diff --git a/README.md b/README.md
index 43094caf91..f205db5385 100644
--- a/README.md
+++ b/README.md
@@ -286,6 +286,21 @@ In case of problems with the service worker cache you force a reset using
 
 `emergency.js` is not cached by browser and loaded before all.
 
+## Vercel preview build
+
+Since this repo includes multiple apps, we do not want to build all of them on each PR because it causes long build queues in Vercel.  
+Some apps (see the list bellow) are not required to be built on each PR so we run them only a PR is labeled with a specific label.  
+This label is defined in the project settings on Vercel in `Settings`/`Git`/`Ignored Build Step` script.  
+For example, the label for the widget-configurator is `preview-widget-cfg`:
+```
+node tools/scripts/ignore-build-step.js --app=preview-widget-cfg
+```
+
+List of applications and their labels:
+- widget-configurator: `preview-widget-cfg`
+- cosmos: `preview-cosmos`
+- sdk-tools: `preview-sdk-tools`
+
 # 📚 Technical Documentation
 
 1. [Oveall Architecture](docs/architecture-overview.md)
diff --git a/tools/scripts/ignore-build-step.js b/tools/scripts/ignore-build-step.js
new file mode 100644
index 0000000000..5977304705
--- /dev/null
+++ b/tools/scripts/ignore-build-step.js
@@ -0,0 +1,74 @@
+const owner = process.env.VERCEL_GIT_REPO_OWNER
+const repo = process.env.VERCEL_GIT_REPO_SLUG
+const pullRequestId = process.env.VERCEL_GIT_PULL_REQUEST_ID
+const commitRef = process.env.VERCEL_GIT_COMMIT_REF
+
+const APP_ARGV = '--app='
+const appName = (() => {
+  const argv = process.argv.find((arg) => arg.startsWith(APP_ARGV))
+  return argv ? argv.slice(APP_ARGV.length) : undefined
+})()
+
+const PREVIEW_IGNORE_BRANCHES = ['main', 'configuration', 'release-please--branches--main']
+
+/**
+ * Skip the build if:
+ *  - The branch is in the list of branches to ignore
+ *  - The app preview is configured to be deployed manually, and label is not present in the PR
+ */
+async function shouldSkipBuild() {
+  if (PREVIEW_IGNORE_BRANCHES.includes(commitRef)) {
+    console.log(`Skipping build for branch ${commitRef}.`)
+    return true
+  }
+
+  if (!pullRequestId) {
+    console.log('No PR ID found. Proceeding with build.')
+    return false
+  }
+
+  if (!appName) {
+    console.log(`No appName label: ${appName}, found. Proceeding with build.`)
+    return false
+  }
+
+  const url = `https://api.github.com/repos/${owner}/${repo}/issues/${pullRequestId}/labels`
+
+  try {
+    const response = await fetch(url)
+
+    if (!response.ok) {
+      console.error('Failed to fetch PR labels:', response.statusText)
+      return false // Proceed with the build in case of an error
+    }
+
+    const labels = await response.json()
+    console.log(
+      'PR Labels:',
+      labels.map((label) => label.name),
+    )
+    const hasAppLabel = labels.some((label) => label.name === appName)
+
+    if (hasAppLabel) {
+      console.log(`Found label: ${appName}. Proceeding with build.`)
+    } else {
+      console.log(`Label ${appName} not found. Skipping build.`)
+    }
+
+    // Skip the build if the PR doesn't have the app label
+    return !hasAppLabel
+  } catch (error) {
+    console.error('Error fetching PR labels:', error)
+    return false // Proceed with the build in case of an error
+  }
+}
+
+shouldSkipBuild().then((skip) => {
+  if (skip) {
+    console.log('Skipping build.')
+    process.exit(0)
+  } else {
+    console.log('Proceeding with build.')
+    process.exit(1)
+  }
+})