom-labels.test.ts b/packages/api/tests/moderation-custom-labels.test.ts
index f9054e246ce..48c4158d50a 100644
--- a/packages/api/tests/moderation-custom-labels.test.ts
+++ b/packages/api/tests/moderation-custom-labels.test.ts
@@ -38,14 +38,10 @@ const TESTS: Scenario[] = [
       contentView: ['alert'],
     },
     profile: {
-      profileList: ['filter'],
-      avatar: ['blur'],
-      banner: ['blur'],
-      displayName: ['blur'],
-      contentList: ['filter'],
+      profileList: ['alert'],
+      profileView: ['alert'],
     },
     post: {
-      profileList: ['filter'],
       contentList: ['filter', 'blur'],
       contentView: ['alert'],
     },
@@ -60,14 +56,10 @@ const TESTS: Scenario[] = [
       contentView: ['inform'],
     },
     profile: {
-      profileList: ['filter'],
-      avatar: ['blur'],
-      banner: ['blur'],
-      displayName: ['blur'],
-      contentList: ['filter'],
+      profileList: ['inform'],
+      profileView: ['inform'],
     },
     post: {
-      profileList: ['filter'],
       contentList: ['filter', 'blur'],
       contentView: ['inform'],
     },
@@ -82,14 +74,10 @@ const TESTS: Scenario[] = [
       contentView: [],
     },
     profile: {
-      profileList: ['filter'],
-      avatar: ['blur'],
-      banner: ['blur'],
-      displayName: ['blur'],
-      contentList: ['filter'],
+      profileList: [],
+      profileView: [],
     },
     post: {
-      profileList: ['filter'],
       contentList: ['filter', 'blur'],
       contentView: [],
     },
@@ -107,14 +95,12 @@ const TESTS: Scenario[] = [
       contentMedia: ['blur'],
     },
     profile: {
-      profileList: ['filter'],
+      profileList: ['alert'],
       profileView: ['alert'],
       avatar: ['blur'],
       banner: ['blur'],
-      contentList: ['filter'],
     },
     post: {
-      profileList: ['filter'],
       contentList: ['filter'],
       contentMedia: ['blur'],
     },
@@ -131,14 +117,12 @@ const TESTS: Scenario[] = [
       contentMedia: ['blur'],
     },
     profile: {
-      profileList: ['filter'],
+      profileList: ['inform'],
       profileView: ['inform'],
       avatar: ['blur'],
       banner: ['blur'],
-      contentList: ['filter'],
     },
     post: {
-      profileList: ['filter'],
       contentList: ['filter'],
       contentMedia: ['blur'],
     },
@@ -154,13 +138,10 @@ const TESTS: Scenario[] = [
       contentMedia: ['blur'],
     },
     profile: {
-      profileList: ['filter'],
       avatar: ['blur'],
       banner: ['blur'],
-      contentList: ['filter'],
     },
     post: {
-      profileList: ['filter'],
       contentList: ['filter'],
       contentMedia: ['blur'],
     },
@@ -176,12 +157,10 @@ const TESTS: Scenario[] = [
       contentView: ['alert'],
     },
     profile: {
-      profileList: ['filter'],
+      profileList: ['alert'],
       profileView: ['alert'],
-      contentList: ['filter'],
     },
     post: {
-      profileList: ['filter'],
       contentList: ['filter', 'alert'],
       contentView: ['alert'],
     },
@@ -196,12 +175,10 @@ const TESTS: Scenario[] = [
       contentView: ['inform'],
     },
     profile: {
-      profileList: ['filter'],
+      profileList: ['inform'],
       profileView: ['inform'],
-      contentList: ['filter'],
     },
     post: {
-      profileList: ['filter'],
       contentList: ['filter', 'inform'],
       contentView: ['inform'],
     },
@@ -213,12 +190,8 @@ const TESTS: Scenario[] = [
       profileList: ['filter'],
       contentList: ['filter'],
     },
-    profile: {
-      profileList: ['filter'],
-      contentList: ['filter'],
-    },
+    profile: {},
     post: {
-      profileList: ['filter'],
       contentList: ['filter'],
     },
   },
@@ -300,27 +273,27 @@ describe('Moderation: custom labels', () => {
           }),
           modOpts(blurs, severity),
         )
-        expect(res.ui('profileList')).toBeModerationResult(
-          expected.profileList || [],
-        )
-        expect(res.ui('profileView')).toBeModerationResult(
-          expected.profileView || [],
-        )
-        expect(res.ui('avatar')).toBeModerationResult(expected.avatar || [])
-        expect(res.ui('banner')).toBeModerationResult(expected.banner || [])
-        expect(res.ui('displayName')).toBeModerationResult(
-          expected.displayName || [],
-        )
-        expect(res.ui('contentList')).toBeModerationResult(
-          expected.contentList || [],
-        )
-        expect(res.ui('contentView')).toBeModerationResult(
-          expected.contentView || [],
-        )
-        expect(res.ui('contentMedia')).toBeModerationResult(
-          expected.contentMedia || [],
-        )
       }
+      expect(res.ui('profileList')).toBeModerationResult(
+        expected.profileList || [],
+      )
+      expect(res.ui('profileView')).toBeModerationResult(
+        expected.profileView || [],
+      )
+      expect(res.ui('avatar')).toBeModerationResult(expected.avatar || [])
+      expect(res.ui('banner')).toBeModerationResult(expected.banner || [])
+      expect(res.ui('displayName')).toBeModerationResult(
+        expected.displayName || [],
+      )
+      expect(res.ui('contentList')).toBeModerationResult(
+        expected.contentList || [],
+      )
+      expect(res.ui('contentView')).toBeModerationResult(
+        expected.contentView || [],
+      )
+      expect(res.ui('contentMedia')).toBeModerationResult(
+        expected.contentMedia || [],
+      )
     },
   )
 })
diff --git a/packages/api/tests/moderation.test.ts b/packages/api/tests/moderation.test.ts
index 6d4cc998ed0..8b84afab699 100644
--- a/packages/api/tests/moderation.test.ts
+++ b/packages/api/tests/moderation.test.ts
@@ -354,7 +354,7 @@ describe('Moderation', () => {
       modOpts,
     )
 
-    expect(res.ui('profileList')).toBeModerationResult(['filter'])
+    expect(res.ui('profileList')).toBeModerationResult([])
     expect(res.ui('profileView')).toBeModerationResult([])
     expect(res.ui('avatar')).toBeModerationResult([])
     expect(res.ui('banner')).toBeModerationResult([])
@@ -512,7 +512,7 @@ describe('Moderation', () => {
       modOpts,
     )
 
-    expect(res1.ui('profileList')).toBeModerationResult(['filter'])
+    expect(res1.ui('profileList')).toBeModerationResult([])
     expect(res1.ui('profileView')).toBeModerationResult([])
     expect(res1.ui('avatar')).toBeModerationResult([])
     expect(res1.ui('banner')).toBeModerationResult([])
@@ -637,7 +637,7 @@ describe('Moderation', () => {
       modOpts,
     )
 
-    expect(res.ui('profileList')).toBeModerationResult(['filter'])
+    expect(res.ui('profileList')).toBeModerationResult([])
     expect(res.ui('profileView')).toBeModerationResult([])
     expect(res.ui('avatar')).toBeModerationResult([])
     expect(res.ui('banner')).toBeModerationResult([])