diff --git a/.changeset/slimy-bobcats-wonder.md b/.changeset/slimy-bobcats-wonder.md
new file mode 100644
index 0000000000..e3c2ee3e34
--- /dev/null
+++ b/.changeset/slimy-bobcats-wonder.md
@@ -0,0 +1,5 @@
+---
+'@commercetools-docs/gatsby-theme-docs': patch
+---
+
+Apply new branding colors to icons in the AI assistant chat.
diff --git a/packages/gatsby-theme-docs/src/modules/ai-assistant/components/chat-messages.jsx b/packages/gatsby-theme-docs/src/modules/ai-assistant/components/chat-messages.jsx
index ecdd8fc9a2..efeeb2a320 100644
--- a/packages/gatsby-theme-docs/src/modules/ai-assistant/components/chat-messages.jsx
+++ b/packages/gatsby-theme-docs/src/modules/ai-assistant/components/chat-messages.jsx
@@ -13,10 +13,10 @@ import { FirstName } from '@commercetools-docs/gatsby-theme-docs';
 import { CHAT_ROLE_ASSISTANT, CHAT_ROLE_USER } from './chat.const';
 import { getAssistantAvatarIcon } from './chat.utils';
 import thumbsUpIcon from '../icons/assistant-thumbs-up.png';
-import thumbsDownIcon from '../icons/assistant-thumbs-down.png'
-import thumbsUpIconFilled from '../icons/assistant-thumbs-up-filled.png'
-import thumbsDownIconFilled from '../icons/assistant-thumbs-down-filled.png'
-import codeIcon from '../icons/assistant-code.png'
+import thumbsDownIcon from '../icons/assistant-thumbs-down.png';
+import thumbsUpIconFilled from '../icons/assistant-thumbs-up-filled.png';
+import thumbsDownIconFilled from '../icons/assistant-thumbs-down-filled.png';
+import codeIcon from '../icons/assistant-code.png';
 import { DEV_TOOLING_MODE } from './chat-modal';
 
 export const FEEDBACK_UP = 1;
@@ -147,14 +147,19 @@ const ChatMessages = (props) => {
       </MessageContainer>
       {props.messages.map((message, index) => (
         <div key={index}>
-          <MessageContainer >
+          <MessageContainer>
             {message.role === 'assistant' ? (
               <AvatarWrapper isAssistant>
                 <AssistantAvatarIcon />
               </AvatarWrapper>
             ) : (
               <AvatarWrapper>
-                <Avatar size="m" firstName={message.name} gravatarHash="" />
+                <Avatar
+                  size="m"
+                  firstName={message.name}
+                  gravatarHash=""
+                  color="purple"
+                />
               </AvatarWrapper>
             )}
             <MessageText>
@@ -189,7 +194,7 @@ const ChatMessages = (props) => {
                 }
               >
                 <img
-                  alt='positive feedback'
+                  alt="positive feedback"
                   src={
                     feedbackResults[message.id] === FEEDBACK_UP
                       ? thumbsUpIconFilled
@@ -207,7 +212,7 @@ const ChatMessages = (props) => {
                 }
               >
                 <img
-                  alt='negative feedback'
+                  alt="negative feedback"
                   src={
                     feedbackResults[message.id] === FEEDBACK_DOWN
                       ? thumbsDownIconFilled
@@ -237,7 +242,7 @@ const ChatMessages = (props) => {
       {props.messages.length === 0 &&
         props.chatMode.key === DEV_TOOLING_MODE && (
           <CodeContainer>
-            <img src={codeIcon} width={300} alt="code assistant icon"/>
+            <img src={codeIcon} width={300} alt="code assistant icon" />
           </CodeContainer>
         )}
     </>
diff --git a/packages/gatsby-theme-docs/src/modules/ai-assistant/components/chat.utils.js b/packages/gatsby-theme-docs/src/modules/ai-assistant/components/chat.utils.js
