diff --git a/README.md b/README.md
index a297b65..765942a 100644
--- a/README.md
+++ b/README.md
@@ -1,7 +1,12 @@
-# lightstep-tracer-ruby
+# lightstep-tracer-ruby [Deprecated]
 
 > ❗ **This instrumentation is no longer recommended**. Please review [documentation on setting up and configuring the OpenTelemetry Ruby API and SDK, and related gems](https://github.com/open-telemetry/opentelemetry-ruby) for more information.
 
+In August 2023, [Lightstep became ServiceNow
+Cloud Observability](https://docs.lightstep.com/docs/banner-faq). To ease the
+transition, all code artifacts will continue to use the Lightstep name. You
+don't need to do anything to keep using this repository.
+
 [![Gem Version](https://badge.fury.io/rb/lightstep.svg)](https://badge.fury.io/rb/lightstep) [![Circle CI](https://circleci.com/gh/lightstep/lightstep-tracer-ruby.svg?style=shield)](https://circleci.com/gh/lightstep/lightstep-tracer-ruby) [![MIT license](http://img.shields.io/badge/license-MIT-blue.svg)](http://opensource.org/licenses/MIT) [![Code Climate](https://codeclimate.com/github/lightstep/lightstep-tracer-ruby/badges/gpa.svg)](https://codeclimate.com/github/lightstep/lightstep-tracer-ruby)
 
 The LightStep distributed tracing library for Ruby.