Only include a CTA button if navigating to the link supports user needs. Do not use CTA buttons solely for marketing GitHub features or products. In the above example, someone who wants to try {% data variables.product.prodname_copilot %} must navigate to the {% data variables.product.prodname_copilot_short %} settings menu and would likely want to after reading the article. In contrast, even though someone might use {% data variables.product.prodname_copilot_short %} as part of writing code that they then create a pull request for, we would not add a "Try {% data variables.product.prodname_copilot %}" CTA to [AUTOTITLE](/pull-requests/collaborating-with-pull-requests/proposing-changes-to-your-work-with-pull-requests/creating-a-pull-request) since {% data variables.product.prodname_copilot_short %} is not connected to the user needs of "Creating a pull request." Most people will create pull requests without using {% data variables.product.prodname_copilot_short %}. But people visiting articles about getting started with {% data variables.product.prodname_copilot_short %} are probably interested in trying {% data variables.product.prodname_copilot_short %} if they are not already using it. So we add the CTA button to help people get where they are trying to go.
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