diff --git a/packages/api/definitions/labels.json b/packages/api/definitions/labels.json
index 91b5dd43cba..acb6fa02c49 100644
--- a/packages/api/definitions/labels.json
+++ b/packages/api/definitions/labels.json
@@ -20,6 +20,12 @@
         "preferences": ["warn"],
         "flags": [],
         "onwarn": "blur"
+      },
+      {
+        "id": "!no-unauthenticated",
+        "preferences": ["hide"],
+        "flags": ["no-override", "unauthed"],
+        "onwarn": "blur"
       }
     ]
   },
diff --git a/packages/api/definitions/locale/en/labels.json b/packages/api/definitions/locale/en/labels.json
index 9a29b4b44d5..65b22db746b 100644
--- a/packages/api/definitions/locale/en/labels.json
+++ b/packages/api/definitions/locale/en/labels.json
@@ -41,6 +41,20 @@
       "description": "This content has received a general warning from moderators."
     }
   },
+  "!no-unauthenticated": {
+    "settings": {
+      "name": "Sign-in Required",
+      "description": "This user has requested that their account only be shown to signed-in users."
+    },
+    "account": {
+      "name": "Sign-in Required",
+      "description": "This user has requested that their account only be shown to signed-in users."
+    },
+    "content": {
+      "name": "Sign-in Required",
+      "description": "This user has requested that their content only be shown to signed-in users."
+    }
+  },
   "dmca-violation": {
     "settings": {
       "name": "Copyright Violation",
diff --git a/packages/api/definitions/moderation-behaviors.d.ts b/packages/api/definitions/moderation-behaviors.d.ts
index 8d980978623..2b29d93b26e 100644
--- a/packages/api/definitions/moderation-behaviors.d.ts
+++ b/packages/api/definitions/moderation-behaviors.d.ts
@@ -41,6 +41,7 @@ export interface ModerationBehaviors {
   configurations: Record<
     string,
     {
+      authed?: boolean
       adultContentEnabled: boolean
       settings: Record<string, LabelPreference>
     }
diff --git a/packages/api/definitions/post-moderation-behaviors.json b/packages/api/definitions/post-moderation-behaviors.json
index a82ae5c80d9..302304b217d 100644
--- a/packages/api/definitions/post-moderation-behaviors.json
+++ b/packages/api/definitions/post-moderation-behaviors.json
@@ -89,6 +89,9 @@
     "porn-warn-intolerant-hide": {
       "adultContentEnabled": true,
       "settings": { "porn": "warn", "intolerant": "hide" }
+    },
+    "logged-out": {
+      "authed": false
     }
   },
   "scenarios": {
@@ -248,6 +251,121 @@
       }
     },
 
