diff --git a/CHANGELOG.md b/CHANGELOG.md
index 98727f77c..cfc944773 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,3 +1,7 @@
+# Version 3.10.1
+- Bug fix
+ - Ensure `CriteoInterstitialActivity` does not crash when the `application` object is null.
+  
 # Version 3.10.0
 
 - Features
diff --git a/buildSrc/src/main/java/SdkVersion.kt b/buildSrc/src/main/java/SdkVersion.kt
index 176d48f72..ad9f43dfa 100644
--- a/buildSrc/src/main/java/SdkVersion.kt
+++ b/buildSrc/src/main/java/SdkVersion.kt
@@ -18,7 +18,7 @@ import org.gradle.api.Project
 import java.time.LocalDateTime
 import java.time.format.DateTimeFormatter
 
-private const val sdkBaseVersion = "3.10.0"
+private const val sdkBaseVersion = "3.10.1"
 
 private val timestamp = LocalDateTime.now().format(DateTimeFormatter.ofPattern("yyyyMMdd.HHmm"))