diff --git a/Makefile b/Makefile
index 27c8794c..02187853 100644
--- a/Makefile
+++ b/Makefile
@@ -22,7 +22,7 @@ verify: test build ## tests and builds version-checker
 
 image: ## build docker image
 	GOARCH=$(ARCH) GOOS=linux CGO_ENABLED=0 go build -o ./bin/version-checker-linux ./cmd/.
-	docker build -t quay.io/jetstack/version-checker:v0.3.3 .
+	docker build -t quay.io/jetstack/version-checker:v0.4.0 .
 
 clean: ## clean up created files
 	rm -rf \
diff --git a/deploy/charts/version-checker/Chart.yaml b/deploy/charts/version-checker/Chart.yaml
index 56a1afce..4cfc61f9 100644
--- a/deploy/charts/version-checker/Chart.yaml
+++ b/deploy/charts/version-checker/Chart.yaml
@@ -1,6 +1,6 @@
 apiVersion: v1
-appVersion: "v0.3.3"
-version: "v0.3.3"
+appVersion: "v0.4.0"
+version: "v0.4.0"
 description: A Helm chart for version-checker
 home: https://github.com/jetstack/version-checker
 name: version-checker
diff --git a/deploy/yaml/deploy.yaml b/deploy/yaml/deploy.yaml
index 1254410e..d9122eb9 100644
--- a/deploy/yaml/deploy.yaml
+++ b/deploy/yaml/deploy.yaml
@@ -49,7 +49,7 @@ spec:
     spec:
       serviceAccountName: version-checker
       containers:
-      - image: quay.io/jetstack/version-checker:v0.3.3
+      - image: quay.io/jetstack/version-checker:v0.4.0
         imagePullPolicy: Always
         ports:
         - containerPort: 8080