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how-to-make-a-decent-video.md

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If you're a Berkeley student, you'll have access to a good number of Microsoft and Adobe Software including Premiere Pro.

How to make a decent video

  • There are many existing tutorials out there on the web that probably will provide a more detailed step-by-step procedure and description on features of Premiere Pro.

  • So here, we'll talk about what information you'd want to put in for a club promotional video.

  • Promotional Videos

    • Objective
      • Recruitment: to attract audiences/ potential members to our club
      • Crowdfunding: to attract donors/sponsors for financial support ex) Crowdfunding
    • Depending on the objective, what content you want to include in your video will change!

  • Recruitment Videos

    • Emphasize the variety of subteams we have (technical AND non-technical)
      • technical subteams: emphasize projects with short descriptions with minimal jargon
      • non-technical subteams: emphasize the impact they have/ the non-trivial role they play in the club
    • present our long term and short term goals so students understand what our team's vision is
    • Photos
      • insert images of social activities we have inside and outside the designated club events (i.e. outside of General Meetings)
      • Clips from our launches are always a crowd pleaser
      • general tips
        • sync the audio and the visuals so that the visuals aid whatever the audio recording talks about
        • transitions look less choppy with 'Cross Dissolve' or fades

  • Crowdfunding Videos

    • Emphasize the variety of subteams we have (technical AND non-technical)
      • technical subteams: emphasize the significance and diversity of projects within the club
      • non-technical subteams: always include how we aim to give back to the community through education and outreach (not only because we actually prioritize this, but donors love that ;) )
    • present our long term and short term goals so donors understand what our team's vision is
    • Photos
      • Clips from our launches are always a crowd pleaser
      • As mentioned before, outreach images are also crucial
      • CADs and layouts/schematics of our projects also spotlight the intellectual value in the projects we do and the knowledge we pursuit.
    • Including videos of people talking (i.e. interview clip) always adds a nice humanly touch to the otherwise money-hungry typical crowdfunding video