diff --git a/kedro/io/data_catalog.py b/kedro/io/data_catalog.py
index 42863c735f..40fc1312a9 100644
--- a/kedro/io/data_catalog.py
+++ b/kedro/io/data_catalog.py
@@ -29,7 +29,7 @@
     generate_timestamp,
 )
 from kedro.io.memory_dataset import MemoryDataset
-from kedro.utils import _format_rich, _has_rich_handler
+from kedro.utils import _has_rich_handler
 
 CATALOG_KEY = "catalog"  # Kept to avoid the breaking change
 WORDS_REGEX_PATTERN = re.compile(r"\W+")
@@ -389,9 +389,9 @@ def load(self, name: str, version: str | None = None) -> Any:
 
         self._logger.info(
             "Loading data from %s (%s)...",
-            _format_rich(name, "dark_orange") if self._use_rich_markup else name,
+            name,
             type(dataset).__name__,
-            extra={"markup": True},
+            extra={"rich_format": ["dark_orange"]},
         )
 
         result = dataset.load()
@@ -431,9 +431,9 @@ def save(self, name: str, data: Any) -> None:
 
         self._logger.info(
             "Saving data to %s (%s)...",
-            _format_rich(name, "dark_orange") if self._use_rich_markup else name,
+            name,
             type(dataset).__name__,
-            extra={"markup": True},
+            extra={"rich_format": ["dark_orange"]},
         )
 
         dataset.save(data)
diff --git a/kedro/io/kedro_data_catalog.py b/kedro/io/kedro_data_catalog.py
index 49cfe99333..6d47306894 100644
--- a/kedro/io/kedro_data_catalog.py
+++ b/kedro/io/kedro_data_catalog.py
@@ -30,7 +30,8 @@
     parse_dataset_definition,
 )
 from kedro.io.memory_dataset import MemoryDataset, _is_memory_dataset
-from kedro.utils import _format_rich, _has_rich_handler
+from kedro.logging import _format_rich
+from kedro.utils import _has_rich_handler
 
 
 class _LazyDataset:
diff --git a/kedro/logging.py b/kedro/logging.py
index 83e8204fec..70b94af5c1 100644
--- a/kedro/logging.py
+++ b/kedro/logging.py
@@ -1,5 +1,7 @@
+import copy
 import logging
 import sys
+from logging import LogRecord
 from pathlib import Path
 from typing import Any
 
@@ -26,6 +28,8 @@ class RichHandler(rich.logging.RichHandler):
     """
 
     def __init__(self, *args: Any, **kwargs: Any):
+        if "markup" not in kwargs:
+            kwargs.update({"markup": True})  # Set markup as default
         super().__init__(*args, **kwargs)
         logging.captureWarnings(True)
         rich.pretty.install()
@@ -54,3 +58,22 @@ def __init__(self, *args: Any, **kwargs: Any):
             # fixed on their side at some point, but until then we disable it.
             # See https://github.com/Textualize/rich/issues/2455
             rich.traceback.install(**traceback_install_kwargs)  # type: ignore[arg-type]
+
+    def emit(self, record: LogRecord):
+        args = record.args
+        new_args = list(args)
+        # LogRecord is shared among all handler, created a new instance so it does not affect the rest.
+        updated_record = copy.copy(record)
+        if hasattr(record, "rich_format"):
+            # Add markup to the message
+            # if the list is shorter than the arg list, keep it unchanged
+            for i, color in enumerate(record.rich_format):
+                new_args[i] = _format_rich(args[i], color)
+
+        updated_record.args = tuple(new_args)
+        super().emit(updated_record)
+
+
+def _format_rich(value: str, markup: str) -> str:
+    """Format string with rich markup"""
+    return f"[{markup}]{value}[/{markup}]"
diff --git a/kedro/utils.py b/kedro/utils.py
index 2d99d3d4e6..534c08a19e 100644
--- a/kedro/utils.py
+++ b/kedro/utils.py
@@ -91,8 +91,3 @@ def _has_rich_handler(logger: Optional[logging.Logger] = None) -> bool:
     except ImportError:
         return False
     return any(isinstance(handler, RichHandler) for handler in logger.handlers)
-
-
-def _format_rich(value: str, markup: str) -> str:
-    """Format string with rich markup"""
-    return f"[{markup}]{value}[/{markup}]"
diff --git a/tests/framework/project/test_logging.py b/tests/framework/project/test_logging.py
index b98f14f6bc..ed28d8b2d7 100644
--- a/tests/framework/project/test_logging.py
+++ b/tests/framework/project/test_logging.py
@@ -8,7 +8,9 @@
 import yaml
 
 from kedro.framework.project import LOGGING, configure_logging, configure_project
-from kedro.utils import _format_rich, _has_rich_handler
+from kedro.io.data_catalog import DataCatalog
+from kedro.logging import _format_rich
+from kedro.utils import _has_rich_handler
 
 
 @pytest.fixture
@@ -187,3 +189,29 @@ def test_default_logging_info_emission(monkeypatch, tmp_path, caplog):
     assert logging.getLogger("kedro").level == logging.DEBUG
     expected_message = "You can change this by setting the KEDRO_LOGGING_CONFIG environment variable accordingly."
     assert expected_message in "".join(caplog.messages).strip("\n")
+
+
+def test_logger_without_rich_markup():
+    class CustomHandler(logging.Handler):
+        def __init__(self):
+            super().__init__()
+            self.records = []
+
+        def emit(self, record):
+            self.records.append(record)
+
+    data = ("dummy",)
+    catalog = DataCatalog.from_config({"dummy": {"type": "MemoryDataset"}})
+
+    # Add a custom handler
+    custom_handler = CustomHandler()
+    root_logger = logging.getLogger()
+    root_logger.addHandler(custom_handler)
+
+    # Emit some logs
+    assert not custom_handler.records
+    catalog.save("dummy", data)
+    assert custom_handler.records
+
+    for record in custom_handler.records:
+        assert "[dark_orange]" not in record.message