diff --git a/browser/ui/webui/brave_rewards/rewards_page_handler.cc b/browser/ui/webui/brave_rewards/rewards_page_handler.cc
index 576635c9127f..56c3bf1811b2 100644
--- a/browser/ui/webui/brave_rewards/rewards_page_handler.cc
+++ b/browser/ui/webui/brave_rewards/rewards_page_handler.cc
@@ -319,14 +319,17 @@ void RewardsPageHandler::DismissSelfCustodyInvite(
   std::move(callback).Run();
 }
 
-void RewardsPageHandler::GetPublisherForActiveTab(
-    GetPublisherForActiveTabCallback callback) {
+void RewardsPageHandler::GetPublisherIdForActiveTab(
+    GetPublisherIdForActiveTabCallback callback) {
   if (!bubble_delegate_) {
-    std::move(callback).Run(nullptr);
+    std::move(callback).Run("");
     return;
   }
+  std::move(callback).Run(bubble_delegate_->GetPublisherIdForActiveTab());
+}
 
-  std::string publisher_id = bubble_delegate_->GetPublisherIdForActiveTab();
+void RewardsPageHandler::GetPublisherInfo(const std::string& publisher_id,
+                                          GetPublisherInfoCallback callback) {
   if (publisher_id.empty()) {
     std::move(callback).Run(nullptr);
     return;
@@ -347,14 +350,9 @@ void RewardsPageHandler::GetPublisherForActiveTab(
       base::BindOnce(get_publisher_callback, std::move(callback)));
 }
 
-void RewardsPageHandler::GetPublisherBannerForActiveTab(
-    GetPublisherBannerForActiveTabCallback callback) {
-  if (!bubble_delegate_) {
-    std::move(callback).Run(nullptr);
-    return;
-  }
-
-  std::string publisher_id = bubble_delegate_->GetPublisherIdForActiveTab();
+void RewardsPageHandler::GetPublisherBanner(
+    const std::string& publisher_id,
+    GetPublisherBannerCallback callback) {
   if (publisher_id.empty()) {
     std::move(callback).Run(nullptr);
     return;
diff --git a/browser/ui/webui/brave_rewards/rewards_page_handler.h b/browser/ui/webui/brave_rewards/rewards_page_handler.h
index a8c4186ff6dd..6ae583653107 100644
--- a/browser/ui/webui/brave_rewards/rewards_page_handler.h
+++ b/browser/ui/webui/brave_rewards/rewards_page_handler.h
@@ -76,10 +76,12 @@ class RewardsPageHandler : public mojom::RewardsPageHandler {
       GetSelfCustodyInviteDismissedCallback callback) override;
   void DismissSelfCustodyInvite(
       DismissSelfCustodyInviteCallback callback) override;
-  void GetPublisherForActiveTab(
-      GetPublisherForActiveTabCallback callback) override;
-  void GetPublisherBannerForActiveTab(
-      GetPublisherBannerForActiveTabCallback callback) override;
+  void GetPublisherIdForActiveTab(
+      GetPublisherIdForActiveTabCallback callback) override;
+  void GetPublisherInfo(const std::string& publisher_id,
+                        GetPublisherInfoCallback callback) override;
+  void GetPublisherBanner(const std::string& publisher_id,
+                          GetPublisherBannerCallback callback) override;
   void GetRecurringContributions(
       GetRecurringContributionsCallback callback) override;
   void RemoveRecurringContribution(
diff --git a/components/brave_rewards/common/mojom/rewards_page.mojom b/components/brave_rewards/common/mojom/rewards_page.mojom
index ca7c1c7e0c6e..a679496dcbaa 100644
--- a/components/brave_rewards/common/mojom/rewards_page.mojom
+++ b/components/brave_rewards/common/mojom/rewards_page.mojom
@@ -124,11 +124,15 @@ interface RewardsPageHandler {
   // Called when the user dismisses the self-custody invite.
   DismissSelfCustodyInvite() => ();
 
-  // Returns data about the publisher associated with the active tab.
-  GetPublisherForActiveTab() => (PublisherInfo? publisher_info);
+  // Returns the publisher ID associated with the active tab.
+  GetPublisherIdForActiveTab() => (string publisher_id);
 
-  // Returns banner data for the publisher associated with the active tab.
-  GetPublisherBannerForActiveTab() => (PublisherBanner? publisher_banner);
+  // Returns data about the specified publisher.
+  GetPublisherInfo(string publisher_id) => (PublisherInfo? publisher_info);
+
+  // Returns banner data for the specified publisher.
+  GetPublisherBanner(string publisher_id)
+      => (PublisherBanner? publisher_banner);
 
   // Returns the recurring contributions set up for the current user.
   GetRecurringContributions() => (array<PublisherInfo> contributions);
diff --git a/components/brave_rewards/resources/rewards_page/webui/webui_model.ts b/components/brave_rewards/resources/rewards_page/webui/webui_model.ts
index 78be74e852c8..aee07da0c14c 100644
--- a/components/brave_rewards/resources/rewards_page/webui/webui_model.ts
+++ b/components/brave_rewards/resources/rewards_page/webui/webui_model.ts
@@ -56,6 +56,7 @@ export function createModel(): AppModel {
   const stateManager = createStateManager<AppState>(defaultState())
   const isBubble = loadTimeData.getBoolean('isBubble')
   const platform = normalizePlatform(loadTimeData.getString('platform'))
+  const creatorParam = new URLSearchParams(location.search).get('creator') ?? ''
 
   // Expose the state manager for devtools diagnostic purposes.
   Object.assign(self, {
@@ -192,9 +193,14 @@ export function createModel(): AppModel {
   }
 
   async function updateCurrentCreator() {
+    let id = creatorParam
+    if (!id) {
+      id = (await pageHandler.getPublisherIdForActiveTab()).publisherId
+    }
+
     const [{ publisherInfo }, { publisherBanner }] = await Promise.all([
-      pageHandler.getPublisherForActiveTab(),
-      pageHandler.getPublisherBannerForActiveTab()
+      pageHandler.getPublisherInfo(id),
+      pageHandler.getPublisherBanner(id)
     ])
 
     if (!publisherInfo) {