diff --git a/front/js/components/orderCall.es6 b/front/js/components/orderCall.es6
index 07da1dbe..7a73631c 100644
--- a/front/js/components/orderCall.es6
+++ b/front/js/components/orderCall.es6
@@ -39,7 +39,7 @@
     server.sendOrderCall(phone, time, url)
       .then(() => {
         DOM.$timeText.text(DOM.$timeTag.val());
-        mediator.publish('onBackCallSend');
+        mediator.publish('onBackCallSend', phone);
       });
   }
 
diff --git a/front/js/components/product.es6 b/front/js/components/product.es6
index 8585a4d2..3ed47c8e 100644
--- a/front/js/components/product.es6
+++ b/front/js/components/product.es6
@@ -96,9 +96,10 @@
     helpers.setDisabledState(DOM.$oneClick, 'Ожидайте...');
     const { id, quantity } = getProductData();
 
-    server.oneClickBuy(id, quantity, DOM.$phone.val())
+    const phone = DOM.$phone.val();
+    server.oneClickBuy(id, quantity, phone)
       .then(() => {
-        mediator.publish('onOneClickBuy');
+        mediator.publish('onOneClickBuy', phone);
         // Set timeout to wait handling of onOneClickBuy
         setTimeout(() => {
           window.location.href = configs.hrefs.orderSuccess;
diff --git a/front/js/shared/mediator.es6 b/front/js/shared/mediator.es6
index 9739a01c..17c3f0e1 100644
--- a/front/js/shared/mediator.es6
+++ b/front/js/shared/mediator.es6
@@ -1,5 +1,5 @@
 /**
- * We implements mediator pattern via jQuery's global events
+ * We implement mediator pattern via jQuery's global events
  * on empty object (it could be a window or a documents, also)
  */
 const mediator = {
diff --git a/front/js/shared/tracking.es6 b/front/js/shared/tracking.es6
index 1f4485a4..1d409d78 100644
--- a/front/js/shared/tracking.es6
+++ b/front/js/shared/tracking.es6
@@ -32,9 +32,15 @@
   };
 
   function setUpListeners() {
-    mediator.subscribe('onOneClickBuy', () => {
+    mediator.subscribe('onOneClickBuy', (_, phone) => {
       reachGoal('CMN_BUY_SEND');
       reachGoal('FAST_BUY_SEND');
+      // @todo #977:120m  Create some lazy() wrapper for counters.
+      //  `lazy(my_counter).reachGoal()` should asynchronous delay reaching
+      //  until my_counter object won't be fully loaded.
+      //  See our custom the Google Analytics code as reference implementation:
+      //  https://github.com/fidals/refarm-site/pull/314/files
+      carrotquest.identify({ $phone: phone });  // Ignore ESLintBear (no-undef)
     });
     mediator.subscribe('onOrderSend', () => {
       reachGoal('CMN_BUY_SEND');
@@ -52,7 +58,10 @@
       yaTracker.remove([data]);
     });
     mediator.subscribe('onProductDetail', (_, data) => yaTracker.detail([data]));
-    mediator.subscribe('onBackCallSend', () => reachGoal('BACK_CALL_SEND'));
+    mediator.subscribe('onBackCallSend', (_, phone) => {
+      reachGoal('BACK_CALL_SEND');
+      carrotquest.identify({ $phone: phone });  // Ignore ESLintBear (no-undef)
+    });
     mediator.subscribe('onSuccessOrder', (_, orderPositions, orderData) => {
       yaTracker.purchase(orderPositions, orderData);
       gaTracker.purchase(orderPositions, orderData);
diff --git a/templates/layout/google_tag_manager.html b/templates/layout/google_tag_manager.html
index 2702b071..cbf54e08 100644
--- a/templates/layout/google_tag_manager.html
+++ b/templates/layout/google_tag_manager.html
@@ -66,6 +66,20 @@
           goals: goals,
         }
       }());
+
+      var carrotquest = (function() {
+        var data_ = [];
+
+        var identify = function(data) {
+          data_.push(data);
+          console.log(data);
+        };
+
+        return {
+          identify: identify,
+          data: data_,
+        }
+      }());
     </script>
   {% endif %}
 {% endif %}