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Description of the checks

Corentin Bettiol edited this page Nov 12, 2019 · 9 revisions

Why [insert check name here] is a [warning/problem] ?

Here is a list of all checks, with a detailed description and the reason for their designation as a problem or warning:


check_description.py

Meta description is too short

Meta description can be displayed below your page title in search results. If Google find your description too short or not relevant, it will generate it's own description, based on your page content.

This generated description will be less accurate than a good written description.

Meta description is too long

Meta description can be displayed below your page title in search results. If Google find your description too long, it may crop it and your potential visitors will not be able to read all its content. Sometimes, long pertinent meta descriptions will be displayed, but in the vast majority of the results, the description's lengths are 150-170 chars.

No keyword in meta description

Meta description is not used by search engines to calculate the rank of the page, but users will read it (if the meta description is selected by Google). The bonus point is that Google will put the keywords searched by the users in bold, so the users can eaily verify that the content of your page fit their needs.

No meta description

Even if search engines states that they don't use meta description for ranking (source), they can be displayed below the title of your page in search results. Since search engines uses users clics to rank your website, an appealing description can make the difference.
Google has affirmed that they display a shorter text (~155 chars) below the title of the page (source).


check_h1.py

coming soon


Content

If you want to know the reasons why we chose these checks in particular.

Checks that are not included inside the project


Code

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