hobs.bib

@book{BlueOceanStrategy,
  title={Blue Ocean Strategy},
  author={Cahn Kim, W.},
  isbn={9781591396192},
  url={https://books.google.com.br/books?id=z6-RBQAAQBAJ&printsec=frontcover&dq=Blue+ocean+Strategy&hl=pt-BR&sa=X&ved=0ahUKEwji2rKa1pzeAhVIkpAKHdgRBVAQ6AEIKDAA#v=onepage&q=Blue%20ocean%20Strategy&f=false},
  year={2005},
  publisher={Harvard Business Review Press}
}
@book{BusinessModelGeneration,
  title={Business Model Generation},
  author={Osterwalder, A.},
  isbn={9780470876411},
  url={https://books.google.com.br/books?id=L3TnC7ZAWAsC&printsec=frontcover&dq=Business+Model+Generation:+A+Handbook+for+Visionaries,+Game+Changers,+and+Challengers&hl=pt-BR&sa=X&ved=0ahUKEwi8qrCZ2JzeAhXFIpAKHa2RC4kQ6AEIKDAA#v=onepage&q=Business%20Model%20Generation%3A%20A%20Handbook%20for%20Visionaries%2C%20Game%20Changers%2C%20and%20Challengers&f=false},
  year={2010},
  publisher={JohnWileyandSons}
}
@book{InnovationandEntrepreneurship,
  title={Innovation and Entrepreneurship},
  author={Drucker, P.},
  isbn={9780330294652},
  url={https://books.google.com.br/books?id=OiuDBAAAQBAJ&printsec=frontcover&dq=INNOVATION+AND+ENTREPRENEURSHIP+BY+DRUCKER,+PETER+F&hl=pt-BR&sa=X&ved=0ahUKEwjz9t-b25zeAhWDQpAKHTlXDFoQ6AEIKzAA#v=onepage&q=INNOVATION%20AND%20ENTREPRENEURSHIP%20BY%20DRUCKER%2C%20PETER%20F&f=false},
  year={2007},
  publisher={Taylor&FrancisLtd}
}
@book{TheLeanStartup,
  title={The Lean Startup},
  author={Ries, E.},
  isbn={9780307887894},
  url={https://books.google.com.br/books?id=tvfyz-4JILwC&printsec=frontcover&dq=The+Lean+Startup:+How+Today%27s+Entrepreneurs+Use+Continuous+Innovation+to+Create+Radically+Successful+Businesses&hl=pt-BR&sa=X&ved=0ahUKEwj4_duP3JzeAhWDvJAKHT3IDCkQ6AEIKDAA#v=onepage&q=The%20Lean%20Startup%3A%20How%20Today's%20Entrepreneurs%20Use%20Continuous%20Innovation%20to%20Create%20Radically%20Successful%20Businesses&f=false},
  year={2011},
  publisher={Crown Business}
}