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fivetran-joemarkiewicz authored Aug 28, 2024
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## What does this dbt package do?
- Produces modeled tables that leverage Microsoft Ads data from [Fivetran's connector](https://fivetran.com/docs/applications/microsoft-advertising) in the format described by [this ERD](https://fivetran.com/docs/applications/microsoft-advertising#schemainformation) and builds off the output of our [Microsoft Ads source package](https://github.com/fivetran/dbt_microsoft_ads_source).
- Enables you to better understand the performance of your ads across varying grains:
- Providing an account, campaign, ad group, keyword, ad, utm and search level reports.
- Providing an account, campaign, ad group, keyword, ad, utm and search level reports.
- Materializes output models designed to work simultaneously with our [multi-platform Ad Reporting package](https://github.com/fivetran/dbt_ad_reporting).
- Generates a comprehensive data dictionary of your source and modeled Microsoft Ads data through the [dbt docs site](https://fivetran.github.io/dbt_microsoft_ads/).

<!--section="microsoft_ads_transformation_model"-->
The following table provides a detailed list of all models materialized within this package by default.
> TIP: See more details about these models in the package's [dbt docs site](https://fivetran.github.io/dbt_microsoft_ads/#!/overview?g_v=1&g_e=seeds).
The following table provides a detailed list of all tables materialized within this package by default.
> TIP: See more details about these tables in the package's [dbt docs site](https://fivetran.github.io/dbt_microsoft_ads/#!/overview?g_v=1&g_e=seeds).
| **Model** | **Description** |
| **Table** | **Description** |
| ------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------- |
| [microsoft_ads__account_report](https://fivetran.github.io/dbt_microsoft_ads/#!/model/model.microsoft_ads.microsoft_ads__account_report) | Each record in this table represents the daily performance at the account level. |
| [microsoft_ads__campaign_report](https://fivetran.github.io/dbt_microsoft_ads/#!/model/model.microsoft_ads.microsoft_ads__campaign_report) | Each record in this table represents the daily performance of a campaign at the campaign/advertising_channel/advertising_channel_subtype level. |
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