+    "Imperative label ('!no-unauthenticated') on post when logged out": {
+      "cfg": "logged-out",
+      "subject": "post",
+      "author": "alice",
+      "labels": { "post": ["!no-unauthenticated"] },
+      "behaviors": {
+        "content": {
+          "cause": "label:!no-unauthenticated",
+          "filter": true,
+          "blur": true,
+          "noOverride": true
+        }
+      }
+    },
+    "Imperative label ('!no-unauthenticated') on author profile when logged out": {
+      "cfg": "logged-out",
+      "subject": "post",
+      "author": "alice",
+      "labels": { "profile": ["!no-unauthenticated"] },
+      "behaviors": {
+        "avatar": {
+          "cause": "label:!no-unauthenticated",
+          "blur": true,
+          "noOverride": true
+        }
+      }
+    },
+    "Imperative label ('!no-unauthenticated') on author account when logged out": {
+      "cfg": "logged-out",
+      "subject": "post",
+      "author": "alice",
+      "labels": { "account": ["!no-unauthenticated"] },
+      "behaviors": {
+        "content": {
+          "cause": "label:!no-unauthenticated",
+          "filter": true,
+          "blur": true,
+          "noOverride": true
+        },
+        "avatar": {
+          "cause": "label:!no-unauthenticated",
+          "blur": true,
+          "noOverride": true
+        }
+      }
+    },
+    "Imperative label ('!no-unauthenticated') on quoted post when logged out": {
+      "cfg": "logged-out",
+      "subject": "post",
+      "author": "alice",
+      "quoteAuthor": "alice",
+      "labels": { "quotedPost": ["!no-unauthenticated"] },
+      "behaviors": {
+        "content": { "cause": "label:!no-unauthenticated", "filter": true },
+        "embed": {
+          "cause": "label:!no-unauthenticated",
+          "blur": true,
+          "noOverride": true
+        }
+      }
+    },
+    "Imperative label ('!no-unauthenticated') on quoted author account when logged out": {
+      "cfg": "logged-out",
+      "subject": "post",
+      "author": "alice",
+      "quoteAuthor": "alice",
+      "labels": { "quotedAccount": ["!no-unauthenticated"] },
+      "behaviors": {
+        "content": { "cause": "label:!no-unauthenticated", "filter": true },
+        "embed": {
+          "cause": "label:!no-unauthenticated",
+          "blur": true,
+          "noOverride": true
+        }
+      }
+    },
+
+    "Imperative label ('!no-unauthenticated') on post when logged in": {
+      "cfg": "none",
+      "subject": "post",
+      "author": "alice",
+      "labels": { "post": ["!no-unauthenticated"] },
+      "behaviors": {}
+    },
+    "Imperative label ('!no-unauthenticated') on author profile when logged in": {
+      "cfg": "none",
+      "subject": "post",
+      "author": "alice",
+      "labels": { "profile": ["!no-unauthenticated"] },
+      "behaviors": {}
+    },
+    "Imperative label ('!no-unauthenticated') on author account when logged in": {
+      "cfg": "none",
+      "subject": "post",
+      "author": "alice",
+      "labels": { "account": ["!no-unauthenticated"] },
+      "behaviors": {}
+    },
+    "Imperative label ('!no-unauthenticated') on quoted post when logged in": {
+      "cfg": "none",
+      "subject": "post",
+      "author": "alice",
+      "quoteAuthor": "alice",
+      "labels": { "quotedPost": ["!no-unauthenticated"] },
+      "behaviors": {}
+    },
+    "Imperative label ('!no-unauthenticated') on quoted author account when logged in": {
+      "cfg": "none",
+      "subject": "post",
+      "author": "alice",
+      "quoteAuthor": "alice",
+      "labels": { "quotedAccount": ["!no-unauthenticated"] },
+      "behaviors": {}
+    },
+
     "Blur label ('intolerant') on post (hide)": {
       "cfg": "intolerant-hide",
       "subject": "post",
diff --git a/packages/api/definitions/profile-moderation-behaviors.json b/packages/api/definitions/profile-moderation-behaviors.json
index 342592f3421..d76cd18bfc4 100644
--- a/packages/api/definitions/profile-moderation-behaviors.json
+++ b/packages/api/definitions/profile-moderation-behaviors.json
@@ -94,6 +94,9 @@
     },
     "intolerant-hide-scam-warn": {
       "settings": { "intolerant": "hide", "scam": "hide" }
+    },
+    "logged-out": {
+      "authed": false
     }
   },
   "scenarios": {
@@ -161,6 +164,51 @@
       }
     },
 
