Laravel Google Analytics 4 Measurement Protocol

A Laravel package to use Measurement Protocol for Google Analytics 4.

Introduction

This package allows you to post events to Google Analytics 4 from your Laravel backend.

Supported Laravel versions

• Laravel 7.x
• Laravel 8.x
• Laravel 9.x
• Laravel 10.x

Installation

1. Install the package by running this command in your terminal/cmd:

composer require freshbitsweb/laravel-google-analytics-4-measurement-protocol

2. Set MEASUREMENT_ID and MEASUREMENT_PROTOCOL_API_SECRET in your .env file. You can get them from: Google Analytics > Admin > Data Streams > [Select Site] > Measurement Protocol API secrets

3. Optional: You can publish the config file by running this command in your terminal/cmd:

php artisan vendor:publish --tag=google-analytics-4-measurement-protocol-config

4. client_id is required to post an event to Google Analytics. This package provides a Blade component which you can put in your layout file after the Google Analytics Code tracking code. It makes a POST request to the backend to store the client id in the session which is later used to post events to Google Analytics 4.

<!-- Google Analytics Code -->
<x-google-analytics-client-id />
<!-- </head> -->

The other option is to call the setClientId($clientId) method on the GA4 facade everytime before calling the postEvent() method.

Usage

You can simple call GA4::postEvent($eventData) from anywhere in your backend to post event to Google Analytics 4. $eventData contains the name and params of the event as per this reference page. For example:

GA4::postEvent([
    'name' => 'login',
    'params' => [
        'method' => 'Google',
    ],
]);

postEvent() method will return an array with the status of the request.

Debugging Mode

You can also enable debugging mode by calling enableDebugging() method before calling the postEvent() method. Like so - GA4::enableDebugging()->postEvent($eventData). The postEvent() method will return the response (array) from Google Analytics request in that case.

Authors

• Gaurav Makhecha - Initial work

See also the list of contributors who participated in this project.

License

This project is licensed under the MIT License - see the LICENSE file for details

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Special Thanks to

• Laravel Community