diff --git a/README.md b/README.md
index 1e7393ef..f28d860d 100644
--- a/README.md
+++ b/README.md
@@ -15,22 +15,25 @@
 [![Slack][slack-shield]][slack-url]
 [![X (formerly Twitter) Follow][twitter-shield]][twitter-url]
 
-# Docq - Private & Secure AI Knowledge Insight
+# Docq - Private & Secure AI Knowledge Insight from your docs.
 
 **Your employees' private and secure ChatGPT / second-brain that knows your business**
 
-![Docq Logo](https://docqai.github.io/docq/assets/Docq_design_key_ingredients.png)
+![Docq overview in a single diagram](https://docqai.github.io/docq/assets/docq-diag-nov2023.png)
 
 <!-- ABOUT THE PROJECT -->
 
 ## About The Project
 
-Docq offers **private** and **secure** AI to utilise your organisation's documents for knowledge insight with minimal onboarding and operational effort.
+Docq offers **private** and **secure** GenAI that unlocks knowledge from your organisation's documents, with minimal onboarding and operational effort.
 
-- **Self-hosting** with your organisation's choice of cloud vendor.
-- **Plug-n-Play** with minimal onboarding and operational effort.
-- **Multi-modal** document format support including text, image and video.
-- Support for **cloud-vendor-hosted & self-hosted LLMs** within same cloud account to address data security and privacy concerns.
+Design tenants:
+
+- **Data stays within your boundary** bring ML models to the data. Cloud-vendor-hosted & self-hosted LLMs within the same cloud account to address data security and privacy concerns.
+- **Self-hosting** with your organisation's choice of cloud vendor. Minimal onboarding and operational effort. Can support air-gap use cases with local models.
+- **multi-model** ability to utilise a variety of models and ability adopt new models quickly.
+- **Multi-modal** supports text today. Image, video, and audio formats are on the roadmap.
+- **Extensible** Abstractions to easily add custom data sources. Plugin system for extending application, from UI to database.
 
 We offer Docq as a **turnkey** solution to lower the barrier for your organisation to adopt the latest AI innovation safely.
 
@@ -38,6 +41,10 @@ We offer Docq as a **turnkey** solution to lower the barrier for your organisati
 - Commercial support available via a UK-based entity.
 - Re-licensing option also available.
 
+## Vision
+
+Be the goto OSS GenAI application stack for the privacy and security concious.
+
 ## Demo
 
 A [demo app](https://docq-ai.streamlit.app/) is hosted by [Streamlit Community Cloud](https://streamlit.io/cloud), subject to frequent data refresh and feature update.
diff --git a/web/index.py b/web/index.py
index 0f568b10..f645ae0c 100644
--- a/web/index.py
+++ b/web/index.py
@@ -57,9 +57,9 @@
 
     st.markdown(
         """
-    - Click on the _General Chat_ link to use Docq like ChatGPT.
-    - Click on the _Ask Your Documents_ link to ask questions and get answers from your own documents. You can also _Manage Your Documents_.
-    - Click on the _Ask Shared Documents_ link to ask questions and get answers from documents shared within your organisation.
+    - Click on _General Chat_ to use Docq like ChatGPT.
+    - Click on _Ask Shared Documents_ link to ask questions and get answers from documents shared within your organisation as a Space.
+    - Click on _Admin Spaces_ to create a new Space, add documents, and share with your organisation.
     """
     )
 
@@ -67,8 +67,8 @@
     st.markdown(
         """
     - Always ask questions in plain English and try to be as specific as possible.
-    - You can manage the documents in your space which sets the context for your questions.
-    - Your access to shared spaces is subject to permissions set by your organisation.
+    - Admins can manage the documents in a Space which sets the context for your questions.
+    - Your access to shared spaces is subject to permissions set by your organisation admin.
     - For any questions or feedback, please contact your organisation's Docq administrator.
 
     Enjoy Docq!