+    "Imperative label ('!no-unauthenticated') on account when logged out": {
+      "cfg": "logged-out",
+      "subject": "profile",
+      "author": "alice",
+      "labels": { "account": ["!no-unauthenticated"] },
+      "behaviors": {
+        "account": {
+          "cause": "label:!no-unauthenticated",
+          "filter": true,
+          "blur": true,
+          "noOverride": true
+        },
+        "avatar": { "blur": true, "noOverride": true }
+      }
+    },
+    "Imperative label ('!no-unauthenticated') on profile when logged out": {
+      "cfg": "logged-out",
+      "subject": "profile",
+      "author": "alice",
+      "labels": { "profile": ["!no-unauthenticated"] },
+      "behaviors": {
+        "profile": {
+          "cause": "label:!no-unauthenticated",
+          "blur": true,
+          "noOverride": true
+        },
+        "avatar": { "blur": true, "noOverride": true }
+      }
+    },
+
+    "Imperative label ('!no-unauthenticated') on account when logged in": {
+      "cfg": "none",
+      "subject": "profile",
+      "author": "alice",
+      "labels": { "account": ["!no-unauthenticated"] },
+      "behaviors": {}
+    },
+    "Imperative label ('!no-unauthenticated') on profile when logged in": {
+      "cfg": "none",
+      "subject": "profile",
+      "author": "alice",
+      "labels": { "profile": ["!no-unauthenticated"] },
+      "behaviors": {}
+    },
+
     "Blur label ('intolerant') on account (hide)": {
       "cfg": "intolerant-hide",
       "subject": "profile",
diff --git a/packages/api/docs/labels.md b/packages/api/docs/labels.md
index a2d8806b566..943d3f54613 100644
--- a/packages/api/docs/labels.md
+++ b/packages/api/docs/labels.md
@@ -73,6 +73,14 @@ The kind of UI behavior used when a warning must be applied.
   <td></td>
   <td>blur</td>
 </tr>
+<tr>
+  <td>!no-unauthenticated</td>
+  <td>system</td>
+  <td>hide</td>
+  <td>❌</td>
+  <td>no-override, unauthed</td>
+  <td>blur</td>
+</tr>
 <tr>
   <td>dmca-violation</td>
   <td>legal</td>
@@ -343,6 +351,14 @@ The kind of UI behavior used when a warning must be applied.
     <code>on content</code><br><strong>Content Warning</strong><br>This content has received a general warning from moderators.<br><br>
   </td>
 </tr>
+<tr>
+  <td>!no-unauthenticated</td>
+  <td>
+    <code>general</code><br><strong>Sign-in Required</strong><br>This user has requested that their account only be shown to signed-in users.<br><br>
+    <code>on an account</code><br><strong>Sign-in Required</strong><br>This user has requested that their account only be shown to signed-in users.<br><br>
+    <code>on content</code><br><strong>Sign-in Required</strong><br>This user has requested that their content only be shown to signed-in users.<br><br>
+  </td>
+</tr>
 <tr>
   <td>dmca-violation</td>
   <td>
diff --git a/packages/api/docs/moderation-behaviors/posts.md b/packages/api/docs/moderation-behaviors/posts.md
index 5ddcf9ff602..918386ea50a 100644
--- a/packages/api/docs/moderation-behaviors/posts.md
+++ b/packages/api/docs/moderation-behaviors/posts.md
@@ -34,7 +34,6 @@ Key:
 </td>
 <td>
 🚫
-
 </td>
 <td>
 
@@ -54,7 +53,6 @@ Key:
 </td>
 <td>
 🚫
-
 </td>
 <td>
 
@@ -68,11 +66,9 @@ Key:
 </td>
 <td>
 🚫
-
 </td>
 <td>
 🚫
-
 </td>
 <td>
 
@@ -92,7 +88,6 @@ Key:
 </td>
 <td>
 🚫
-
 </td>
 </tr>
 
@@ -109,7 +104,6 @@ Key:
 </td>
 <td>
 🚫
-
 </td>
 </tr>
 
@@ -200,7 +194,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 <td>
 
@@ -220,7 +213,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 <td>
 
@@ -234,11 +226,9 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 <td>
 ✋
-
 </td>
 <td>
 
@@ -258,7 +248,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 </tr>
 
@@ -275,6 +264,165 @@ Key:
 </td>
 <td>
 ✋
+</td>
+</tr>
+
+<tr>
+<td><strong>Imperative label ('!no-unauthenticated') on post when logged out</strong></td>
+<td>
+❌
+</td>
+<td>
+🚫
+</td>
+<td>
+
+</td>
+<td>
+
+</td>
+</tr>
+
+<tr>
+<td><strong>Imperative label ('!no-unauthenticated') on author profile when logged out</strong></td>
+<td>
+
+</td>
+<td>
+
+</td>
+<td>
+🚫
+</td>
+<td>
+
+</td>
+</tr>
+
+<tr>
+<td><strong>Imperative label ('!no-unauthenticated') on author account when logged out</strong></td>
+<td>
+❌
+</td>
+<td>
+🚫
+</td>
+<td>
+🚫
+</td>
+<td>
+
+</td>
+</tr>
+
+<tr>
+<td><strong>Imperative label ('!no-unauthenticated') on quoted post when logged out</strong></td>
+<td>
+❌
+</td>
+<td>
+
+</td>
+<td>
+
+</td>
+<td>
+🚫
+</td>
+</tr>
+
+<tr>
+<td><strong>Imperative label ('!no-unauthenticated') on quoted author account when logged out</strong></td>
+<td>
+❌
+</td>
+<td>
+
+</td>
+<td>
+
+</td>
+<td>
+🚫
+</td>
+</tr>
+
+<tr>
+<td><strong>Imperative label ('!no-unauthenticated') on post when logged in</strong></td>
+<td>
+
+</td>
+<td>
+
+</td>
+<td>
+
+</td>
+<td>
+
+</td>
+</tr>
+
+<tr>
+<td><strong>Imperative label ('!no-unauthenticated') on author profile when logged in</strong></td>
+<td>
+
+</td>
+<td>
+
+</td>
+<td>
+
+</td>
+<td>
+
+</td>
+</tr>
+
+<tr>
+<td><strong>Imperative label ('!no-unauthenticated') on author account when logged in</strong></td>
+<td>
+
+</td>
+<td>
+
+</td>
+<td>
+
+</td>
+<td>
+
+</td>
+</tr>
+
+<tr>
+<td><strong>Imperative label ('!no-unauthenticated') on quoted post when logged in</strong></td>
+<td>
+
+</td>
+<td>
+
+</td>
+<td>
+
+</td>
+<td>
+
+</td>
+</tr>
+
+<tr>
+<td><strong>Imperative label ('!no-unauthenticated') on quoted author account when logged in</strong></td>
+<td>
+
+</td>
+<td>
+
+</td>
+<td>
+
+</td>
+<td>
 
