Merge pull request opensourcepledge#75 from opensourcepledge/cwlw/set…

…-context

Set context a little better

src/pages/about.astro

@@ -15,6 +15,14 @@ import Layout from "../layouts/Layout.astro";
     <section>
       <h1>About the Pledge</h1>
 
+      <p>Open Source Pledge is a group of companies with a shared commitment to
+      paying the maintainers of the Open Source software we all consume. We aim
+      to prevent maintainer burnout and reduce flare-ups of high-profile
+      security incidents such as XZ, Log4Shell, and Heartbleed. We invite all
+      companies to <a href="/join">join the Pledge</a>.</p>
+
+      <h2>Governance and Structure</h2>
+
       <p>Open Source Pledge is brought to you by <a href="https://sentry.io/welcome/">Sentry</a> and <a href="https://github.com/opensourcepledge/osspledge.com/graphs/contributors">contributors</a>.</p>
 
       <p>We have four working groups and a steering group comprised of working group leads.</p>

src/pages/join.astro

@@ -18,7 +18,13 @@ import Layout from "../layouts/Layout.astro";
 
     <section>
       <h1>Join the Pledge</h1>
-      <p>Want to join the Pledge and contribute to a healthy Open Source ecosystem? We'd love to have you! 🎈</p>
+
+      <p>Our companies feast at the Open Source table year after year. Through
+      the Open Source Pledge, we pay the maintainers of the software we
+      consume. This prevents the maintainer burnout that flares up in
+      high-profile security incidents such as XZ, Log4j, and Heartbleed.</p>
+
+      <h2>How to Join</h2>
 
       <div class="highlight-box">
         <div class="number">