index 069e6fe75a..7c48ad2a90 100644
--- a/packages/gatsby-theme-docs/src/modules/ai-assistant/components/chat.utils.js
+++ b/packages/gatsby-theme-docs/src/modules/ai-assistant/components/chat.utils.js
@@ -2,7 +2,7 @@ import {
   ALLOWED_EMAIL_DOMAINS,
   LOCAL_AI_ASSISTANT_STATE_KEY,
 } from './chat.const';
-import DefaultAvatarIcon from '../icons/assistant-avatar.svg';
+import DefaultAvatarIcon from '../icons/assistant-icon.svg';
 import ChefAvatarIcon from '../icons/assistant-chef.svg';
 import { DEV_TOOLING_MODE } from './chat-modal';
 import { AI_ASSISTANT_LOCALSTORAGE_POST_LOGIN_KEY } from '../hooks/use-ai-assistant';
diff --git a/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-avatar.svg b/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-avatar.svg
deleted file mode 100644
index 9d723283a5..0000000000
--- a/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-avatar.svg
+++ /dev/null
@@ -1,12 +0,0 @@
-<svg width="430" height="430" viewBox="0 0 430 430" fill="none" xmlns="http://www.w3.org/2000/svg">
-  <path
-    d="M299.9 211.6L269.7 195.1L253.2 164.9C252.2 163 250.1 161.8 247.9 161.8C245.7 161.8 243.7 163 242.6 164.9L226.1 195.1L195.9 211.6C194 212.6 192.8 214.7 192.8 216.9C192.8 219.1 194 221.1 195.9 222.2L226.1 238.7L242.6 268.9C243.6 270.8 245.7 272 247.9 272C250.1 272 252.1 270.8 253.2 268.9L269.7 238.7L299.9 222.2C301.8 221.2 303 219.1 303 216.9C303 214.7 301.8 212.7 299.9 211.6ZM313.8 161.6C311 151.3 306.6 141.6 300.6 132.7C289.4 116.1 272.8 103.2 254.1 96.4C251 95.3 247.5 96.9 246.4 100C245.3 103.1 246.9 106.6 250 107.7C266.4 113.7 280.9 125 290.7 139.5C296 147.3 299.8 155.8 302.2 164.8C302.9 167.5 305.3 169.3 308 169.3C308.5 169.3 309 169.2 309.5 169.1C312.8 168 314.7 164.8 313.8 161.6ZM299.9 211.6L269.7 195.1L253.2 164.9C252.2 163 250.1 161.8 247.9 161.8C245.7 161.8 243.7 163 242.6 164.9L226.1 195.1L195.9 211.6C194 212.6 192.8 214.7 192.8 216.9C192.8 219.1 194 221.1 195.9 222.2L226.1 238.7L242.6 268.9C243.6 270.8 245.7 272 247.9 272C250.1 272 252.1 270.8 253.2 268.9L269.7 238.7L299.9 222.2C301.8 221.2 303 219.1 303 216.9C303 214.7 301.8 212.7 299.9 211.6ZM313.8 161.6C311 151.3 306.6 141.6 300.6 132.7C289.4 116.1 272.8 103.2 254.1 96.4C251 95.3 247.5 96.9 246.4 100C245.3 103.1 246.9 106.6 250 107.7C266.4 113.7 280.9 125 290.7 139.5C296 147.3 299.8 155.8 302.2 164.8C302.9 167.5 305.3 169.3 308 169.3C308.5 169.3 309 169.2 309.5 169.1C312.8 168 314.7 164.8 313.8 161.6ZM299.9 211.6L269.7 195.1L253.2 164.9C252.2 163 250.1 161.8 247.9 161.8C245.7 161.8 243.7 163 242.6 164.9L226.1 195.1L195.9 211.6C194 212.6 192.8 214.7 192.8 216.9C192.8 219.1 194 221.1 195.9 222.2L226.1 238.7L242.6 268.9C243.6 270.8 245.7 272 247.9 272C250.1 272 252.1 270.8 253.2 268.9L269.7 238.7L299.9 222.2C301.8 221.2 303 219.1 303 216.9C303 214.7 301.8 212.7 299.9 211.6ZM313.8 161.6C311 151.3 306.6 141.6 300.6 132.7C289.4 116.1 272.8 103.2 254.1 96.4C251 95.3 247.5 96.9 246.4 100C245.3 103.1 246.9 106.6 250 107.7C266.4 113.7 280.9 125 290.7 139.5C296 147.3 299.8 155.8 302.2 164.8C302.9 167.5 305.3 169.3 308 169.3C308.5 169.3 309 169.2 309.5 169.1C312.8 168 314.7 164.8 313.8 161.6ZM313.8 161.6C311 151.3 306.6 141.6 300.6 132.7C289.4 116.1 272.8 103.2 254.1 96.4C251 95.3 247.5 96.9 246.4 100C245.3 103.1 246.9 106.6 250 107.7C266.4 113.7 280.9 125 290.7 139.5C296 147.3 299.8 155.8 302.2 164.8C302.9 167.5 305.3 169.3 308 169.3C308.5 169.3 309 169.2 309.5 169.1C312.8 168 314.7 164.8 313.8 