 </td>
 </tr>
@@ -287,7 +435,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 <td>
 
@@ -307,7 +454,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 <td>
 
@@ -321,11 +467,9 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 <td>
 ✋
-
 </td>
 <td>
 
@@ -345,7 +489,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 </tr>
 
@@ -362,7 +505,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 </tr>
 
@@ -373,7 +515,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 <td>
 
@@ -393,7 +534,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 <td>
 
@@ -407,11 +547,9 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 <td>
 ✋
-
 </td>
 <td>
 
@@ -431,7 +569,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 </tr>
 
@@ -448,7 +585,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 </tr>
 
@@ -546,7 +682,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 </tr>
 
@@ -560,7 +695,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 <td>
 
@@ -577,11 +711,9 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 <td>
 ✋
-
 </td>
 </tr>
 
@@ -598,7 +730,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 </tr>
 
@@ -631,7 +762,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 </tr>
 
@@ -645,7 +775,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 <td>
 
@@ -662,11 +791,9 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 <td>
 ✋
-
 </td>
 </tr>
 
@@ -683,7 +810,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 </tr>
 
@@ -790,9 +916,7 @@ Key:
 ❌
 </td>
 <td>
-
 🪧
-
 </td>
 <td>
 
@@ -811,9 +935,7 @@ Key:
 
 </td>
 <td>
-
 🪧
-
 </td>
 <td>
 
@@ -826,14 +948,10 @@ Key:
 ❌
 </td>
 <td>
-
 🪧
-
 </td>
 <td>
-
 🪧
-
 </td>
 <td>
 
@@ -852,9 +970,7 @@ Key:
 
 </td>
 <td>
-
 🪧
-
 </td>
 </tr>
 
@@ -870,9 +986,7 @@ Key:
 
 </td>
 <td>
-
 🪧
-
 </td>
 </tr>
 
@@ -882,9 +996,7 @@ Key:
 
 </td>
 <td>
-
 🪧
-
 </td>
 <td>
 
@@ -903,9 +1015,7 @@ Key:
 
 </td>
 <td>
-
 🪧
-
 </td>
 <td>
 
@@ -918,14 +1028,10 @@ Key:
 
 </td>
 <td>
-
 🪧
-
 </td>
 <td>
-
 🪧
-
 </td>
 <td>
 
@@ -944,9 +1050,7 @@ Key:
 
 </td>
 <td>
-
 🪧
-
 </td>
 </tr>
 
@@ -962,9 +1066,7 @@ Key:
 
