diff --git a/keep/api/core/demo_mode.py b/keep/api/core/demo_mode.py
index 4ffc06166..c81fcdc3b 100644
--- a/keep/api/core/demo_mode.py
+++ b/keep/api/core/demo_mode.py
@@ -317,7 +317,7 @@ def simulate_alerts(
 ):
     logger.info("Simulating alerts...")
     
-    GENERATE_DEDUPLICATIONS = True
+    GENERATE_DEDUPLICATIONS = False
 
     providers = [
         "prometheus",