This repository contains research papers and code related to the field of advertising . The goal of this project is to provide a central location for researchers and practitioners to share and learn about the latest advancements in advertising technology and methodologies.
This repository contains papers and code related to various aspects of online advertising research.
| Name | Description |
|---|---|
| ad_targeting | Papers and code on ad targeting algorithms and techniques. |
| auction | Papers and code on mechanism for online advertising auctions. |
| bidding | Papers and code on bidding strategies for online advertising auctions. |
| recall | Papers and code on recall strategy. |
| embedding | Papers and code on embedding solution |
| ctr | Papers and code on measuring and optimizing ad campaign click through rate. |
| cvr | Papers and code on measuring and optimizing ad campaign conversions. |
| guaranteed_ad | Papers and code on guaranteed ad buying and brand advertising. |
| portfolio_optimization | Papers and code on optimizing ad campaign portfolios for maximum return on investment. |
| ssp_reserve_price | Papers and code on reserve pricing for publishers in online advertising exchanges. |
| rtb_bid_landscape | Papers and code on the real-time bidding (RTB) landscape and its impact on advertising. |
| rtb_bid_shading | Papers and code on bid shading techniques in RTB auctions. |
| Name | Paper explanation |
|---|---|
| Indexing Boolean Expressions.pdf | https://zhuanlan.zhihu.com/p/662992719 |
| Name | Paper explanation |
|---|---|
| Advancing Ad Auction Realism- Practical Insights & Modeling Implications.pdf |
| Name | Paper explanation |
|---|---|
| Bid Optimization by Multivariable Control in Display Advertising.pdf | https://zhuanlan.zhihu.com/p/684264388 |
| Budget Optimization for Sponsored Search- Censored Learning in MDPs.pdf | https://zhuanlan.zhihu.com/p/527294356 |
| Combining Powers of Two Predictors in Optimizing Real-Time Bidding Strategy under Constrained Budget.pdf | https://zhuanlan.zhihu.com/p/55076473 |
| Dynamic Bidding Strategies with Multivariate Feedback Control for Multiple Goals in Display Advertising.pdf | |
| Feedback Control of Real-Time Display Advertising.pdf | https://zhuanlan.zhihu.com/p/98707378 |
| Optimized Cost per Click in Taobao Display Advertising.pdf | |
| Real-Time Bidding by Reinforcement Learning in Display Advertisin.pdf | |
| Multi-Task Combinatorial Bandits for Budget Allocation.pdf | https://zhuanlan.zhihu.com/p/718780191 |
| Name | Paper explanation |
|---|---|
| TwHIN- Embedding the Twitter Heterogeneous Information Network for Personalized Recommendation.pdf | https://zhuanlan.zhihu.com/p/945052603 |
| SimCSE- Simple Contrastive Learning of Sentence Embeddings.pdf |
| Name | Paper explanation |
|---|---|
| TwERC- High Performance Ensembled Candidate Generation for Ads Recommendation at Twitter.pdf | https://zhuanlan.zhihu.com/p/945355541 |
| Name | Paper explanation |
|---|---|
| Ad Click Prediction- a View from the Trenches | https://hub.baai.ac.cn/view/10907 |
| Click-Through Rate Prediction in Online Advertising- A Literature Review | |
| DeepFM- A Factorization-Machine based Neural Network for CTR Prediction | |
| Field-aware Factorization Machines for CTR Prediction | https://zhuanlan.zhihu.com/p/50692817 |
| Deep Interest Evolution Network for Click-Through Rate Prediction | https://paperswithcode.com/paper/deep-interest-evolution-network-for-click |
| Name | Paper explanation |
|---|---|
| A Nonparametric Delayed Feedback Model for Conversion Rate Prediction.pdf | https://zhuanlan.zhihu.com/p/74586059 |
| Handling many conversions per click in modeling delayed feedback.pdf | https://zhuanlan.zhihu.com/p/515177915 |
| Modeling labels for conversion value prediction |
| Name | Paper explanation |
|---|---|
| Large-Scale Personalized Delivery for Guaranteed Display Advertising with Real-Time Pacing.pdf | |
| SHALE- An Efficient Algorithm for Allocation of Guaranteed Display Advertising.pdf | https://zhuanlan.zhihu.com/p/656379717 |
| Name | Paper explanation |
|---|---|
| Online Optimization of Video-Ad Allocation.pdf | |
| Programmatic optimization of ad pods for maximizing consumer engagement and revenue.pdf |
| Name | Paper explanation |
|---|---|
| An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions.pdf | https://zhuanlan.zhihu.com/p/670846535 |
| Bid Shading by Win-Rate Estimation and Surplus Maximization.pdf | https://zhuanlan.zhihu.com/p/670846535 |
| Name | Paper explanation |
|---|---|
| Aadkdd24-keynote-criteo | https://zhuanlan.zhihu.com/p/717857965 |
| Name | Paper explanation |
|---|---|
| An Empirical Study of Reserve Price Optimisation in Real-Time Bidding.pdf | https://zhuanlan.zhihu.com/p/675121212 |
| Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting.pdf | https://zhuanlan.zhihu.com/p/675121212 |
| Real-Time Optimization Of A Web Publisher RTB Revenue.pdf | https://zhuanlan.zhihu.com/p/675121212 |
| Optimal Reserve Price for Online Ads Trading Based on Inventory Identification.pdf | https://medium.com/me/stats/post/a2201eaf8225 |
| Reserve Price Optimization in First-Price Auctions via Multi-Task Learning.pdf | https://zhuanlan.zhihu.com/p/693431873 |
| Reserve Price Optimization for First Price Auctions | https://zhuanlan.zhihu.com/p/710941146 |