 </td>
 <td>
-
 🪧
-
 </td>
 </tr>
 
@@ -1062,7 +1164,6 @@ Key:
 </td>
 <td>
 🚫
-
 </td>
 </tr>
 
@@ -1076,7 +1177,6 @@ Key:
 </td>
 <td>
 🚫
-
 </td>
 <td>
 
@@ -1093,11 +1193,9 @@ Key:
 </td>
 <td>
 🚫
-
 </td>
 <td>
 🚫
-
 </td>
 </tr>
 
@@ -1114,7 +1212,6 @@ Key:
 </td>
 <td>
 🚫
-
 </td>
 </tr>
 
@@ -1142,7 +1239,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 <td>
 
@@ -1197,7 +1293,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 </tr>
 
@@ -1224,7 +1319,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 <td>
 
@@ -1279,7 +1373,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 </tr>
 
@@ -1312,7 +1405,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 </tr>
 
@@ -1361,7 +1453,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 </tr>
 
@@ -1394,7 +1485,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 </tr>
 
@@ -1443,7 +1533,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 </tr>
 
@@ -1471,11 +1560,9 @@ Key:
 </td>
 <td>
 🚫
-
 </td>
 <td>
 🚫
-
 </td>
 <td>
 
@@ -1495,7 +1582,6 @@ Key:
 </td>
 <td>
 🚫
-
 </td>
 </tr>
 
@@ -1506,11 +1592,9 @@ Key:
 </td>
 <td>
 🚫
-
 </td>
 <td>
 🚫
-
 </td>
 <td>
 
@@ -1530,7 +1614,6 @@ Key:
 </td>
 <td>
 🚫
-
 </td>
 </tr>
 
@@ -1541,7 +1624,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 <td>
 
@@ -1564,7 +1646,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 </tr>
 
@@ -1575,7 +1656,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 <td>
 
@@ -1598,7 +1678,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 </tr>
 
@@ -1610,11 +1689,9 @@ Key:
 </td>
 <td>
 🚫
-
 </td>
 <td>
 🚫
-
 </td>
 <td>
 
@@ -1634,7 +1711,6 @@ Key:
 </td>
 <td>
 🚫
-
 </td>
 </tr>
 
@@ -1645,11 +1721,9 @@ Key:
 </td>
 <td>
 🚫
-
 </td>
 <td>
 🚫
-
 </td>
 <td>
 
@@ -1663,15 +1737,12 @@ Key:
 </td>
 <td>
 🚫
-
 </td>
 <td>
 🚫
-
 </td>
 <td>
 🚫
-
 </td>
 </tr>
 
@@ -1682,7 +1753,6 @@ Key:
 </td>
 <td>
 🚫
-
 </td>
 <td>
 
@@ -1699,7 +1769,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 <td>
 
@@ -1716,7 +1785,6 @@ Key:
 </td>
 <td>
 🚫
-
 </td>
 <td>
 
@@ -1739,7 +1807,6 @@ Key:
 </td>
 <td>
 ✋
-
 </td>
 </tr>
 
diff --git a/packages/api/docs/moderation-behaviors/profiles.md b/packages/api/docs/moderation-behaviors/profiles.md
index 213b3bd3259..61bbf77c5da 100644
--- a/packages/api/docs/moderation-behaviors/profiles.md
+++ b/packages/api/docs/moderation-behaviors/profiles.md
@@ -131,6 +131,74 @@ Key:
 </td>
 </tr>
 
+<tr>
+<td><strong>Imperative label ('!no-unauthenticated') on account when logged out</strong></td>
+<td>
+❌
+</td>
+<td>
+🚫
+
+</td>
+<td>
+
+</td>
+<td>
+🚫
+
+</td>
+</tr>
+
+<tr>
+<td><strong>Imperative label ('!no-unauthenticated') on profile when logged out</strong></td>
+<td>
+
+</td>
+<td>
+
+</td>
+<td>
+🚫
+
+</td>
+<td>
+🚫
+
+</td>
+</tr>
+
+<tr>
+<td><strong>Imperative label ('!no-unauthenticated') on account when logged in</strong></td>
+<td>
+
+</td>
+<td>
+
+</td>
+<td>
+
+</td>
+<td>
+
+</td>
+</tr>
+
+<tr>
+<td><strong>Imperative label ('!no-unauthenticated') on profile when logged in</strong></td>
+<td>
+
+</td>
+<td>
+
+</td>
+<td>
+
+</td>
+<td>
+
+</td>
+</tr>
+
 <tr><th>Scenario</th><th>Filter</th><th>Account</th><th>Profile</td><th>Avatar</th></tr>
 <tr>
 <td><strong>Blur label ('intolerant') on account (hide)</strong></td>
diff --git a/packages/api/scripts/docs/labels.mjs b/packages/api/scripts/docs/labels.mjs
index 979b23738e1..1e1d0d7a6a6 100644
--- a/packages/api/scripts/docs/labels.mjs
+++ b/packages/api/scripts/docs/labels.mjs
@@ -36,47 +36,47 @@ writeFileSync(join(__dirname, '..', '..', 'docs', 'labels.md'), doc(), 'utf8')
 
 function doc() {
   return stripIndent`
-  <!-- this doc is generated by ./scripts/docs/labels.mjs -->
+<!-- this doc is generated by ./scripts/docs/labels.mjs -->
 
