diff --git a/src/visualBuilder/generators/generateOverlay.tsx b/src/visualBuilder/generators/generateOverlay.tsx
index 8497be02..69068ac0 100644
--- a/src/visualBuilder/generators/generateOverlay.tsx
+++ b/src/visualBuilder/generators/generateOverlay.tsx
@@ -23,6 +23,9 @@ export function addFocusOverlay(
     focusOverlayWrapper: HTMLDivElement,
     disabled?: boolean
 ): void {
+    VisualBuilder.VisualBuilderGlobalState.value.focusFieldValue = (
+        targetElement as HTMLElement
+    )?.innerText;
     const targetElementDimension = targetElement.getBoundingClientRect();
     if (
         targetElementDimension.width === 0 ||
@@ -124,6 +127,19 @@ export function hideFocusOverlay(elements: HideOverlayParams): void {
                 visualBuilderContainer,
                 eventType: VisualBuilderPostMessageEvents.UPDATE_FIELD,
             });
+        } else {
+            const previousSelectedEditableDOM =
+                VisualBuilder.VisualBuilderGlobalState.value
+                    .previousSelectedEditableDOM;
+            const previousText =
+                VisualBuilder.VisualBuilderGlobalState.value.focusFieldValue;
+            if (
+                previousSelectedEditableDOM &&
+                "innerText" in previousSelectedEditableDOM &&
+                previousText != null
+            ) {
+                previousSelectedEditableDOM.innerText = previousText;
+            }
         }
 
         cleanIndividualFieldResidual({
diff --git a/src/visualBuilder/index.ts b/src/visualBuilder/index.ts
index 0ce0b7e9..6f70323d 100644
--- a/src/visualBuilder/index.ts
+++ b/src/visualBuilder/index.ts
@@ -47,6 +47,7 @@ interface VisualBuilderGlobalStateImpl {
     previousSelectedEditableDOM: HTMLElement | Element | null;
     previousHoveredTargetDOM: Element | null;
     previousEmptyBlockParents: Element[] | [];
+    focusFieldValue: string | null;
     audienceMode: boolean;
     locale: string;
     variant: string | null;
@@ -63,6 +64,7 @@ export class VisualBuilder {
             previousSelectedEditableDOM: null,
             previousHoveredTargetDOM: null,
             previousEmptyBlockParents: [],
+            focusFieldValue: null,
             audienceMode: false,
             locale: Config.get().stackDetails.masterLocale || "en-us",
             variant: null,
@@ -336,6 +338,7 @@ export class VisualBuilder {
             previousSelectedEditableDOM: null,
             previousHoveredTargetDOM: null,
             previousEmptyBlockParents: [],
+            focusFieldValue: null,
             audienceMode: false,
             locale: "en-us",
             variant: null,