161.6ZM313.8 161.6C311 151.3 306.6 141.6 300.6 132.7C289.4 116.1 272.8 103.2 254.1 96.4C251 95.3 247.5 96.9 246.4 100C245.3 103.1 246.9 106.6 250 107.7C266.4 113.7 280.9 125 290.7 139.5C296 147.3 299.8 155.8 302.2 164.8C302.9 167.5 305.3 169.3 308 169.3C308.5 169.3 309 169.2 309.5 169.1C312.8 168 314.7 164.8 313.8 161.6ZM298.4 283.1C326.9 260.4 345.1 225.4 345.1 186.3C345.1 118 289.5 62.5 221.3 62.5C191.4 62.5 163 73.1 140.5 92.5L133.2 78.9C132.2 77 130.1 75.8 127.9 75.8C125.7 75.8 123.7 77 122.6 78.9L110.4 101.2L88.1 113.4C86.2 114.4 85 116.5 85 118.7C85 120.9 86.2 122.9 88.1 124L108.5 135.2C101.2 151.3 97.5 168.4 97.5 186.3C97.5 225.5 115.8 260.4 144.2 283.1L110.7 359.6C109.9 361.5 110.1 363.6 111.2 365.3C112.3 367 114.2 368 116.2 368H326.4C328.4 368 330.3 367 331.4 365.3C332.5 363.6 332.7 361.5 331.9 359.6L298.4 283.1ZM109.5 186.3C109.5 172.8 111.9 159.7 116.5 147.3L122.7 158.6C123.7 160.5 125.8 161.7 128 161.7C130.2 161.7 132.2 160.5 133.3 158.6L145.5 136.3L167.8 124.1C169.7 123.1 170.9 121 170.9 118.8C170.9 116.6 169.7 114.6 167.8 113.5L147.5 102.4C167.9 84.4 194 74.5 221.4 74.5C283.1 74.5 333.2 124.7 333.2 186.3C333.2 247.9 283 298.1 221.3 298.1C159.6 298.1 109.5 248 109.5 186.3ZM154.1 290.3C173.5 302.8 196.5 310.1 221.3 310.1C246.1 310.1 269.1 302.8 288.5 290.3L303.9 325.5H138.7L154.1 290.3Z"
-    fill="url(#paint0_linear_2111_2238)" />
-  <defs>
-    <linearGradient id="paint0_linear_2111_2238" x1="89.5032" y1="111.651" x2="337.368" y2="359.516"
-      gradientUnits="userSpaceOnUse">
-      <stop stop-color="#00B39E" />
-      <stop offset="1" stop-color="#00BBFB" />
-    </linearGradient>
-  </defs>
-</svg>
diff --git a/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-chef.svg b/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-chef.svg
index 00294a8464..2708fd10fb 100644
--- a/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-chef.svg
+++ b/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-chef.svg
@@ -5,8 +5,8 @@
   <defs>
     <linearGradient id="paint0_linear_2035_3323" x1="78.08" y1="101.07" x2="351.85" y2="374.83"
       gradientUnits="userSpaceOnUse">
-      <stop stop-color="#00B39E" />
-      <stop offset="1" stop-color="#00BBFB" />
+      <stop stop-color="#4f4fd8" />
+      <stop offset="1" stop-color="#4f4fd8" />
     </linearGradient>
   </defs>
 </svg>
diff --git a/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-thumbs-down-filled.png b/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-thumbs-down-filled.png
index dcda208888..dd9dbed51b 100644
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diff --git a/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-thumbs-down.png b/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-thumbs-down.png
index f83263f0e8..826e60b499 100644
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diff --git a/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-thumbs-up-filled.png b/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-thumbs-up-filled.png
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diff --git a/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-thumbs-up.png b/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/assistant-thumbs-up.png
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diff --git a/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/paper-plane.png b/packages/gatsby-theme-docs/src/modules/ai-assistant/icons/paper-plane.png
index dc9c539aef..eac81bf852 100644
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