-  # Labels
-  
-  This document is a reference for the labels used in the SDK.
+# Labels
 
-  **⚠️ Note**: These labels are still in development and may change over time. Not all are currently in use.
+This document is a reference for the labels used in the SDK.
 
-  ## Key
+**⚠️ Note**: These labels are still in development and may change over time. Not all are currently in use.
 
-  ### Label Preferences
+## Key
 
-  The possible client interpretations for a label.
+### Label Preferences
 
-  - <code>ignore</code> Do nothing with the label.
-  - <code>warn</code> Provide some form of warning on the content (see "On Warn" behavior).
-  - <code>hide</code> Remove the content from feeds and apply the warning when directly viewed.
+The possible client interpretations for a label.
 
-  Each label specifies which preferences it can support. If a label is not configurable, it must have only own supported preference.
+- <code>ignore</code> Do nothing with the label.
+- <code>warn</code> Provide some form of warning on the content (see "On Warn" behavior).
+- <code>hide</code> Remove the content from feeds and apply the warning when directly viewed.
 
-  ### Configurable?
+Each label specifies which preferences it can support. If a label is not configurable, it must have only own supported preference.
 
-  Non-configurable labels cannot have their preference changed by the user.
+### Configurable?
 
-  ### Flags
+Non-configurable labels cannot have their preference changed by the user.
 
-  Additional behaviors which a label can adopt.
+### Flags
 
-  - <code>no-override</code> The user cannot click through any covering of content created by the label.
-  - <code>adult</code> The user must have adult content enabled to configure the label. If adult content is not enabled, the label must adopt the strictest preference.
+Additional behaviors which a label can adopt.
 
-  ### On Warn
+- <code>no-override</code> The user cannot click through any covering of content created by the label.
+- <code>adult</code> The user must have adult content enabled to configure the label. If adult content is not enabled, the label must adopt the strictest preference.
 
-  The kind of UI behavior used when a warning must be applied.
+### On Warn
 
-  - <code>blur</code> Hide all of the content behind an interstitial.
-  - <code>blur-media</code> Hide only the media within the content (ie images) behind an interstitial.
-  - <code>alert</code> Display a descriptive warning but do not hide the content.
-  - <code>null</code> Do nothing.
+The kind of UI behavior used when a warning must be applied.
 
-  ## Label Behaviors
+- <code>blur</code> Hide all of the content behind an interstitial.
+- <code>blur-media</code> Hide only the media within the content (ie images) behind an interstitial.
+- <code>alert</code> Display a descriptive warning but do not hide the content.
+- <code>null</code> Do nothing.
+
+## Label Behaviors
 
   <table>
     <tr>
@@ -90,7 +90,7 @@ function doc() {
     ${labelsRef()}
   </table>
 
-  ## Label Group Descriptions
+## Label Group Descriptions
 
   <table>
     <tr>
@@ -100,7 +100,7 @@ function doc() {
     ${labelGroupsDesc()}
   </table>
 
