diff --git a/api/server/server.go b/api/server/server.go
index e20c47faa2..f2c498e8f0 100644
--- a/api/server/server.go
+++ b/api/server/server.go
@@ -250,7 +250,8 @@ func NewFromEnv(ctx context.Context, opts ...Option) *Server {
 	opts = append(opts, WithLogDest(getEnv(EnvLogDest, DefaultLogDest), getEnv(EnvLogPrefix, "")))
 	opts = append(opts, WithZipkin(getEnv(EnvZipkinURL, "")))
 	opts = append(opts, WithJaeger(getEnv(EnvJaegerURL, "")))
-	opts = append(opts, WithPrometheus()) // TODO option to turn this off?
+	opts = append(opts, WithPrometheus())    // TODO option to turn this off?
+	opts = append(opts, WithSpanConverter()) // TODO option to turn this off?
 	opts = append(opts, WithDBURL(getEnv(EnvDBURL, defaultDB)))
 	opts = append(opts, WithMQURL(getEnv(EnvMQURL, defaultMQ)))
 	opts = append(opts, WithLogURL(getEnv(EnvLogDBURL, "")))
@@ -743,6 +744,14 @@ func WithPrometheus() Option {
 	}
 }
 
+func WithSpanConverter() Option {
+	converter, _ := NewSpanConverter(Options{Namespace: "fn"})
+	trace.RegisterExporter(converter)
+	trace.ApplyConfig(trace.Config{DefaultSampler: trace.AlwaysSample()})
+
+	return nil
+}
+
 // WithoutHTTPTriggerEndpoints optionally disables the trigger and route endpoints from a LB -supporting server, allowing extensions to replace them with their own versions
 func WithoutHTTPTriggerEndpoints() Option {
 	return func(ctx context.Context, s *Server) error {
diff --git a/api/server/spanconverter.go b/api/server/spanconverter.go
new file mode 100644
index 0000000000..6dca6766c8
--- /dev/null
+++ b/api/server/spanconverter.go
@@ -0,0 +1,122 @@
+package server
+
+import (
+	"context"
+	"strings"
+	"sync"
+	"time"
+	"unicode"
+
+	"go.opencensus.io/stats"
+	view "go.opencensus.io/stats/view"
+	"go.opencensus.io/trace"
+)
+
+// SpanConverter registers as a opencensus Trace Exporter,
+// but it converts all the Spans in Views and registers them as such
+// A View exporter will then export them as normal.
+type SpanConverter struct {
+	opts     Options
+	measures map[string]*stats.Float64Measure
+	viewsMu  sync.Mutex
+	e        view.Exporter
+}
+
+// Options contains options for configuring the exporter.
+type Options struct {
+	Namespace string
+}
+
+func NewSpanConverter(o Options) (*SpanConverter, error) {
+	c := &SpanConverter{
+		opts:     o,
+		measures: make(map[string]*stats.Float64Measure),
+	}
+	return c, nil
+}
+
+var maxViews = 100
+
+// Spans are rejected if there are already maxViews (100) or they are
+// prefixed with '/', gin as been observed creating Span id specific
+// named Spans.
+func (c *SpanConverter) rejectSpan(sd *trace.SpanData) bool {
+	return len(c.measures) > maxViews || urlName(sd)
+}
+
+// ExportSpan creates a Measure and View once per Span.Name, registering
+// the View with the opencensus register. The length of time reported
+// by the span is then recorded using the measure.
+func (c *SpanConverter) ExportSpan(sd *trace.SpanData) {
+	if c.rejectSpan(sd) {
+		return
+	}
+	m := c.getMeasure(sd)
+
+	spanTimeNanos := sd.EndTime.Sub(sd.StartTime)
+	spanTimeMillis := float64(int64(spanTimeNanos / time.Millisecond))
+
+	stats.Record(context.Background(), m.M(spanTimeMillis))
+}
+
+var latencyDist = []float64{1, 10, 50, 100, 250, 500, 1000, 10000, 60000, 120000}
+
+func (c *SpanConverter) getMeasure(span *trace.SpanData) *stats.Float64Measure {
+	sig := sanitize(span.Name)
+	c.viewsMu.Lock()
+	m, ok := c.measures[sig]
+	c.viewsMu.Unlock()
+
+	if !ok {
+		m = stats.Float64(sig+"_span_time", "The span length in milliseconds", "ms")
+		v := &view.View{
+			Name:        sanitize(span.Name),
+			Description: sanitize(span.Name),
+			Measure:     m,
+			Aggregation: view.Distribution(latencyDist...),
+		}
+
+		c.viewsMu.Lock()
+		c.measures[sig] = m
+		view.Register(v)
+		c.viewsMu.Unlock()
+	}
+
+	return m
+}
+
+const labelKeySizeLimit = 100
+
+// sanitize returns a string that is trunacated to 100 characters if it's too
+// long, and replaces non-alphanumeric characters to underscores.
+func sanitize(s string) string {
+	if len(s) == 0 {
+		return s
+	}
+	if len(s) > labelKeySizeLimit {
+		s = s[:labelKeySizeLimit]
+	}
+	s = strings.Map(sanitizeRune, s)
+	if unicode.IsDigit(rune(s[0])) {
+		s = "key_" + s
+	}
+	if s[0] == '_' {
+		s = "key" + s
+	}
+	return s
+}
+
+// converts anything that is not a letter or digit to an underscore
+func sanitizeRune(r rune) rune {
+	if unicode.IsLetter(r) || unicode.IsDigit(r) {
+		return r
+	}
+	// Everything else turns into an underscore
+	return '_'
+}
+
+// Gin creates spans for all paths, containing ID values.
+// We can safely discard these, as other histograms are being created for them.
+func urlName(sd *trace.SpanData) bool {
+	return strings.HasPrefix(sd.Name, "/")
+}