diff --git a/benefits/core/migrations/local_fixtures.json b/benefits/core/migrations/local_fixtures.json
index f286c712a..19a7a3984 100644
--- a/benefits/core/migrations/local_fixtures.json
+++ b/benefits/core/migrations/local_fixtures.json
@@ -113,7 +113,7 @@
     "pk": 3,
     "fields": {
       "system_name": "agency_card",
-      "label": "Agency Card",
+      "label": "Agency Cardholder",
       "group_id": "group123",
       "enrollment_index_template": "enrollment/index--agency-card.html",
       "enrollment_success_template": "enrollment/success--cst-agency-card.html",
diff --git a/benefits/eligibility/templates/eligibility/includes/selection-label--cst-agency-card.html b/benefits/eligibility/templates/eligibility/includes/selection-label--cst-agency-card.html
index 046a33478..f2d3674e4 100644
--- a/benefits/eligibility/templates/eligibility/includes/selection-label--cst-agency-card.html
+++ b/benefits/eligibility/templates/eligibility/includes/selection-label--cst-agency-card.html
@@ -2,7 +2,7 @@
 {% load i18n %}
 
 {% block label %}
-    {% translate "Agency Card" %}
+    {% translate "Agency Cardholder" %}
 {% endblock label %}
 
 {% block description %}
diff --git a/benefits/locale/en/LC_MESSAGES/django.po b/benefits/locale/en/LC_MESSAGES/django.po
index 96d9d380a..cfd3a24e1 100644
--- a/benefits/locale/en/LC_MESSAGES/django.po
+++ b/benefits/locale/en/LC_MESSAGES/django.po
@@ -6,7 +6,7 @@
 msgid ""
 msgstr ""
 "Report-Msgid-Bugs-To: https://github.com/cal-itp/benefits/issues \n"
-"POT-Creation-Date: 2024-10-28 16:14-0700\n"
+"POT-Creation-Date: 2024-10-29 13:20-0700\n"
 "Language: English\n"
 "MIME-Version: 1.0\n"
 "Content-Type: text/plain; charset=UTF-8\n"
@@ -530,7 +530,7 @@ msgid ""
 "verify your identity with"
 msgstr ""
 
-msgid "Agency Card"
+msgid "Agency Cardholder"
 msgstr ""
 
 msgid ""
diff --git a/benefits/locale/es/LC_MESSAGES/django.po b/benefits/locale/es/LC_MESSAGES/django.po
index cd4148af9..54d98e409 100644
--- a/benefits/locale/es/LC_MESSAGES/django.po
+++ b/benefits/locale/es/LC_MESSAGES/django.po
@@ -6,7 +6,7 @@
 msgid ""
 msgstr ""
 "Report-Msgid-Bugs-To: https://github.com/cal-itp/benefits/issues \n"
-"POT-Creation-Date: 2024-10-28 16:14-0700\n"
+"POT-Creation-Date: 2024-10-29 13:20-0700\n"
 "Language: Español\n"
 "MIME-Version: 1.0\n"
 "Content-Type: text/plain; charset=UTF-8\n"
@@ -685,8 +685,8 @@ msgstr ""
 "Este beneficio de tránsito permanecerá activo por un año. Necesitará "
 "verificar su identidad con"
 
-msgid "Agency Card"
-msgstr "Tarjeta de agencia"
+msgid "Agency Cardholder"
+msgstr "Titular de la tarjeta de agencia"
 
 msgid ""
 "This option is for people who have a current CST Agency Card or a CST "