-  ## Label Descriptions
+## Label Descriptions
 
   <table>
     <tr>
diff --git a/packages/api/scripts/docs/post-moderation-behaviors.mjs b/packages/api/scripts/docs/post-moderation-behaviors.mjs
index e90809fb000..315799831f3 100644
--- a/packages/api/scripts/docs/post-moderation-behaviors.mjs
+++ b/packages/api/scripts/docs/post-moderation-behaviors.mjs
@@ -27,44 +27,44 @@ writeFileSync(
 function posts() {
   let lastTitle = 'NULL'
   return stripIndents`
-  <!-- this doc is generated by ./scripts/docs/post-moderation-behaviors.mjs -->
-
-  # Post moderation behaviors
-  
-  This document is a reference for the expected behaviors for a post in the application based on some given scenarios. The <code>moderatePost()</code> command condense down to the following yes or no decisions:
-
-  - <code>res.content.filter</code> Do not show the post in feeds.
-  - <code>res.content.blur</code> Put the post behind a warning cover.
-  - <code>res.content.noOverride</code> Do not allow the post's blur cover to be lifted.
-  - <code>res.content.alert</code> Add a warning to the post but do not cover it.
-  - <code>res.avatar.blur</code> Put the avatar behind a cover.
-  - <code>res.avatar.noOverride</code> Do not allow the avatars's blur cover to be lifted.
-  - <code>res.avatar.alert</code> Put a warning icon on the avatar.
-  - <code>res.embed.blur</code> Put the embed content (media, quote post) behind a warning cover.
-  - <code>res.embed.noOverride</code> Do not allow the embed's blur cover to be lifted.
-  - <code>res.embed.alert</code> Put a warning on the embed content (media, quote post).
- 
-  Key:
-
-  - ❌ = Filter Content
-  - 🚫 = Blur (no-override)
-  - ✋ = Blur
-  - 🪧 = Alert
-
-  ## Scenarios
-
-  <table>
-    ${Array.from(Object.entries(postModerationBehaviorsDef.scenarios))
-      .map(([title, scenario], i) => {
-        const str = `
-          ${title.indexOf(lastTitle) === -1 ? postTableHead() : ''}
-          ${scenarioSection(title, scenario)}
-        `
-        lastTitle = title.slice(0, 10)
-        return str
-      })
-      .join('\n\n')}
-  </table>
+<!-- this doc is generated by ./scripts/docs/post-moderation-behaviors.mjs -->
+
+# Post moderation behaviors
+
+This document is a reference for the expected behaviors for a post in the application based on some given scenarios. The <code>moderatePost()</code> command condense down to the following yes or no decisions:
+
+- <code>res.content.filter</code> Do not show the post in feeds.
+- <code>res.content.blur</code> Put the post behind a warning cover.
+- <code>res.content.noOverride</code> Do not allow the post's blur cover to be lifted.
+- <code>res.content.alert</code> Add a warning to the post but do not cover it.
+- <code>res.avatar.blur</code> Put the avatar behind a cover.
+- <code>res.avatar.noOverride</code> Do not allow the avatars's blur cover to be lifted.
+- <code>res.avatar.alert</code> Put a warning icon on the avatar.
+- <code>res.embed.blur</code> Put the embed content (media, quote post) behind a warning cover.
+- <code>res.embed.noOverride</code> Do not allow the embed's blur cover to be lifted.
+- <code>res.embed.alert</code> Put a warning on the embed content (media, quote post).
+
+Key:
+
+- ❌ = Filter Content
+- 🚫 = Blur (no-override)
+- ✋ = Blur
+- 🪧 = Alert
+
+## Scenarios
+
+<table>
+  ${Array.from(Object.entries(postModerationBehaviorsDef.scenarios))
+    .map(([title, scenario], i) => {
+      const str = `
+        ${title.indexOf(lastTitle) === -1 ? postTableHead() : ''}
+        ${scenarioSection(title, scenario)}
+      `
+      lastTitle = title.slice(0, 10)
+      return str
+    })
+    .join('')}
+</table>
   `
 }
 
@@ -73,8 +73,7 @@ function postTableHead() {
 }
 
 function scenarioSection(title, scenario) {
-  return stripIndents`
-  <tr>
+  return stripIndents`<tr>
     <td><strong>${title}</strong></td>
     <td>
       ${filter(scenario.behaviors.content?.filter)}
@@ -83,25 +82,21 @@ function scenarioSection(title, scenario) {
       ${blur(
         scenario.behaviors.content?.blur,
         scenario.behaviors.content?.noOverride,
-      )}
-      ${alert(scenario.behaviors.content?.alert)}
+      )}${alert(scenario.behaviors.content?.alert)}
     </td>
     <td>
       ${blur(
         scenario.behaviors.avatar?.blur,
         scenario.behaviors.avatar?.noOverride,
-      )}
-      ${alert(scenario.behaviors.avatar?.alert)}
+      )}${alert(scenario.behaviors.avatar?.alert)}
     </td>
     <td>
       ${blur(
         scenario.behaviors.embed?.blur,
         scenario.behaviors.embed?.noOverride,
-      )}
-      ${alert(scenario.behaviors.embed?.alert)}
+      )}${alert(scenario.behaviors.embed?.alert)}
     </td>
-  </tr>
-  `
+  </tr>`
 }
 
 function filter(val) {
diff --git a/packages/api/src/moderation/accumulator.ts b/packages/api/src/moderation/accumulator.ts
index 716647ee772..f1e27db1011 100644
--- a/packages/api/src/moderation/accumulator.ts
+++ b/packages/api/src/moderation/accumulator.ts
@@ -96,6 +96,11 @@ export class ModerationCauseAccumulator {
       return
     }
 
