diff --git a/integrations/pinecone/src/haystack_integrations/components/retrievers/pinecone/embedding_retriever.py b/integrations/pinecone/src/haystack_integrations/components/retrievers/pinecone/embedding_retriever.py
index 02c4a3a87..fa4ec831c 100644
--- a/integrations/pinecone/src/haystack_integrations/components/retrievers/pinecone/embedding_retriever.py
+++ b/integrations/pinecone/src/haystack_integrations/components/retrievers/pinecone/embedding_retriever.py
@@ -7,7 +7,7 @@
 from haystack.dataclasses import Document
 
 from haystack_integrations.document_stores.pinecone import PineconeDocumentStore
-
+from haystack.utils import deserialize_secrets_inplace
 
 @component
 class PineconeEmbeddingRetriever:
@@ -93,6 +93,7 @@ def from_dict(cls, data: Dict[str, Any]) -> "PineconeEmbeddingRetriever":
         :returns:
             Deserialized component.
         """
+        deserialize_secrets_inplace(data["init_parameters"]['document_store']['init_parameters'], keys=["api_key"])
         data["init_parameters"]["document_store"] = default_from_dict(
             PineconeDocumentStore, data["init_parameters"]["document_store"]
         )