diff --git a/crm/__init__.py b/crm/__init__.py
index b80593e09..092d1a0d5 100644
--- a/crm/__init__.py
+++ b/crm/__init__.py
@@ -1,4 +1,4 @@
 
-__version__ = "1.9.0"
+__version__ = "1.10.0"
 __title__ = "Frappe CRM"