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The user persona templates that are successful are the ones that anchor the persona to something within the company. It doesn’t just include a random stock image and stock name. They set the foundation for more interest from your internal users.
You don’t need to include demographic information in your personas—unless absolutely necessary. You want to prioritize feelings, thoughts and personality traits over demographics. Focus on what your users feel and think over their age and gender.
Demographics often create the opportunity for bias, which should be avoided at all costs. User personas shouldn’t lead to assumptions—they’re built on research and educated guesses.
You’re looking to create personas that highlight what your users want and need. The sections you include dictate how well this goes.
You’re looking to create personas that the entire organization can understand.
https://www.smartsheet.com/customer-profile-persona-templates
The user persona templates that are successful are the ones that anchor the persona to something within the company. It doesn’t just include a random stock image and stock name. They set the foundation for more interest from your internal users.
You don’t need to include demographic information in your personas—unless absolutely necessary. You want to prioritize feelings, thoughts and personality traits over demographics. Focus on what your users feel and think over their age and gender.
Demographics often create the opportunity for bias, which should be avoided at all costs. User personas shouldn’t lead to assumptions—they’re built on research and educated guesses.
You’re looking to create personas that highlight what your users want and need. The sections you include dictate how well this goes.
You’re looking to create personas that the entire organization can understand.
later...
https://speckyboy.com/5-simple-ux-exercises-will-change-decision-makers-think/
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