+    // ignore 'unauthed' labels when the user is authed
+    if (labelDef.flags.includes('unauthed') && !!opts.userDid) {
+      return
+    }
+
     // establish the priority of the label
     let priority: 1 | 2 | 5 | 7 | 8
     if (labelDef.flags.includes('no-override')) {
diff --git a/packages/api/src/moderation/const/label-groups.ts b/packages/api/src/moderation/const/label-groups.ts
index 108727ef7a6..564721c7930 100644
--- a/packages/api/src/moderation/const/label-groups.ts
+++ b/packages/api/src/moderation/const/label-groups.ts
@@ -6,7 +6,12 @@ export const LABEL_GROUPS: LabelGroupDefinitionMap = {
   system: {
     id: 'system',
     configurable: false,
-    labels: [LABELS['!hide'], LABELS['!no-promote'], LABELS['!warn']],
+    labels: [
+      LABELS['!hide'],
+      LABELS['!no-promote'],
+      LABELS['!warn'],
+      LABELS['!no-unauthenticated'],
+    ],
     strings: {
       settings: {
         en: {
diff --git a/packages/api/src/moderation/const/labels.ts b/packages/api/src/moderation/const/labels.ts
index 7e4c91777e7..f8a9a7911c0 100644
--- a/packages/api/src/moderation/const/labels.ts
+++ b/packages/api/src/moderation/const/labels.ts
@@ -89,6 +89,37 @@ export const LABELS: LabelDefinitionMap = {
       },
     },
   },
+  '!no-unauthenticated': {
+    id: '!no-unauthenticated',
+    preferences: ['hide'],
+    flags: ['no-override', 'unauthed'],
+    onwarn: 'blur',
+    groupId: 'system',
+    configurable: false,
+    strings: {
+      settings: {
+        en: {
+          name: 'Requested Hidden to Logged-out Users',
+          description:
+            'This user has requested that their content only be shown to logged-in accounts.',
+        },
+      },
+      account: {
+        en: {
+          name: 'Sign-in Required',
+          description:
+            'This user has requested that their content only be shown to logged-in accounts.',
+        },
+      },
+      content: {
+        en: {
+          name: 'Sign-in Required',
+          description:
+            'This user has requested that their content only be shown to logged-in accounts.',
+        },
+      },
+    },
+  },
   'dmca-violation': {
     id: 'dmca-violation',
     preferences: ['hide'],
diff --git a/packages/api/src/moderation/types.ts b/packages/api/src/moderation/types.ts
index e3cb6200a00..b60b3ee593a 100644
--- a/packages/api/src/moderation/types.ts
+++ b/packages/api/src/moderation/types.ts
@@ -11,7 +11,7 @@ import {
 export type Label = ComAtprotoLabelDefs.Label
 
 export type LabelPreference = 'ignore' | 'warn' | 'hide'
-export type LabelDefinitionFlag = 'no-override' | 'adult'
+export type LabelDefinitionFlag = 'no-override' | 'adult' | 'unauthed'
 export type LabelDefinitionOnWarnBehavior =
   | 'blur'
   | 'blur-media'
diff --git a/packages/api/tests/util/moderation-behavior.ts b/packages/api/tests/util/moderation-behavior.ts
index fd7df918153..cc7a101e11f 100644
--- a/packages/api/tests/util/moderation-behavior.ts
+++ b/packages/api/tests/util/moderation-behavior.ts
@@ -170,7 +170,10 @@ export class ModerationBehaviorSuiteRunner {
 
   moderationOpts(scenario: ModerationBehaviorScenario): ModerationOpts {
     return {
-      userDid: 'did:web:self.test',
+      userDid:
+        this.suite.configurations[scenario.cfg].authed === false
+          ? ''
+          : 'did:web:self.test',
       adultContentEnabled: Boolean(
         this.suite.configurations[scenario.cfg].adultContentEnabled,
       ),