marketing strategy skeleton to follow at Github

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+# Checklist 
+
+
+## 1. Our Community
+
+Target audience
+
+- [ ] Developers interested in open-source projects
+- [ ] Blockchain enthusiasts and experts
+- [ ] Data privacy advocates
+- [ ] Tech-savvy individuals who value data security and decentralisation
+- [ ] Organisations looking for secure, decentralised data storage solutions 
+- [ ] Needs and interests: 
+    data privacy, 
+    decentralised storage, 
+    open-source development.
+- [ ] Value proposition: 
+    improved data privacy, 
+    Security,
+    opportunity to contribute to an innovative open-source project.
+- [ ] User personas: 
+    separate personas for users and contributors, each with unique goals, motivations, and pain points. For instance, a user persona might be a privacy-focused individual looking for secure data storage, while a contributor persona might be a developer seeking meaningful open-source projects.
+- [ ] Regularly review and update these personas as you learn more about your community.
+
+
+## 2. Goals and Metrics
+
+What success looks like for community growth ?
+
+### 2.1. Measurable goals 
+- [ ] number of new users
+- [ ] number of active users
+
+- vladan check 'checkbox to use analytics on matomo'
+- 
+
+### 2.2. Metrics to track progress
+- [ ] User Growth Rate
+    This measures the rate at which new users are joining your community.
+- [ ] Active Users
+    The number of users who are actively using your platform or participating in the community.
+- [ ] Contributor Count
+    The number of people contributing to your open-source project.
+- [ ] Community Engagement
+    Track likes, shares, comments, and other interactions on your community platforms.
+- [ ] Retention Rate
+    Measures how many users stay active over a given period. High retention indicates that users are finding value in your community.
+- [ ] Net Promoter Score (NPS)
+    This measures community sentiment towards your project. It can be collected through surveys asking users how likely they are to recommend your project to others.
+
+
+## 3. Online Presence
+
+- [ ] Professional, user-friendly website
+- [ ] Mobile friendly
+- [ ] Profiles on relevant social media platforms
+- [ ] Blog to share updates, success stories, tutorials, etc.
+- [ ] Developer portal with resources
+- [ ] Documentation
+- [ ] Forums
+- [ ] SEO compatible regular updates at multiple platforms
+
+
+## 4. Content Strategy
+
+- [ ] Plan regular blog posts and updates
+- [ ] Engaging content for social media
+- [ ] Webinars
+- [ ] Workshops
+- [ ] Tutorials and guides for users 
+- [ ] Tutorials for developers
+- [ ] Apps portal
+- [ ] Consistent documentation
+- [ ] Github pages
+
+
+## 5. Engage with the Community
+
+- [ ] Respond to comments and questions on social media and forums
+- [ ] Regularly engage with followers on social media
+- [ ] Acknowledge and celebrate community contributions
+- [ ] Organise virtual meetups or AMAs (Ask Me Anything)
+
+
+## 6. Launch Developer Incentive Programs
+
+- [ ] Announce the grant program
+- [ ] Plan hackathons 
+- [ ] Coding challenges
+- [ ] Set up a referral program
+- [ ] Offer badges and certifications for active contributors
+
+
+## 7. Leverage Partnerships
+
+- [ ] Partner with universities and coding bootcamps
+- [ ] Collaborate with influencers in the blockchain 
+- [ ] Collaborate with open source space
+- [ ] Seek sponsorships or partnerships with related projects or companies
+- [ ] Warming up partnerships decide which can develop our community
+
+## 8. Provide Excellent User Experience
+
+- [ ] Provide a door-drug easy to use basic dapp to pull in users
+- [ ] Ensure intuitive UI/UX for your application
+- [ ] Provide easy-to-follow guides for using your application
+- [ ] Offer reliable and accessible customer support
+
+
+## 9. Solicit and Act on Feedback
+
+- [ ] Channels for feedback
+- [ ] Regularly ask for feedback from users and developers
+- [ ] Implement changes based on feedback received
+- [ ] Swarm and FDS's relation well communicated - point to the sunny side. 
+
+
+## 10. Regularly Review and Adjust Strategy
+
+- [ ] Regularly review metrics and progress towards goals
+- [ ] Adjust strategy based on what's working and what's not
+- [ ] Keep up with changes in the industry 
+- [ ] Adjust your strategy as needed
+
+
+# ////////////////////////////////////////////
+#### MFW 
+- How to access my data ? 
+- Not easy to access my data without running bee node. 
+- multiplatform examples that WORK
+- fdp-play documentation
+- docker stack
+- how to ensure my data is private
+- how to revoke access
+- add single sign-on documentation
+- extensions are misconception and people will not use it
+- public infrastructure documentation
+- available developer infrastructure
+- we should stop using extensions - too many edge cases (multiple browser, no mobile support)
+- android app for password
+- reliance on gateways is bad
+- how to run bee in browser ? 
+  running bee on ios https://github.com/onepeerlabs/bee-lite
+  but can't be compiled for wasm because of cgo requirements for libraries
+- How to access my data ? 
+#### engagement
+- architectural video ? where
+- if you have webminars, can they be searched ? 
+- have transcripts for videos
+- encourage more use of stackoverflow
+- project management discussions public - searchable
+#### approach developer incentives program
+- cow protocol
+- review grant applications 
+- element of spray & pray 
+- smaller grants in scale, to get reputation and then grow from there
+- you get people in, but you also need to support them
+- regulary touch base with grantees - sdks and docs
+- a few smaller grants, devs are mercs
+- then some larger grants 
+- bounties through gitcoin (need support from social media)
+
+#### Tracking / measuring metrics
+- grant to implement tracking
+- social media engagement / tracking
+- dune analytics - grant
+- registring ens metrics,
+- how to do user rentention
+- growth rate - dune analytics dashboard
+- growin community is a problem
+
+
+#### How to launch: 
+- Waku.org developer community
+- waku-swarm-relay 
+
+
+#### Partnerships 
+- composable cow - extensive swap orders 
+- bounty - conditinal order to store proof for
+
+  you wanna get money, go find it. Tresure hunt. 
+  Tresure hunter 
+  token gated discord channel - active community
+